To mark this year’s World Malaria Day, themed “Ready to Beat Malaria”; Kantar Nigeria and Non-Such HMO has partnered to target more than 1,000 Nigerians to support the global vision of the WHO in eradicating malaria.

WHO’s Global Technical Strategy for Malaria 2016-2030 aims at reducing malaria case incidence and malaria mortality rates by at least 90% on or before 2030.

According to UNICEF in a message to mark the day in New York, “Four out of five malaria deaths occur in one of 15 countries, most of them in Sub-Saharan Africa, with more than one in three deaths in Nigeria and the Democratic Republic of the Congo.” So far, “progress on malaria is beginning to show signs of stagnation. In 2016, 91 countries reported a combined total of 216 million malaria cases – five million more than in 2015…that Rwanda and Nigeria saw an increase of over 1.5 million cases of malaria in 2016.”