Brand Journalists Unveil Plans to Mark 2020 World Consumers Rights Day

As the global community gets set to mark this year’s World Consumer Rights Day on 15 March, Nigerian brand writers under the aegis of Brand Journalists Association of Nigeria, BJAN have also concluded plans in holding the event in Lagos.

With the theme ‘Sustainable Consumer Behaviour’, this would be the 8th edition being organised by BJAN.

This year, the association will embark on a walk to sensitise consumers on their rights and the need to be a sustainable consumer as the it would embark on drainage clearing, cleaning and picking of food package materials littering the streets.

While this year’s edition falls on Sunday, March 15, 2020, the association has resolved to celebrate it on Saturday, March 14, 2020.

According to the Chairman of the Association, Mr. Princewill Ekwujuru said: “In order to protect the planet, provide fair social conditions for current and future generations, we need to think about the way we produce consumer goods and services. The aim of sustainable consumption is to increase resource efficiency and fair trade while helping to alleviate poverty and enable everyone to enjoy a good quality of life with access to food, water, energy, medicine and more.”

He added, “The decision to join the rest of the global community in celebrating consumers is to deepen the campaign and discuss the need for sustainable consumption globally, as well as highlighting the important role that consumer rights and protection can play.”

“This exercise is the association’s little way to compliment the efforts of the Lagos State Government and producers of these products in keeping the drainages and streets clean, he said.

The association and stakeholders in the industry will assemble at Obafemi Awolowo House, (Ikeja under-bridge) by 8:00am to enable them embark on the cleaning exercise, especially clearing of PET bottles and other materials blocking drainages, and littering the streets.

Brand Journalists Association of Nigeria (BJAN) is the umbrella body of practising journalists covering brands, marketing, advertising and Public Relations beat in Nigeria.