AI and Marketing Workflow: Experts Set to Tackle Opportunities and Challenges at BJAN Annual Conference in November

 The 2025 edition of the Brand Journalists Association of Nigeria (BJAN) Annual Conference is scheduled to take place on November 28 at the Oriental Hotel, Victoria Island, Lagos, with the critical theme: “Artificial Intelligence (AI) and Marketing Workflow: Opportunities and Challenges.”

This year’s conference aims to foster meaningful conversations among stakeholders across the brands, Integrated Marketing Communications (IMC), technology, and related sectors. As AI continues to revolutionise industries, this gathering will explore its practical implications for marketing, regulation, and business transformation in Nigeria and beyond.

Speaking on the significance of the conference, BJAN Chairman, Mr. Daniel Obi, noted that AI is no longer a futuristic concept but a current force reshaping global industries.

“This conference will gather stakeholders, business leaders, consumers, and journalists to explore the benefits of AI in marketing and how to strike a balance as the world adapts to this new trend,” said Obi.

According to the BJAN Chairman, “For industry players across both the public and private sectors, attendance is not optional—it’s a necessity.”

High-Caliber Speakers and Key Sessions

The event will feature a lineup of distinguished guest speakers, including:

• Cherry Eromosele, Executive Vice President, Group Marketing & Corporate Communications, Interswitch Group

• Folajimi Daodu, CEO, Vault Hill

• Lekan Fadolapo, Director-General, Advertising Regulatory Council of Nigeria (ARCON)

Mr. Fadolapo will present a keynote on “AI and Advertising Regulation in the Digital Age: Challenges and Opportunities.”

A high-level panel session featuring industry leaders and AI experts will delve deeper into the impact of AI on marketing workflow, advertising, and communication strategy, providing actionable insights for businesses and policymakers alike.

The conference will be chaired by Mr. Udeme Ufot, Group Chief Executive Officer of SO&U, with notable personalities from the advertising, telecom, banking, and media industries in attendance.

Why It Matters

According to Mr. Obi, the conference is an essential platform for professionals to:

• Understand how AI is transforming marketing workflows

• Address ethical and regulatory considerations in AI deployment

• Gain insights from industry thought leaders

• Network with peers and innovators across sectors

The 2025 BJAN Annual Conference promises to be a pivotal event, equipping attendees with the tools and knowledge needed to thrive in the evolving AI-driven marketing landscape.