Beauty In The Motherland To Boost African Beauty Industry For Global Recognition

28 September 2024 Daily Bells Newspaper 4 min read

Beauty In The Motherland is set to open its doors to over 150 exhibitors and beauty businesses from the African continent, also marking its second year with over 5,000 visitors registered.

With such high demand, the event sponsored by Fidelity Bank, Eucerin, Lagos State Tourism and Nectar Beauty Hub, will be open to professionals in the Beauty Industry as well as the general public.

Speaking at the Beauty In The Motherland Creators’ Meetup and Press Conference hosted by the organizing committee, Founder/CEO of Nectar Beauty Hub, Beatrice Eneh said, “Beauty In The Motherland will bring together incredible talents that need to be showcased and supported to scale even to global markets, but the enabling environment to enable them to thrive has not been created.”

She added that adequate data is required for the industry to thrive. She said that “Our beauty industry is not properly explored because there is no structure and inadequate data for the sector to drive growth.”

Eneh encouraged the beauty sector to continue to create products for the local economy so it could share with the international beauty industry.

She said, “We have to showcase the Beauty in Africa, Beauty In The Motherland to the world.”

She explained that lack of confidence has a strong synergy with mental health. “Our beauty industry is not properly explored because there is no structure and inadequate data for the sector,” she said.

To ensure that the industry becomes structured and contributes more to economic growth, Eneh alongside others created the Beauty in the Motherland conference and awards to provide a platform for entrepreneurs in the beauty care sector to have conversations on issues hindering the industry’s growth and productivity.

“One of the reasons we have the Beauty in the Motherland conference and exhibition is to create a platform where we can begin to have conversations that will lead to creating a structure for the industry,” she explained.

She added that the fair also provides innovative beauty brands the platform to showcase their products and increase their visibility.

Eneh stressed that the industry is filled with incredible talents that need to be showcased and supported to scale, adding that the enabling environment to enable them to thrive has not been created.

She appreciated Fidelity Bank and Lagos Tourism for their support as sponsors. “Your generous support has been pivotal in making this event a reality, and we truly appreciate your commitment to the beauty industry and its growth.”

Also in attendance at the press conference, the Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka who was happy about the upcoming event, said she appreciated the beauty industry and would continue to support its development for a long time to come.

Also speaking, Hilary Taiwo, founder of Hilary said the event is a unique opportunity for influencers, entrepreneurs, and industry stakeholders to discuss the evolving landscape of beauty in Africa.

“The African beauty industry is dynamic and rapidly growing, and it is our aim with this event to spotlight that growth while also fostering collaboration,” Taiwo said.

“We come together not just as individuals, but as a community—a community dedicated to showcasing the immense talent, innovation, and creativity that defines our beauty landscape,” she noted.

“This event is a unique opportunity for us to connect, share ideas, and foster collaborations that will uplift and propel our industry forward,” she added.

Beauty in the Motherland remains the biggest Beauty conference, exhibition and awards and will begin this Tuesday, October 1 to 3 October, 2024 at the Eko Convention Centre, Lagos.

Beauty in the Motherland is Africa’s premier beauty exhibition and conference, showcasing the diversity, creativity, and potential of the African beauty industry.

Organized by a team with over 10 decades of cumulative experience in the African beauty market, the event brings together brands, professionals, and decision-makers to explore opportunities, build connections, and celebrate the beauty of the continent.

All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from The DAILY BELLS.