The foremost brewing company, Nigerian Breweries Plc recorded significant growth in sales volume in the 2020 financial year despite the impact of the COVID-19 pandemic on businesses.
This was disclosed by Managing Director, Nigerian Breweries Plc, Mr Jordi Borrut Bel at the Pre-Annual General Meeting media briefing of the company held in Lagos on Wednesday, April 7.
Borrut Bel stated that despite the challenges of the COVID-19 pandemic and economic recession, the company recorded an improved performance, primarily driven by robust sales volume growth.
According to him, the significant increase in sales for the 2020 financial year (despite the challenges of COVID-19) could be attributed to the company’s quest for innovation, adoption of e-commerce and other digital best practices to drive sales as well as the hard work and commitment of its staff.
Borrut Bel listed some of the innovations to include the introduction of Eco-friendly labels for NB non–alcoholic brands; category penetration with premium propositions through the launch of new Desperado Brand (Beer flavoured with Tequila), the launch of two new Maltina variants (Pineapple & Vanilla), change in package designs for some of our existing brands (Legend, Star Radler, Amstel Malta and Life ) to deepen consumer affinity; Introduction of new pack formats and SKU’s extension, product line extensions.
While noting that innovation will remain a major driver for growth in the beer industry, he reaffirmed NB’s commitment to remaining a leader in this field, introducing new products and ideas to drive market demand and meet the yearning of its consumers.
The Managing Director assured stakeholders that the company remains committed to not only keeping its balance sheet strong but ensuring that the health, safety and welfare of its employees, customers and partners are protected.
Jumia Offers Exciting Deals to Customers With Naija Shopping Festival Campaign
Lafarge Africa Declares Profit of N19.19 Billion In Q2 2021
N69.4bn Debt: AMCON Takes Over NICON Insurance, Nigeria Reinsurance From Jimoh Ibrahim
NADDC, FRSC, Auto Stakeholders Back Auto Journalists Capacity Building Workshop Slated for July 29
Copyright ©The Business Bells.
All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from The Business Bells.
You Want To Receive Daily Alerts on WhatsApp? Click the image below to join our WhatsApp Group