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Mouka, Nigeria\u2019s leading brand of mattresses, pillows and other bedding products, has announced its change of ownership to Dolidol, the market leader in Francophone Africa based out of Morocco.<\/span><\/strong><\/p>\n <\/p>\n According to the CEO of Mouka, Mr Raymond Murphy, this transaction sets the scene for bigger and greater things for the Mouka brand with this affiliation with a regional market leader.<\/span><\/p>\n <\/p>\n \u201cIn the light of this new development, Dolidol, a Moroccan market leader in the mattress space, will bring to the fore significant foam science, technical and engineering expertise to Mouka. As the market leader in Francophone Africa, Dolidol\u2019s expertise will also be introduced to boost Mouka\u2019s operations and the quality of its product portfolio,\u201d Murphy said.<\/span><\/p>\n <\/p>\n The Chief Operations Officer of Mouka, Mr Femi Fapohunda, also shared his excitement about this change in ownership.<\/span><\/p>\n <\/p>\n \u201cWith Dolidol\u2019s stake in Mouka, our consumers and trade partners should look forward to new and ground-breaking innovations due to the technological expertise Dolidol brings onboard. In addition, from an operational point of view, we look forward to improved productivity and product quality that meet consumer needs and exceed their expectations.\u201d Fapohunda said.<\/span><\/p>\n <\/p>\n Dimeji Osingunwa, Mouka\u2019s Chief Commercial Officer and lead strategist behind Mouka\u2019s unrivalled distribution of approximately 2,000 branded outlets nationwide shared his views on this transaction.\u00a0<\/span><\/p>\n <\/p>\n \u201cI believe this strategic ownership will create additional investments in the expansion of the Mouka footprint within Nigeria and beyond our borders.\u00a0 I look forward to the synergy between the Mouka and Dolidol in deploying a world-class route to market strategy,\u201d Dimeji said.<\/span><\/p>\n <\/p>\n According to the Head of Human Resources of Mouka, Ifeoma, Okoruen, the new owners of Mouka had positively commented on the capability of the Mouka team.<\/span><\/p>\n <\/p>\n \u201cThey had nothing but positive comments and compliments to make about the team across all job grade levels. They have also shown keen interest in the growth and development of the Mouka staff,\u201d Ifeoma said.<\/span><\/p>\n <\/p>\n Investigation into the basis for this transaction reveals that this was indeed a win-win situation for both parties.<\/span><\/p>\n <\/p>\n \u00a0Dolidol and DPI also expressed excitement about the future of this transaction.<\/span><\/p>\n <\/p>\n The CEO of Dolidol, Mohamed Lazaar, stated, \u201cI believe the acquisition of Mouka will allow Dolidol to strengthen its presence in the continent and complement Mouka\u2019s growth in the region with an addressable market of around 200 million Nigerians.\u201d<\/span><\/p>\n <\/p>\n Mr Walid Mougou also gave some additional insights into the strategic plans of Dolidol.<\/span><\/p>\n <\/p>\n \u00a0According to him, Dolidol\u2019s plans are centred around massive investment in Mouka, which will result in the development of the brand, people development, and the creation of more job opportunities.<\/span><\/p>\n <\/p>\n Speaking on this, Ms Sofiane Lahmar, a Partner at Development Partners International (DPI), said, \u201cAs the most populous country in Africa, Nigeria shares many of the same trends as the rest of the continent, including positive demographics, a fast-growing middle class and rising consumer-spend. We remain confident in the future of the business and look forward to working with both management teams to execute the company\u2019s ambitious strategy and vision.\u201d<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Mouka, Nigeria\u2019s leading brand of mattresses, pillows and other bedding products, has announced its change of ownership to Dolidol, the market leader in Francophone Africa based out of Morocco. According to the CEO of Mouka, Mr Raymond Murphy, this transaction sets the scene for bigger and greater things for the Mouka brand with […]<\/p>\n","protected":false},"author":5,"featured_media":2451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[1413,1321,1412],"class_list":["post-2450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-and-marketing","tag-dolidol","tag-mouka","tag-ownership"],"yoast_head":"\n