{"id":2384,"date":"2021-12-13T20:44:48","date_gmt":"2021-12-13T19:44:48","guid":{"rendered":"https:\/\/mydailybells.com.ng\/businessbells\/?p=2384"},"modified":"2021-12-13T20:44:49","modified_gmt":"2021-12-13T19:44:49","slug":"anchoria-rebrands-targets-youths-increases-trading-possibilities","status":"publish","type":"post","link":"https:\/\/mydailybells.com.ng\/businessbells\/anchoria-rebrands-targets-youths-increases-trading-possibilities\/","title":{"rendered":"Anchoria Rebrands, Targets Youths, Increases Trading Possibilities"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 18pt;\">Nigeria&#8217;s foremost investment and securities company, Anchoria, has announced that it has rebranded and launched a new identity to cater to the needs of a younger generation of investors in Nigeria.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Managing Director, Anchoria Investment and Securities Limited, Nkechi Azubuike, made this known to industry stakeholders, clients and pressmen at the Anchora Rebirth event to officially re-launch the brand on Thursday, 9th December at HSE Gourmet in Lagos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">According to her, Anchoria has a wealth of experience managing financial assets and plans to create new products and services that will usher in endless possibilities for young Nigerians.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">She stated that &#8220;As an institution, we have taken up this challenge to re-imagine our processes and uncover newer ways of operating and serving our clients. Therefore, we are re-launching &#8211; updating our brand, services &amp; products to create depth and broader investment possibilities for our clients.<\/span><\/p>\n<figure id=\"attachment_2385\" aria-describedby=\"caption-attachment-2385\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/mydailybells.com.ng\/businessbells\/anchoria-rebrands-targets-youths-increases-trading-possibilities\/investment_and_securities_company_anchoria_rebrands_launches_new_identity_800x800\/\" rel=\"attachment wp-att-2385\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2385\" data-permalink=\"https:\/\/mydailybells.com.ng\/businessbells\/anchoria-rebrands-targets-youths-increases-trading-possibilities\/investment_and_securities_company_anchoria_rebrands_launches_new_identity_800x800\/\" data-orig-file=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Investment_and_Securities_Company_Anchoria_Rebrands_Launches_New_Identity_800x800.jpg?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;7.1&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-7M2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1639065843&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;43&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Investment_and_Securities_Company_Anchoria_Rebrands_Launches_New_Identity_800x800\" data-image-description=\"&lt;p&gt;Anchoria, Nigerian Investment and Securities Company, Rebrands, Targets Youths, Increases Trading Possibilities&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt; L-R: Executive Director, Securities Dealing, Anchoria, Emmanuel Oso; Executive Director, Specialised Products and Foreign Operations, Anchoria, Ayobami Jikiemi; Group Managing Director\/CEO, VFD Group Plc., Nonso Okpala; Managing Director, Anchoria, Nkechi Azubike,  at the Anchoria brand relaunch event at HSE Gourmet, Lekki on Thursday&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Investment_and_Securities_Company_Anchoria_Rebrands_Launches_New_Identity_800x800.jpg?fit=800%2C800&amp;ssl=1\" class=\"size-full wp-image-2385\" src=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Investment_and_Securities_Company_Anchoria_Rebrands_Launches_New_Identity_800x800.jpg?resize=800%2C800&#038;ssl=1\" alt=\"Anchoria, Nigerian Investment and Securities Company, Rebrands, Targets Youths, Increases Trading Possibilities\" width=\"800\" height=\"800\" srcset=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Investment_and_Securities_Company_Anchoria_Rebrands_Launches_New_Identity_800x800.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Investment_and_Securities_Company_Anchoria_Rebrands_Launches_New_Identity_800x800.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Investment_and_Securities_Company_Anchoria_Rebrands_Launches_New_Identity_800x800.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Investment_and_Securities_Company_Anchoria_Rebrands_Launches_New_Identity_800x800.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Investment_and_Securities_Company_Anchoria_Rebrands_Launches_New_Identity_800x800.jpg?resize=120%2C120&amp;ssl=1 120w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-2385\" class=\"wp-caption-text\">L-R: Executive Director, Securities Dealing, Anchoria, Emmanuel Oso; Executive Director, Specialised Products and Foreign Operations, Anchoria, Ayobami Jikiemi; Group Managing Director\/CEO, VFD Group Plc., Nonso Okpala; Managing Director, Anchoria, Nkechi Azubike, at the Anchoria brand relaunch event at HSE Gourmet, Lekki on Thursday<\/figcaption><\/figure>\n<p><span style=\"font-size: 18pt;\">Now more than ever, with the boom and explosion to basic access and knowledge of available investment options among our target groups, it has never been more critical for us to connect, engage and ultimately convert as both experts and trend spurrers and setters.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">\u201cWe plan to leverage our superior knowledge of the market buoyed by the many other trading possibilities that abound to their advantage.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">The Chairman, Board of Directors, Anchoria Investment and Securities; Sam Chidoka, speaking on the re-launch, reiterated the responsibility of the brand to change the game,<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">&#8220;The launch of this new Anchoria signals a new era, the birth of a new generation of wealth creators and builders. Beyond repositioning the business for efficiency, we are here to flip the script and re-imagine the future for securities and trading businesses in Nigeria.&#8221;<\/span><\/p>\n<figure id=\"attachment_2386\" aria-describedby=\"caption-attachment-2386\" style=\"width: 800px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/mydailybells.com.ng\/businessbells\/anchoria-rebrands-targets-youths-increases-trading-possibilities\/anchoria_rebrands_targets_youths_800x800\/\" rel=\"attachment wp-att-2386\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2386\" data-permalink=\"https:\/\/mydailybells.com.ng\/businessbells\/anchoria-rebrands-targets-youths-increases-trading-possibilities\/anchoria_rebrands_targets_youths_800x800\/\" data-orig-file=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Anchoria_rebrands_targets_youths_800x800.jpg?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;6.3&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ILCE-7M2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1639072329&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;29&quot;,&quot;iso&quot;:&quot;800&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Anchoria_rebrands_targets_youths_800x800\" data-image-description=\"&lt;p&gt;Anchoria_rebrands_targets_youths_800x800&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;L-R: Executive Director, Investment Management and Investor Relations, VFD Group Plc. , Niyi Adenubi; Executive Director, Securities Dealing, Anchoria, Emmanuel Oso; Managing Director, Anchoria, Nkechi Azubike; Chairman, Board of Directors, Anchoria, Sam Chidoka; Non- Executive Director Anchoria, Gbenga Omolokun; Executive Director, Specialised Products and Foreign Operations, Anchoria, Ayobami Jikiemi; Non- Executive Director Anchoria, Babatunde Dada; at the Anchoria brand relaunch event at HSE Gourmet, Lekki, Lagos&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Anchoria_rebrands_targets_youths_800x800.jpg?fit=800%2C800&amp;ssl=1\" class=\"size-full wp-image-2386\" src=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Anchoria_rebrands_targets_youths_800x800.jpg?resize=800%2C800&#038;ssl=1\" alt=\"Anchoria_rebrands_targets_youths_800x800\" width=\"800\" height=\"800\" srcset=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Anchoria_rebrands_targets_youths_800x800.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Anchoria_rebrands_targets_youths_800x800.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Anchoria_rebrands_targets_youths_800x800.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Anchoria_rebrands_targets_youths_800x800.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/12\/Anchoria_rebrands_targets_youths_800x800.jpg?resize=120%2C120&amp;ssl=1 120w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><figcaption id=\"caption-attachment-2386\" class=\"wp-caption-text\">L-R: Executive Director, Investment Management and Investor Relations, VFD Group Plc. , Niyi Adenubi; Executive Director, Securities Dealing, Anchoria, Emmanuel Oso; Managing Director, Anchoria, Nkechi Azubike; Chairman, Board of Directors, Anchoria, Sam Chidoka; Non- Executive Director Anchoria, Gbenga Omolokun; Executive Director, Specialised Products and Foreign Operations, Anchoria, Ayobami Jikiemi; Non- Executive Director Anchoria, Babatunde Dada; at the Anchoria brand relaunch event at HSE Gourmet, Lekki, Lagos<\/figcaption><\/figure>\n<p><span style=\"font-size: 18pt;\">The rebrand, which comprises a new website, logo, a different colour palette and appealing typography, represents Anchoria&#8217;s commitment to providing financial freedom to a new generation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Anchoria is a member of the Nigerian Stock Exchange licensed to deal in shares and stocks on all exchange trading floors and the National Association of Securities Dealers, NASD. Immersed in culture and heritage since 1994, the brand aims to provide more investment opportunities specially designed for every Nigerian youth.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nigeria&#8217;s foremost investment and securities company, Anchoria, has announced that it has rebranded and launched a new identity to cater to the needs of a younger generation of investors in Nigeria. &nbsp; Managing Director, Anchoria Investment and Securities Limited, Nkechi Azubuike, made this known to industry stakeholders, clients and pressmen at the Anchora Rebirth [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,15],"tags":[1377,1239,1378],"class_list":["post-2384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-and-marketing","category-business-news","tag-anchoria","tag-rebrands","tag-youths"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anchoria Rebrands, Targets Youths, Increases Trading Possibilities &#8212; Business Bells<\/title>\n<meta name=\"robots\" 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