{"id":2281,"date":"2021-11-25T11:48:11","date_gmt":"2021-11-25T10:48:11","guid":{"rendered":"https:\/\/mydailybells.com.ng\/businessbells\/?p=2281"},"modified":"2021-11-25T11:48:12","modified_gmt":"2021-11-25T10:48:12","slug":"hypo-emerges-2021-brand-of-the-year-as-haier-thermocool-mtn-others-also-win-big-at-advan-awards","status":"publish","type":"post","link":"https:\/\/mydailybells.com.ng\/businessbells\/hypo-emerges-2021-brand-of-the-year-as-haier-thermocool-mtn-others-also-win-big-at-advan-awards\/","title":{"rendered":"Hypo Emerges 2021 Brand Of The Year, As Haier Thermocool, MTN, Others Also Win Big At ADVAN Awards"},"content":{"rendered":"

 <\/p>\n

Hypo has been declared the Brand of the Year at the 2021 Advertisers\u2019 Association of Nigeria (ADVAN) Award for Marketing Excellence held on Sunday 21st of November, 2021 at the Muson Centre, Lagos.<\/span><\/strong><\/p>\n

 <\/p>\n

Hypo beat Haier Thermocool and MTN to second and third place respectively.<\/span><\/p>\n

 <\/p>\n

In the Campaign of the Year Category, MTN-We Move was declared the winner while Coke and Colgate got the second and third positions.<\/span><\/p>\n

 <\/p>\n

Haier Thermocool won the Innovation Campaign of the Year Category while Star Live won the Experiential Campaign of the Year.<\/span><\/p>\n

\"Hypo<\/a><\/p>\n

\u00a0Bigi was crowned winner in the Indigenous Brand Category as Nirvana Water won the Public Relations Campaign of the Year.<\/span><\/p>\n

 <\/p>\n

In her welcome address, the president, ADVAN, Mrs. Bunmi Adeniba said the Awards for Marketing Excellence which is in its 10th year is to collectively promote brands and individuals who are contributing to the growth of the Nigerian marketing industry and to redefine the baseline.<\/span><\/p>\n

\"Hypo<\/a><\/p>\n

Also speaking, Adia Sowho, Chief Marketing Officer, MTN, said technology has redefined how brands do business and relate with the consumers because consumers now have direct interaction with brand and businesses, bypassing channels through technology and there is a need for business to tap into technology as communication is no longer centralized but decentralized.<\/span><\/p>\n

\"Hypo<\/a><\/p>\n

\u00a0\u2018\u2019Technology is here to work for us, not against us. Decision-making is no longer centralized but decentralized. Your brand now belongs to users, they talk about your brand than you. It is no longer the sole property of the organisation alone.\u2019\u2019<\/span><\/p>\n

\"Hypo<\/a><\/p>\n

She added that brands need to be data-driven and evidence-led so as to stay relevant in business.<\/span><\/p>\n

 <\/p>\n

Also speaking, Lagos state governor, Babatunde Sanwo-Olu, represented by Lagos state commissioner for environment, Mr. Tunji Bello, commended the players in the marketing communication industry for their contributions to the positive perception of the country. According to him, \u2018 the reward for hard work is more work especially when it comes to branding. There are positive and negative perceptions of the country but it is the duty of advertisers to promote the goodwill of the country. We are brand ambassadors of Nigeria, so whatever we say or do will go a long way in shaping the country\u2019. He said.<\/span><\/p>\n

\"Hypo<\/a><\/p>\n

The ADVAN Awards also saw leaders in the marketing communication industry awarded the Icon of Marketing Award.<\/span><\/p>\n

 <\/p>\n

Those awarded are Mr. Niyi Babatunde, Aare Fatai Odusile, Kola Oyeyemi, Idonrenyen Enang, David Ukeme and Folake Ani-Mumuni.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Hypo has been declared the Brand of the Year at the 2021 Advertisers\u2019 Association of Nigeria (ADVAN) Award for Marketing Excellence held on Sunday 21st of November, 2021 at the Muson Centre, Lagos.   Hypo beat Haier Thermocool and MTN to second and third place respectively.   In the Campaign of the Year Category, […]<\/p>\n","protected":false},"author":2,"featured_media":2287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[1307,1309,1308,1306,69],"class_list":["post-2281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-and-marketing","tag-2021-brand-of-the-year","tag-advan-awards","tag-haier-thermocool","tag-hypo","tag-mtn"],"yoast_head":"\nHypo Emerges 2021 Brand Of The Year, As Haier Thermocool, MTN, Others Also Win Big At ADVAN Awards — Business Bells<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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