{"id":2238,"date":"2021-11-13T12:52:53","date_gmt":"2021-11-13T11:52:53","guid":{"rendered":"https:\/\/mydailybells.com.ng\/businessbells\/?p=2238"},"modified":"2021-11-13T12:52:53","modified_gmt":"2021-11-13T11:52:53","slug":"pat-utomi-apcon-boss-others-to-speak-at-brandcomfest-2021","status":"publish","type":"post","link":"https:\/\/mydailybells.com.ng\/businessbells\/pat-utomi-apcon-boss-others-to-speak-at-brandcomfest-2021\/","title":{"rendered":"Pat Utomi, APCON Boss, Others To Speak At Brandcomfest 2021"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong><span style=\"font-size: 18pt;\">Popular political economist and Professor of Entrepreneurship, Prof Pat Utomi will be the Keynote Speaker at the 2021 Brandcomfest scheduled for Thursday, 18th November at the D\u2019Podium Event Center, Ikeja, Lagos.<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">In a statement made available to BUSINESS BELLS by the organisers, Utomi is billed to speak on \u201cDissecting the Prism of brand building in a volatile economy\u201d, which is also the main theme of this year\u2019s event.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">The event is free to attend, but interested participants are required to register at\u00a0 <a href=\"https:\/\/www.brandcom.ng\/brandcomfest\/\">https:\/\/www.brandcom.ng\/brandcomfest\/<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">The erudite Professor is a fellow of the Institute of Management Consultants of Nigeria and founding Senior Faculty of the Lagos Business School-Pan Atlantic University, and Chairman and Chief Executive of the Integrated Produce City (IPC). He is also the Executive Vice Chairman of SmartCity Lagos, a joint holding with Dubai Holdings by SmartCity Dubai.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">He has served on the Africa Board of a leading global professional service firm, Deloitte, and was Director of The Centre for Applied Economics at the Lagos Business School.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Utomi has served in senior positions in government, as an Adviser to the President of Nigeria; the Private Sector, as Chief Operating Officer for Volkswagen of Nigeria, and in academia. He is the author of many business and public policy books including the award-winning \u201cManaging Uncertainty: Competition and Strategy in Emerging Economies, 1998 and the 2006 book \u201cWhy Nations are Poor\u201d, \u201cThe Art of Leading\u201d, 2016, as well as \u201cWHY NOT\u201d, 2019.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">He is the Chairman of PAFTRAC the Pan African Private Sector Trade and Investment Committee sponsored by AU and Afrexim Bank. He is also the Founder and CEO of the Centre for Values in Leadership (CVL). He was a candidate for President of Nigeria in 2007 and 2011.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Other key speakers at the event include Dr Olalekan Fadolapo, Registrar\/ CEO, Advertising Practitioners Council of Nigeria (APCON), Emmanuel Agu, Group Marketing Director, Jotna Nig Ltd; Amaka Onyemelukwe, Director, Public Affairs, Communications and Sustainability, The Coca Cola Company; Titilope Oguntuga, Head, Sustainable Development\/ Corp. Brand, Lafarge Africa; Israel Opeyemi, Chief Strategist, Chain Reaction; Femi Adelusi, President MIPAN, and many others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Some will also be speaking on various sub-themes under the following segments; Fintech, Sustainability, Insurance Marketing, SME Brand Masterclass, FMCG, Industry Standard of Practice, PR among others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Brandcomfest is designed to be the largest gathering of stakeholders in the brand and marketing communications landscape. The annual event caters to the most contemporary and topical issues in the industry, as the foremost thought-leadership platform for stakeholders within the brands and marketing communications value chain.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">According to Joshua Ajayi, convener of Brandcomfest and publisher of Brand Communicator, \u201cLast year, because of COVID we could not hold the event but this year we are back, to do bigger and better than what we did at our maiden edition in 2019 which was one of the biggest events of that year. Brandcomfest is more essential at this time which is the reason for the choice of our theme.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">\u00a0\u201cThe essence of Brandcomfest remains the same post-COVID and it is to serve as our way of linking the future, in line with the vision which we have religiously kept faith with since we hit the newsstands over a decade ago\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Brand Communicator is Nigeria\u2019s most consistent brand and marketing communications magazine. It is also the organiser of the Women in Marketing and Communications Conference\/Awards (WIMCA), the largest gathering of female marketing and communications professionals in Nigeria and Sub-Saharan Africa. It is also a partner to the two biggest creative advertising shows on the continent, Loeries Africa Middle East and African Cristal Festival.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Popular political economist and Professor of Entrepreneurship, Prof Pat Utomi will be the Keynote Speaker at the 2021 Brandcomfest scheduled for Thursday, 18th November at the D\u2019Podium Event Center, Ikeja, Lagos. &nbsp; In a statement made available to BUSINESS BELLS by the organisers, Utomi is billed to speak on \u201cDissecting the Prism of brand 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