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\u00a0Africa\u2019s leading e-commerce platform, Jumia, has published its first Africa\u00a0 e-commerce report, Jumia Africa e-Commerce Index 2021 with a Nigerian section, which leveraged data from the company\u2019s platform to illustrate the importance of shopping online in a pandemic context.\u00a0<\/span><\/strong><\/p>\n <\/p>\n The shift to everyday products during COVID-19, is part of a broader economic transformation led by the continent\u2019s young, urban and tech savvy population.<\/span><\/p>\n <\/p>\n Groceries and everyday essentials were the best selling products on Jumia during the pandemic.<\/span><\/p>\n <\/p>\n The effects of the pandemic, combined with dedicated commercial and marketing efforts on the Jumia side, led to a shift in its product category mix with everyday product categories including Fashion, Beauty and FMCG categories accounting for c. 57% of GMV in 2020, up from 44% in 2019.<\/span><\/p>\n <\/p>\n Jumia Nigeria CEO, Massimiliano Spalazzi said: \u201cSince the COVID-19 outbreak, e-commerce has played an important role by supporting sellers, consumers and communities. Many businesses have joined\u00a0 Jumia to keep their business running and to grow. Consumers used \u00a0Jumia for their daily needs and seeked convenience and competitive prices on the platform too.\u201d<\/span><\/p>\n <\/p>\n