{"id":1981,"date":"2021-09-16T02:40:16","date_gmt":"2021-09-16T01:40:16","guid":{"rendered":"https:\/\/mydailybells.com.ng\/businessbells\/?p=1981"},"modified":"2021-09-16T04:37:34","modified_gmt":"2021-09-16T03:37:34","slug":"global-internet-advertising-market-projected-to-hit-1089-billion-by-2027","status":"publish","type":"post","link":"https:\/\/mydailybells.com.ng\/businessbells\/global-internet-advertising-market-projected-to-hit-1089-billion-by-2027\/","title":{"rendered":"Global Internet Advertising Market Projected To Hit $1,089 Billion By 2027"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 18pt;\"><strong>The global internet advertising market size which was valued at $319 billion in 2019 is projected to reach $1,089 billion by 2027<\/strong>.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">\u00a0It is anticipated to grow at a CAGR of 17.2% from 2020 to 2027.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Internet advertising involves using the internet to communicate promotional and marketing messages to a target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">The steady growth of internet users globally has become an important factor fueling the growth of the online internet advertising market.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">With marketers leveraging internet advertising to achieve their marketing goals, the rise of social media bloggers, growing trend of influencer marketing, growing demand for e-commerce and social commerce accelerated by the pandemic, and the continuous increase in penetration of internet across the globe has presented a great opportunity for internet advertising.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">This trend has urged brands to invest in innovative and interactive social media advertisements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Internet advertising has also become one of the most adopted strategies by marketers and advertisers to communicate with consumers, pull website traffic, promote brand exposure, attract their target audience, find new customers, expand their reach, diversify their revenue streams, and as well influence the purchase decisions of their audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Marketers use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters and personalized email marketing, search engines, suitable websites, online magazines, and newspapers to reach the right customer, at the right time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Advertisers are also using the platform to reach their targeted customers as it is relatively inexpensive compared to traditional advertising methods like TV advertisements; and also helps in reaching out to a wide range of customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">SMEs and online start-ups are now making a shift from traditional advertising to self-serve platforms that allow small businesses to advertise with ease.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">These online platforms minimize the expenses by allowing the companies to take control of their marketing schemes and selling products directly to the consumers. According to Statista, small businesses spend, on average, up to $10,000 per month on online advertising.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/09\/internet-advertising-ads-media-14.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1982\" data-permalink=\"https:\/\/mydailybells.com.ng\/businessbells\/global-internet-advertising-market-projected-to-hit-1089-billion-by-2027\/internet-advertising-ads-media-14\/\" data-orig-file=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/09\/internet-advertising-ads-media-14.png?fit=400%2C389&amp;ssl=1\" data-orig-size=\"400,389\" data-comments-opened=\"1\" data-image-title=\"internet-advertising-ads-media-14\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/09\/internet-advertising-ads-media-14.png?fit=400%2C389&amp;ssl=1\" class=\"alignnone size-full wp-image-1982\" src=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/09\/internet-advertising-ads-media-14.png?resize=400%2C389&#038;ssl=1\" alt=\"   \u00a0Global Internet Advertising Market Projected To Hit $1,089 Billion By 2027\" width=\"400\" height=\"389\" srcset=\"https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/09\/internet-advertising-ads-media-14.png?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/mydailybells.com.ng\/businessbells\/wp-content\/uploads\/sites\/3\/2021\/09\/internet-advertising-ads-media-14.png?resize=300%2C292&amp;ssl=1 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p><span style=\"font-size: 18pt;\">So far, North America has been reported as the largest revenue contributor to the online advertising market with a market share of 36% in 2018, due to the major presence of companies in the region such as Google, Amazon, Facebook and others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">The global internet advertising market share is also expected to maintain its dominance even in the coming years driven by factors such as extensive adoption of smartphones, emergence of high-speed internet, proliferation of social media, rise in advertising spends on digital media across various industries, and increase in popularity of streaming platforms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">The use of smartphones has grown rapidly and the way consumers interact with various brands or sellers has transformed, owing to the accessibility of high-speed internet on smartphones.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">This factor is expected to fuel the internet advertising market growth as it has become crucial for brands to understand consumers\u2019 interests with the help of smartphone advertisements and to stimulate their decision to purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">According to Industry ARC estimates, around 70-80% of social networking companies generate revenue through mobile advertising.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">In 2019, around 3.48 billion monthly active users visit social networking sites such as Facebook, YouTube, LinkedIn and others which increased by 9% from 2018. Increasing usage of social media platforms by advertising companies to reach targeted customers and high usage of smartphones rather than desktops for social media platforms is set to drive the mobile advertising market growth.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The global internet advertising market size which was valued at $319 billion in 2019 is projected to reach $1,089 billion by 2027. &nbsp; \u00a0It is anticipated to grow at a CAGR of 17.2% from 2020 to 2027. &nbsp; Internet advertising involves using the internet to communicate promotional and marketing messages to a target audience. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[1133],"class_list":["post-1981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-and-marketing","tag-global-internet-advertising-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Internet Advertising Market Projected To Hit $1,089 Billion By 2027 &#8212; Business Bells<\/title>\n<meta name=\"description\" content=\"Internet advertising has also 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