{"id":1958,"date":"2021-09-16T02:56:30","date_gmt":"2021-09-16T01:56:30","guid":{"rendered":"https:\/\/mydailybells.com.ng\/businessbells\/?p=1958"},"modified":"2021-09-16T02:56:30","modified_gmt":"2021-09-16T01:56:30","slug":"cnn-first-bank-interswitch-others-partner-iaa-to-host-africa-rising-4","status":"publish","type":"post","link":"https:\/\/mydailybells.com.ng\/businessbells\/cnn-first-bank-interswitch-others-partner-iaa-to-host-africa-rising-4\/","title":{"rendered":"CNN, First bank, Interswitch, Others Partner\u00a0IAA to Host Africa Rising 4"},"content":{"rendered":"<h3><\/h3>\n<h3><strong><span style=\"font-size: 18pt;\">As top practitioners in the marketing communications industry and other players in the global corporate environment prepare for the Africa Rising 4, an annual continental conference of the International Advertising Association (IAA), leading brands have identified with the global advertising body to host the event.\u00a0<\/span><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">The 2-day conference which will be virtual will hold from 28<sup>th<\/sup> \u2013 29<sup>th<\/sup> September, 2021.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">According to a statement signed by the President of the IAA in Nigeria, Dr. Tunji Olugbodi, a list of local and global brands have entered into partnership with IAA to host the event.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Some of the partners include; CNN, Brand Finance, LinkedIn, Google, Tiktok, Facebook, Coca Cola, Interswitch, First Bank Nigeria and Access Bank.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">The conference is the region\u2019s most anticipated event that brings together the very best in marketing communications over a 2-day period to deliberate on topics propelling the industry and find new ways to uplift the industry on the continent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">This edition with the theme \u201cAfrica to the World\u201d will have in attendance thought leaders, key entrepreneurs, advertising\/marketing communications practitioners and the academia working in or doing businesses across Africa and the globe to discuss the successes of brands in Africa as the engine of economic revival in the wake of covid-19 pandemic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Some of the speakers and panellists include: Joel Netttey, IAA\u2019s first African Chairman\/World President; Wamkele Mene, Secretary-General (AfCFTA); Abdulsamad Rabiu, Chairman, BUA Group; Andisa Ntsubane, Head, Marketing Strategy\/Planning &amp; Africa Marketing, Old Mutual Limited; Juliet Ehimuan, Director, West Africa (Google); Jeff Greenbaum, Chairman, Global Advertising Lawyers Alliance (GALA); Tyrona Heath, Director, Market Engagement, The B2B Institute (LinkedIn); Declan Arhen, Director, Africa \u2013 Brand Finance; Mitchell Elegbe, Founder &amp; Group MD\/CEO, Interswitch; Folake Ani-Mumuney, Group Head, Marketing &amp; Corporate Communications, First Bank Nigeria; amongst others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Discourse will revolve around issues in marketing communications from the African perspective ranging from Leadership in a challenging area to Economic prospects against the backdrop of the African Continental Free Trade Agreement (AfCFTA) to technology, research and data, digital branding &amp; digital evolution, creativity and nation building.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">While CNN would be the official global media partner, its presenter Robin Curnow (anchor and correspondent) will kick off the first debate of the conference around the theme Why Brands Matter in Africa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18pt;\">Highlights of the conference include the launch of Brand Finance Report for Africa (which recognises 150 top outstanding brands in Africa), Women in Marketing, Networking session, Panel Discussion and many more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As top practitioners in the marketing communications industry and other players in the global corporate environment prepare for the Africa Rising 4, an annual continental conference of the International Advertising Association (IAA), leading brands have identified with the global advertising body to host the event.\u00a0 &nbsp; The 2-day conference which will be virtual will hold [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[1113,1110,592,1112,1111],"class_list":["post-1958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-and-marketing","tag-africa-rising-4","tag-cnn","tag-first-bank","tag-iaa","tag-interswitch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CNN, First bank, Interswitch, Others Partner\u00a0IAA to Host Africa Rising 4 &#8212; Business Bells<\/title>\n<meta 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