{"id":1817,"date":"2021-09-05T03:52:55","date_gmt":"2021-09-05T02:52:55","guid":{"rendered":"https:\/\/mydailybells.com.ng\/businessbells\/?p=1817"},"modified":"2021-09-05T03:52:55","modified_gmt":"2021-09-05T02:52:55","slug":"motomedia-makes-history-launches-first-interactive-led-billboard-in-west-africa","status":"publish","type":"post","link":"https:\/\/mydailybells.com.ng\/businessbells\/motomedia-makes-history-launches-first-interactive-led-billboard-in-west-africa\/","title":{"rendered":"Motomedia Makes History, Launches First Interactive LED Billboard in West Africa"},"content":{"rendered":"

<\/h3>\n

In its quest to change the face of Advertising in West Africa, Nigeria\u2019s innovative and award winning Out-Of-Home (OOH) advertising company, Motomedia has made history by launching \u2018The AI Screen\u2019, globally recognized as the first-of-its-kind interactive outdoor- LED Screen in West Africa<\/strong>.<\/span><\/h3>\n

 <\/p>\n

According to a statement by the company, which also started operations in Nairobi recently, the AI Screen is an outdoor advertising screen that would provide brands a platform to engage, interact and personalize campaign messages directly to their target audience in real time.<\/span><\/p>\n

 <\/p>\n

The release adds that the newly deployed interactive digital billboard also provides insights into audience profiling and behaviors to deliver targeted and effective campaign results.<\/span><\/p>\n

 <\/p>\n

The AI Screen is at the heart of Lagos mainland, strategically located at the Maryland T- Junction facing heavy vehicular and human traffic, with a massive reach for brands wishing to utilize the platform to showcase their products or services in an experiential way.<\/span><\/p>\n

 <\/p>\n

The record-breaking billboard interacts with traffic facing three (3) different directions. First with one of the most popular bus stops on the mainland, second with the famous Mobolaji Bank Anthony Way, and thirdly with Ikorodu and Kosofe road connecting major parts of Lagos State. In addition, one of noteworthy landmarks in view is the foremost Nigeria\u2019s independent tunnel.<\/span><\/p>\n

 <\/p>\n

Speaking excitedly about the monumental and historical achievement, the Chief Executive Officer of Motomedia, Mr. Henry Orajiaka said the AI Screen with its interactive features gives advertisers the ability to spend campaign budgets more effectively and target audiences based on behaviors.<\/span><\/p>\n

 <\/p>\n

Orajiaka adds that the screen also provides location-based consumer insights and data analytics which was an innovation from the OOH ads, which until now were primarily sold based on media type and location.<\/span><\/p>\n

 <\/p>\n

He said, \u201cThis innovative solution from Motomedia has the potential to exponentially increase campaign effectiveness for advertisers by deploying personalized content and targeting OOH spend based on consumer behavior. Furthermore, the AI Screen provides brands with the flexibility to pay per exposure.<\/span><\/p>\n

 <\/p>\n

\u2018\u2019We are providing brands the opportunity to personalize, engage and interact with their consumers one-onone. It is the first time this is happening in the OOH space in West Africa. What we have done is scaling the most effective form of advertising which is word-of- mouth, just like your friend would tell you to buy a certain product over another and you would.<\/span><\/p>\n

 <\/p>\n

\u201cThis billboard can speak to individuals like, \u2019Hey! You in a white benz, go grab a cup of Nescafe cause it\u2019s about to rain\u2019 or \u2018Hey! Its lunch time, don\u2019t forget to order your meal from Jumia.\u2019<\/span><\/p>\n

 <\/p>\n

\u201cMotomedia continues to deliver on its commitment to continuously innovate, create value and foster growth by bringing this first-ever capability to the market for its esteemed customers, business partners and all industry stakeholders. It has definitely been exciting, and gratifying and we believe this initiative will bring true business value to Brands.\u201d<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In its quest to change the face of Advertising in West Africa, Nigeria\u2019s innovative and award winning Out-Of-Home (OOH) advertising company, Motomedia has made history by launching \u2018The AI Screen\u2019, globally recognized as the first-of-its-kind interactive outdoor- LED Screen in West Africa.   According to a statement by the company, which also started operations in 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