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  • X3M Ideas, Noah’s Ark, Others Win Big At 2021 LAIF Awards

    X3M Ideas, Noah’s Ark, Others Win Big At 2021 LAIF Awards

     

    It was a night of honour, glitz, glamour, and celebration of creative excellence at the 2021 edition of the Lagos Advertising and Ideas Festival (LAIF) Awards by the Association of Advertising Agencies of Nigeria (AAAN) as X3M Marketing Ideas Limited, Dentsu MCGarrryBowen Limited, Insight Publicis Limited and Noah’s Ark Communications Limited win big at the event.

     

    The award ceremony which was held on Saturday, November 20, 2021, at the Landmark Event Centre, Victoria Island, Lagos saw the Steve Babaeko-led X3M Marketing Ideas Limited emerge as the topmost ranked agency with 9 Gold, 16 Silver, and 8 Bronze. The Agency was also named the 2021 Agency of the Year.

     

    Dentsu MCGarryBowen came second on the medals table carting home 2 Gold, 14 Silver, and 12 Bronze while Insight Publicis and Noah’s Ark emerged third and fourth respectively.

     

     Insight Publicis won 3 Gold, 5 Silver, and 4 Bronze while Noah’s Ark Communications won 4 Gold, 6 Silver, and 6 Bronze.

     

    Delivering his remarks at the event, the Special Guest of Honour, the Governor of Lagos State, Mr. Babajide Sanwo-Olu who was represented by the Commissioner for Establishment, Training, and Pensions, Lagos State, Mrs. Ajibola Ponle, commended the organizers for consistently making the event a reality.

     

    While assuring AAAN of his administration’s commitment and support toward the success of the industry, Sanwo-Olu noted that the advertising industry, by their creative works, has contributed immensely in putting not only Lagos state but Nigeria on the global map.

     

    In his welcome remarks, The President of the Association of Advertising Agencies of Nigeria(AAAN), Mr. Steve Babaeko, noted that the LAIF Awards remain the biggest platform to recognize and reward creativity in Nigeria.

     

    Also speaking at the occasion, Chairman of the LAIF Awards Management Board, Mr. Lanre Adisa, explained that the 2021 edition of the award which is the 16th edition of the Festival received over 350 entries from a total of 21 Agencies.

     

     He disclosed that the entries submitted are creative works of the Agencies on 40 brands while about 28 jurors worked on the entries to determine the best works for the honours.

     

  • CSR: X3M Ideas Refurbishes Oregun Junior High School’s Science Laboratory

    CSR: X3M Ideas Refurbishes Oregun Junior High School’s Science Laboratory

     

    In a bid to continue in its Corporate Social Responsibilities (CSR) and development of public schools over the years, X3M Ideas, a foremost marketing communications agency has shown support to students and teachers of Oregun Junior High School as it recently refurbished a science laboratory in the school.

     

    Making this known, Steve Babaeko, President of the Association of Advertising Agencies of Nigeria (AAAN) and CEO of X3M Ideas, posted on his social media handles how the school’s science lab has been transformed through his agency’s CSR intervention.

     

    The post read: “Here’s how Oregun Junior High School’s Science lab went from before to after. We renovated the school’s science lab and gave it some life for our 2021 Corporate Social Responsibility.”

     

    At the commissioning of the Lab, the Governor of Lagos state Babajide Sanwo was represented by the Hon. Commissioner for Education, Folasade Adefisayo.

     

    The post continued: “The Governor of Lagos state @jidesanwoolu ably represented by the Hon. Commissioner of @lasgeducation, joined us at the commissioning of the science laboratory facility for Oregun Junior High school, Lagos.”

     

     Speaking in an interview, the agency boss said: “We recognise the importance of the youth in the future of our great nation and empowering them has become a goal for us at X3M Ideas. As a product of the public school system in Nigeria, I recognise the importance in empowering students, enabling their dreams, bolstering their confidence and giving them renewed hope for a better tomorrow.”

     

    He added: “Over 40% of the roughly 200 million residents in Nigeria, Africa’s most-populous country, are youths. Confident, fervid and enterprising, they want to chart their own course and are hopeful for the future of the nation. Considering how important STEM is to the growth and development of Nigeria, the number of graduates in scientific disciplines is horribly low. We’re aiming to drive a change in this regard by enabling the science-related dreams of the students in Oregun Junior High.

     

    “Our business is 9 years old and every year since inception, we have renovated a school; it’s our modest way of supporting the community.”

     

    He concluded: “Finally, to the best team on this side of the continent, TeamX3M, thank you for everything.”

     

    Recall that in 2015 X3M Ideas touched lives at the Lagos State Boys Reform home where it donated brand new toilets and bath facilities with complete lighting system while in last year, Ikeja Senior High School got a brand new library courtesy X3M Ideas’ CSR project 2016.