Rebrands Archives — Business Bells

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Tag: Rebrands

  • Anchoria Rebrands, Targets Youths, Increases Trading Possibilities

    Anchoria Rebrands, Targets Youths, Increases Trading Possibilities

     

    Nigeria’s foremost investment and securities company, Anchoria, has announced that it has rebranded and launched a new identity to cater to the needs of a younger generation of investors in Nigeria.

     

    Managing Director, Anchoria Investment and Securities Limited, Nkechi Azubuike, made this known to industry stakeholders, clients and pressmen at the Anchora Rebirth event to officially re-launch the brand on Thursday, 9th December at HSE Gourmet in Lagos.

     

    According to her, Anchoria has a wealth of experience managing financial assets and plans to create new products and services that will usher in endless possibilities for young Nigerians.

     

    She stated that “As an institution, we have taken up this challenge to re-imagine our processes and uncover newer ways of operating and serving our clients. Therefore, we are re-launching – updating our brand, services & products to create depth and broader investment possibilities for our clients.

    Anchoria, Nigerian Investment and Securities Company, Rebrands, Targets Youths, Increases Trading Possibilities
    L-R: Executive Director, Securities Dealing, Anchoria, Emmanuel Oso; Executive Director, Specialised Products and Foreign Operations, Anchoria, Ayobami Jikiemi; Group Managing Director/CEO, VFD Group Plc., Nonso Okpala; Managing Director, Anchoria, Nkechi Azubike, at the Anchoria brand relaunch event at HSE Gourmet, Lekki on Thursday

    Now more than ever, with the boom and explosion to basic access and knowledge of available investment options among our target groups, it has never been more critical for us to connect, engage and ultimately convert as both experts and trend spurrers and setters.

     

    “We plan to leverage our superior knowledge of the market buoyed by the many other trading possibilities that abound to their advantage.”

     

    The Chairman, Board of Directors, Anchoria Investment and Securities; Sam Chidoka, speaking on the re-launch, reiterated the responsibility of the brand to change the game,

     

    “The launch of this new Anchoria signals a new era, the birth of a new generation of wealth creators and builders. Beyond repositioning the business for efficiency, we are here to flip the script and re-imagine the future for securities and trading businesses in Nigeria.”

    Anchoria_rebrands_targets_youths_800x800
    L-R: Executive Director, Investment Management and Investor Relations, VFD Group Plc. , Niyi Adenubi; Executive Director, Securities Dealing, Anchoria, Emmanuel Oso; Managing Director, Anchoria, Nkechi Azubike; Chairman, Board of Directors, Anchoria, Sam Chidoka; Non- Executive Director Anchoria, Gbenga Omolokun; Executive Director, Specialised Products and Foreign Operations, Anchoria, Ayobami Jikiemi; Non- Executive Director Anchoria, Babatunde Dada; at the Anchoria brand relaunch event at HSE Gourmet, Lekki, Lagos

    The rebrand, which comprises a new website, logo, a different colour palette and appealing typography, represents Anchoria’s commitment to providing financial freedom to a new generation.

     

    Anchoria is a member of the Nigerian Stock Exchange licensed to deal in shares and stocks on all exchange trading floors and the National Association of Securities Dealers, NASD. Immersed in culture and heritage since 1994, the brand aims to provide more investment opportunities specially designed for every Nigerian youth.

     

  • Just In: Facebook Rebrands, Changes Name to Meta

    Just In: Facebook Rebrands, Changes Name to Meta

     

    Facebook has changed its corporate name to Meta as part of a major rebrand.

     

    The company said it would better “encompass” what it does, as it broadens its reach beyond social media into areas like virtual reality (VR).

     

    The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them.

     

    The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee.

     

    Frances Haugen has accused the company of putting “profits over safety”.

     

    In 2015, Google restructured its company calling its parent firm Alphabet, however, the name has not caught on.

     

    ‘Reflects who we are’

    Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a “metaverse” – an online world where people can game, work and communicate in a virtual environment, often using VR headsets.

     

    He said the existing brand could not “possibly represent everything that we’re doing today, let alone in the future”, and needed to change.

     

    What is a metaverse?

    “Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards,” he told a virtual conference.

     

    “We’re now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms.

     

    “And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build.”

     

    The company also unveiled a new sign at its headquarters in Menlo Park, California, on Thursday, replacing its thumbs-up “Like” logo with a blue infinity shape.

     

    Mr Zuckerberg said the new name reflects that over time, users will not need to use Facebook to use the company’s other services.

     

    The word “meta” comes from the Greek word meaning “beyond”.

     

    People in a metaverse

     

    To an outsider, a metaverse may look like a version of VR, but some people believe it could be the future of the internet.

     

    Instead of being on a computer, people in a metaverse might use a headset to enter a virtual world connecting all sorts of digital environments.

     

    It is hoped the virtual world could be used for practically anything from work, play and concerts, to socialising with friends and family.

     

    Facebook said it intends to start trading it shares under the new stock ticker MVRS from 1 December.