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  • Kaduna State Partners Airtel Nigeria to Deploy Broadband Services, Fibre Network

    Kaduna State Partners Airtel Nigeria to Deploy Broadband Services, Fibre Network

     

    The Kaduna State Government has announced a strategic and exclusive partnership with leading telecommunications services provider, Airtel Nigeria, to modernize and digitalize its entire telecoms and network infrastructure as well as deploy Broadband services across the State.

     

    Speaking recently during an MOU signing ceremony with the leadership of Airtel Nigeria, Kaduna State Governor, Mallam Nasir El Rufai, said the partnership is a significant step in improving the quality of life and boosting productivity in the State as the entire world has gone digital while noting that the government under his leadership is in a hurry to deliver on its electoral promises as well as empowering and transforming lives.

     

    According to El Rufai, the partnership with Airtel “is a major landmark for us as an administration because since we came into office we have identified about 41 locations in Kaduna State that are black-spots that have no telecom services at all. We have been pursuing the NCC to deploy the Universal Service Provision Fund to fill those gaps without much success.

     

    “Our aspiration is for every part of Kaduna State to have minimum of 3G coverage. We are very grateful to Airtel for agreeing to be our partners in achieving this aspiration. 3G coverage is the minimum we need in this century for people to pursue quality lives and livelihoods. We believe in that very strongly and we are prepared work with you to achieve that.”  

     

    The Kaduna State governor also noted that the agreement will build even higher levels of penetration of digital technologies to every nook and cranny of Kaduna State while commending Airtel for not only providing services that enhance lives and livelihoods, but also providing timely interventions through its Corporate Social Responsibility initiatives.  

     

    Commenting on the partnership with the Kaduna State Government, Chief Executive Officer and Managing Director of Airtel Nigeria, Segun Ogunsanya, said: “Today marks an important milestone for all of at Airtel Nigeria. We are not only excited by this partnership with Kaduna State to deploy broadband services across the State but we are inspired as this project aligns with our corporate purpose of connecting people, empowering Nigerians and touching lives.

     

    “With this partnership, Airtel will deploy broadband services in Kaduna and provision 4G services across key cities in the state specifically Kaduna, Kafanchan and Zaria while also upgrading 3G services and providing Internet access and network connectivity across the entire state.

     

    “I believe that Broadband is a universal human right that should not be denied anyone. It bridges the gap between prosperity and poverty. It lifts so many people out of poverty. So many studies on how broadband can transform life has been done and some of these studies say that for every one or two percentage increase in broadband penetration, it can actually increase GDP by up to 10%. For me, access to broadband is as good as connecting to electricity and water. With this project, many will be lifted out of poverty in Kaduna and I really look forward to this project.”

     

    Following the MOU signing ceremony, Airtel Nigeria will work with Kaduna State Government to immediately commence the project with a timeline of upgrading 3G services across the entire state by end of 2022 and also deploying 4G services across key cities in the state specifically in Kaduna, Kafanchan and Zaria.

     

    The project scope also includes deployment of fibre network across the entire state.

  • Brand Spur Partners Gerety Awards, Hosts 2021 Jury Panel in Lagos

    Brand Spur Partners Gerety Awards, Hosts 2021 Jury Panel in Lagos

     

    Gerety Awards has been billed to honour Nigerian creatives and in its usual practice, the organizer of the awards has selected a set of jurors who are big names in the Nigerian advertising and marketing communications landscape to judge the entries for 2021 and is also partnering with Brand Spur Nigeria as its main media partner in Nigeria.

     

    The Gerety award is an event that rewards the highest and purest of creative excellence in advertising and communications; created to redefine Advertising and Communications by setting a new benchmark in global creative awards with its all-female power jury.

     

    This award has taken place in notable cities such as Paris, Singapore, Toronto, Budapest, Santiago, Los Angeles (L.A), London, Milan, Berlin to name a few and it is finally happening in Lagos.

     

    The Grand Jury and Executive Jury for this year’s award consists of some of the best creatives, strategists, and media planners in the world of advertising and marketing Communications. The Executive Jury boasts of leading Nigerian women with years of experience building brands across different sectors.

     

    Brand Spur Nigeria will partner with Gerety awards to host the Lagos jury panel, an event which is scheduled to hold in the second week of June after the judging has taken place to enable everyone to understand the factors that influenced the choice of the selected winners of the awards and what is expected to produce award-winning creatives from the lens of the jury.

     

    This partnership comes off Brand Spur’s capability as an enabler for brands and communication activities across Nigeria and globally and the team is excited to be part of this global movement which #choosetochallenge the status quo and see creatives from the balanced view of the female.

     

    In the words of Bolaji Esan, the Editorial Director at Brand Spur Nigeria, “We are excited to be the media partner for the Gerety Awards, an award set out to recognize the impact of female voices in the creative industry while celebrating creativity, talent, innovation and resilience. We see this as a global movement to enable the conversation and further use our platform to build opportunities for women.”

     

    According to Banji Ade-Ajayi, Brand Spur’s Marketing Lead, “The partnership with Gerety Awards is a testament to Brand Spur’s desire to oppose gender-based bias and discrimination against women as this award will further show the intelligence, power and ability of women and how creative they are.”

     

    Co-Founder of the Awards Joe Brooks says, “We are thrilled to spotlight Nigerian creativity with this panel, the work discussed will set a benchmark for the industry through the female vision, and will be a great predictor for all other award taking place later this year”

     

    These Gerety categories are called Cuts (like a diamond) all types of media can be entered to be judged by Innovation, Media, Craft, Communication, Works for Good, Health, Pharma, Entertainment, and Experience. Specifically, for Nigerian Agencies, there is a category called the Portfolio CUT which is where the Nigerian Agency of the year will be chosen from by the Nigerian jury.

     

    The Gerety Awards is named after Frances Gerety, the copywriter who coined the slogan “A diamond is forever” in 1948. The Gerety Awards marks the first time that a jury has been brought together to select the best in advertising — all advertising, not just advertising made for women — through the female lens, creating a benchmark that is relevant to the market reality, all while redefining the standard to which advertising has traditionally been held.