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Tag: Africa

  • 2021 Epica Awards: Noah’s Ark’s ‘Rainmaker’ Ad For Airtel Emerges Only Shortlisted Work From Africa

    2021 Epica Awards: Noah’s Ark’s ‘Rainmaker’ Ad For Airtel Emerges Only Shortlisted Work From Africa

     

    The ‘Rainmaker’ TV Commercial for Airtel Nigeria by Noah’s Ark Communications Limited has emerged as the only creative work from Africa to make the shortlist of this year’s Epica Awards.

     

    This was contained in the 2021 Epica preselection announcement made last week by the organisers of the globally acclaimed awards for rewarding outstanding creativity.

     

    The “Rainmaker” campaign which was shortlisted in the Communication and Public services category, will be in contention with other campaigns such as “In The Spotlight Campaign” for SAY by BBDO United States, “The Children’s General Assembly” for Capital of Children by Mensch & Sansir, “Poetry All Around” for Yandex, “Meet Sarha” for stc for Wunderman Thompson Riyadh, for the coveted prize.

     

    According to the organisers of the award, a total of 3184 entries from 64 countries were received for the 2021 edition of the Epica Awards, representing a sharp increase from the number of entries recorded last year.

     

    The organisers noted that all the shortlisted entries including ‘Rainmaker’ have been carefully appraised and scrutinized by esteemed jurors through an online voting platform to meet the standards of rating required.

     

    The “Rainmaker’ campaign for Airtel Nigeria is among the over 3000 pieces of work or entries submitted from agencies, production companies and clients that were analysed by a unique jury of editors and senior reporters for the 2021 competition”, it stated.

     

    Since its launch, the Airtel “Rainmaker” campaign has generated several media reviews, editorials and word of mouth conversation among TV audience in Nigeria.

     

    The campaign recently won Gold at the 2021 edition of the Lagos Advertising Festival (LAIF) Awards. The campaign also won the maiden ‘Authentic Africa story’ category at the awards.

    2021 Epica Awards: Noah’s Ark’s ‘Rainmaker’ Ad For Airtel Emerges Only Shortlisted Work From Africa

    Speaking on the shortlist, the Managing Director/Chief Creative Officer of Noah’s Ark Communications Limited, Mr. Lanre Adisa, described the selection by Epica Awards as a huge honour and testament to the quality of works crafted by the agency, attributing the success to the team’s resilient spirit as well as the dynamic partnership that existed between the team and the client.

     

    “It is a great privilege and honour for our creative work to be appreciated. This means a lot to us and our client especially considering the fact that we are the only agency in Africa whose work was shortlisted for this award”, Adisa said.

     

    ‘Rainmaker’ and other finalists are expected to go through the grand jury, who will vote online between 24 November to 2 December to determine winners of the different categories.

     

    While Gold and Grand Prix winners will be screened during a special online ceremony on 9 December, Silver and Bronze winners will be published on the Epica Awards website the next day, 10 December.

     

    It would be recalled that Noah’s Ark’s Airtel ‘Lost’ campaign also won Gold at the 2017 edition of the awards.

     

     

  • ExperientialNG Holds Free Strategic Training Programme for Top Executives in Africa

    ExperientialNG Holds Free Strategic Training Programme for Top Executives in Africa

     

    ExperientialNG, in line with her goal of providing world class professional dynamic capabilities to Marketing professionals across Africa, would be organising free Strategic training sessions for top African Executives.

     

    In the words of Dr Rotimi Olaniyan, founder and Publisher of ExperientialNG, “It is a programme marketing or services leader would not wish to miss”.

     

    The executive learning sessions would be delivered via ZOOM on May 1, a public holiday in most African countries also tagged workers day.

     

    From the quality of registration so far, the programme is poised to witness a unique assemblage of senior executives, and accomplished leaders in sales and marketing, as well as marketing and creative services agencies.

    STUART HAMILTON

    From the highlights given by the organisers, the programme would be a half day of World Class Professional Marketing discourse and practical conversations.

     

    The discussants are expected to showcase valuable learning content from academy’s forthcoming Management & Leadership Skills Development Series, which is an initiative intended to help deepen workplace skills for firms looking to drive strategic advantages and growth through innovation, strategic thinking, top-notch research and practical commercial leadership.

     

    According to Dr Olaniyan, this session is still the academy’s premium master class though free, so it is only open to a select group of attendees that meet the academy’s criteria for relevance, potential impact and contribution.

     

    The three principal speakers for the May 1 programme are Stuart Hamilton, Austin Ufomba and Rotimi Olaniyan.

     

    Stuart Hamilton is an International business and trade development specialist with over 40 years’ experience across multiple sectors, with specific involvement in construction, oil & gas and IT. He has strong background in international trade and in tendering for large contracts.

     

    He currently oversees Business Development and trade missions for the Scottish Chambers of Commerce which is a coalition of over 30 chambers of commerce with membership made up of 12,000 companies including some of Europe’s most successful companies. In addition to this, he is a commercial leadership trainer and consultant, working with small and medium sized firms focussed on achieving breakthrough transformation.

     

    Stuart shall be speaking on the realities of practical commercial leadership, with lessons that can be learnt from European growth firms.

     

    Austin Ufomba currently serves as CEO of the Tytron Group with interests in real estate, mining and manufacturing. He has over 24 years professional and diverse working experience in Sales, Marketing, Strategy, General Management, Public Private Partnership, Business Advisory, Project Management spread across diverse career experience including Fast Moving Consumer Goods (FMCG), Banking and Public Sector.

    AUSTIN UFUMBA

    He has served as Marketing Director at Coca-Cola Nigeria as well as Guinness Nigeria Plc, (A Diageo Company) two of Nigeria’s most prestigious consumer marketing companies. Austin shall be speaking on the imperatives of strategic thinking for today’s marketing leaders.

     

    Dr Rotimi Olaniyan is founder and Publisher of ExperientialNG, which is set up to serve as a capacity development and resource platform for practitioners and firms playing in the marketing and allied services space. He has over 32 years of commercial experience across four countries working for firms such as Colgate-Palmolive.

     

     Between 2000 and 2017 he served as agency head and Managing Director of three marketing services firms including Proximity which he founded. He also sat on the board of Paga, a mobile money company. His work currently has him straddling both the UK and Nigeria. He currently serves as a senior member of the Marketing Faculty at Nottingham Business School where he leads the full time MBA course and conducts research in the field of Entrepreneurial and Services marketing. He is also Principal at Apex Advisors, UK an independent consultancy with commissions in the UK and Nigeria.

     

    Rotimi shall be speaking on how to develop learning organisations and prepare future commercial leaders as reflective practitioners.

     

    Dr Olaniyan also stressed that the May 1st webinar will hold from 9.00 am to 12 noon. Joining instructions to the ZOOM platform would be sent to registered participants 48 hours to the sessions.

     

    Although it is a free master class, attendance is still subject to terms and conditions, so prospective participants are please requested to click the link below for registration.