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  • AAAN Announces Date for 16th Edition of LAIF Awards, Calls For Entries

    AAAN Announces Date for 16th Edition of LAIF Awards, Calls For Entries

    The Association of Advertising Agencies of Nigeria (AAAN) has concluded arrangements to hold the 16th edition of the Lagos Advertising and Ideas Festival (LAIF) Awards.

     

     The event which will feature a live audience and virtual streaming is scheduled to hold on Saturday 27 November, 2021.

     

    Themed ‘We Made It’, the 2021 edition is a double entendre which speaks on the effects of Covid 19, how the industry has survived, and also celebrating the creative outputs and ideas of creatives across the spectrum including movies, music, art, as well as those that have broken new grounds with their ideas and creativity.

     

    According to AAAN: “If 2020 taught us anything, it’s that it’s the things that people make that get us through the tough times. This year, LAIF 2021 celebrates makers across the spectrum. From those who crafted creative campaigns that wowed us to those who made viral challenges that engaged us – we’re here to say stand up and be recognised. Welcome to LAIF 2021. You Made It!”

     

    Additionally, the marketing communications industry respected award has also introduced a new special Award— The Authentic African Story Award. This special category was endowed by Mr. Lanre Awokoya, Chairman, TBWA/ Concept in recognition of creative works that have portrayed indigenous stories in the most relatable way, as well as identify and celebrate authentic African stories that break the mould in brand building. The Award also comes with a cash reward.

     

    Speaking at a press conference held at the AAAN Secretariat, Chairman, LAIF Management Board, Mr. Lanre Adisa who announced the theme said: “This year, we will be celebrating ideas and creativity that not only gave us great marketing outcomes, but also changed and transformed how we engage and are entertained. LAIF Awards will extend its recognition to other creative sectors that have trail blazed through content creation and also transformed lives in our society”.

    LAIF

    L-R: Jenkins Alumona, Vice President, Association of Advertising Agencies Of Nigeria; Kemi Fabusoro, Director, Association of Advertising Agencies of Nigeria; Lanre Adisa, Chairman, LAIF Management Board and Temitope Jemerigbe, Publicity Secretary, Association of Advertising Agencies of Nigeria. At the press conference unveiling the 16th edition of the Lagos Advertising and Ideas festival (LAIF) Awards in Lagos recently

    Adisa also thanked the media for always projecting the activities of the association in such a way that many stakeholders have started noticing and appreciating the impact of AAAN in the country.

     

    “As we are seated here, you (media) are the most important stakeholders that we are having here today. Part of what you have done and you’ve been for us is the recognition that we got from the Lagos State government recently,” he submitted.

     

    Recall that the Lagos State Governor, Mr. Babajide Sanwo-Olu had during the Marketing Edge Brands and Advertising Awards of Excellence held recently pledged the support of his administration for the Lagos Advertising and Ideas Festival (LAIF) Awards.

     

    The governor said the state has fully identified with the marketing communications industry as he reiterated his reliance on the expertise of brand creators and communications consultants to achieve his goals of drawing the world’s attention to ‘Destination Lagos’.

     

    Sanwo-Olu said, “Let me assure you of our administration’s readiness to support the Lagos Advertising and Ideas Festival (LAIF) Awards. Since our name is involved, we will provide the support to make it greater than ever before. Let us begin to use the platform of LAIF and similar initiatives to draw the attention of the world to Destination Lagos.”

     

    In his remarks, the President of the Association, Mr. Steve Babaeko, represented by the Vice President, Mr. Jenkins Alumona, further emphasized the commitment of the Association to ensuring the highest standards in the entire process as well fulfilling a mission to drive inclusion of other creative sectors to grow and solidify our contribution to the economy in Nigeria and West Africa at large.

     

    According to the organisers, there will be over 30 jurors to judge the different categories which include the Film LAIF, Press LAIF, Digital and Mobile LAIF, Outdoor LAIF, Radio LAIF, Media LAIF, LAIF Effectiveness Category, Campaign Category, Promo and Direct Category, and LAIF Impact.

     

    All entries for the LAIF Awards 2021 must have been run between June 2020 and July 2021.

     

    Similar to the last edition, activities of the awards will be carried out on the online portal.

     

    Advertising agencies are to submit entries through this portal and jurors will be working remotely to judge each category through their profiles.

     

    The members of the jury will be representatives of the industry that will create a fair and balanced atmosphere for judging the LAIF entries.

     

    As part of the LAIF Awards activities, the LAIF Management Board will be organising a virtual seminar to share and discuss interesting topics in two sessions. The webinar will hold on Friday 18 November, 2021.

     

    This year, participation in the LAIF Awards will also be extended to agencies in Ghana with the hope of including other West African countries in the nearest future.

     

  • FG To Boost  Advertising Revenue in Nigeria To $1.2bn

    FG To Boost  Advertising Revenue in Nigeria To $1.2bn

     

    The Federal Government has said that it is expediting to boost the country’s advertising revenue to $1.2bn annually.

     

    The Minister of Information and Culture, Alhaji Lai Mohammed, who disclosed this in Lagos at a meeting with the Advertising Agencies of Nigeria (AAAN),said the nation barely makes $400million from advertising, adding that the development was not good enough for the stature and population of the country.

     

    Nigeria ranks third to South Africa and Kenya in terms of revenue rating in Africa, he said, adding that it was high time the country change the narrative.

     

    He said he would leave no stone unturned in ensuring that advertising takes its pride of place, adding that the need to triple the advertising revenue in Nigeria through the introduction of the audience measurement system and the reform of the National Broadcasting Commission.

     

    “We take the advertising industry seriously and that is why we included it as part of our Creative Industry. It always bothers me that with our population, we are third to South Africa and probably Kenya in terms of advertisement revenue and that today we barely make $400 million advertisement revenue and this is not good enough.

     

    “It has always been my passionate mission to ensure that we increase revenue from advertisement in Nigeria to at least three times of what it is now because, given our population and market, there is no reason why we should not be doing better than South Africa or Kenya,” Alhaji Mohammed said.

     

    He commended the AAAN over its planned national unity campaign, describing the campaign as a ‘very patriotic move’ on the part of the association.

     

    “What has really impressed me most today is your readiness to partner with the Federal Government to actually run a campaign on national unity. I think this is a very patriotic move, we commend it and we are very eager to partner with you.We must resist the temptation of some very selfish elite, who are giving the impression that Nigerians will not want to stay as a nation,” he said.

     

    Alhaji Mohammed said Nigerians should not allow anarchists and unpatriotic people to drive a wedge between them in order to disorganize the country for selfish reasons.

     

    He acknowledged that there are some challenges confronting the country, especially in the areas of security and the economy, but noted that the government is working hard to fix these challenges in order to have a prosperous nation.

     

    In his remarks, the President of the AAAN, Mr. Steve Babaeko, appealed to the Minister to give the advertising industry a pride of place, especially in accessing some intervention funds in the Central Bank of Nigeria and the enjoyment of tax holiday like other players in the Creative Industry.

     

    He also commended the Federal Government over the appointment of Dr. Olalekan Fadolapo as the Registrar and Chief Executive Officer of the Advertising Practitioners Council of Nigeria (APCON), saying he came on board with a huge wealth of experience from the industry and that his appointment will further strengthen the relationship between the government and the advertising industry.