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  • APCON Inducts 73 Newly Registered Members, Hunts for New Framework for Minimum Standard for Advertising Practitioners

    APCON Inducts 73 Newly Registered Members, Hunts for New Framework for Minimum Standard for Advertising Practitioners

     

    ….graduates 172

     

    The Advertising Practitioners Council of Nigeria (APCON) has inducted 73 new members into the professional advertising practice while conducting the graduation ceremony for 172 students from its professional diploma in advertising programme.

     

    The ceremony which held at the Radisson Blu hotel, Ikeja, Lagos State on 21st June, 2021 was graced by the presence of distinguished personalities, and industry players in the sectors. These include, APCON Registrar/Chief Executive, DR. Olalekan Fadolapo; Vice Chairman/Group Chief Executive Officer, Troyka Holdings Limited, MR. Jimi Awosika; Deputy Director, Registration, Career Matters and Corporate License Directorate, APCON, Mr Joe- Eugene Onuorah; and President, Media Independent Association of Nigeria (MIPAN), Femi Adelusi amongst others.

     

    In his special remarks, APCON Registrar, Dr. Olalekan Fadolapo while addressing the graduands encouraged them to work assiduously to improve themselves and support the efforts of the approved governing council consciously, and in full knowledge that as a stakeholder, their contributions and support are valuable to the growth of the profession.

     

    His words: “I heartily congratulate the graduates and candidates for induction, as well as the associate registered practitioners who will be upgraded to full membership having satisfactorily fulfilled the requirements in accordance with the provisions of the Advertising Practitioners (Registration Etc.) Act, CAP A7, Laws of Federation of Nigerian 2004.”

     

    He further stated: “It is also important to note that APCON recognizes the importance of continuous training and constant engagement with young professionals in our industry. We encourage you to consider our training programmes a priority for your personal development and to participate in them regularly.”

     

    The guest speaker, Mr. Jimi Awosika commenting on the induction ceremony explained that periodic admission of professional practitioners is the mechanism on which the sustainability or decline of institutions hinge, “much like birth to families keep the human race going”.

     

    The Registrar extended his apologies to the old graduands whose graduation ceremonies have not been conducted.

     

     “The Council sincerely regrets the delay in holding the graduation ceremony earlier for some of the graduates here today. The transitory absence of a Governing Council led to those circumstances which elicited the intervention of the Honorable Minister of Information and Culture, Alhaji Lai Mohammed to ensure your successful passage into our noble profession. That is why we are putting together all the graduands of the time past, to the most recent people that have graduated from our programme,” he said.

     

    APCON maintains a strong focus on its vision of promoting responsible and ethical advertising practice, acts as the conscience of society in matters of commercial communications and as a watchdog for consumers. It also manages the needs and interests of stakeholders in Nigeria’s advertising industry.

     

    To enroll for the APCON Professional Diploma in Advertising programme, candidates must possess a Degree or Higher National Diploma in any discipline.

     

    A candidate whose degree or HND is in advertising, mass communications, marketing or graphics arts will be exempted from courses they have passed on the presentation of original and valid academic transcripts from the awarding institution.

     

    Successful completion of this programme qualifies the candidate for the APCON Professional Diploma in Advertising, required for registration as an associate member of the advertising profession.

     

    Meanwhile, the advertising regulatory body has announced that it has re-jigged its efforts across a broad spectrum of the council’s influence to bring about operational framework efficiencies across the different sectoral groups.

     

    According to Registrar/CEO, the council has set up a committee made up of all sectoral groups in the industry to produce a suitable framework to define a minimum standard expected in any relationship by the parties playing the industry’s field of business.

     

    “The Standard of Practice Committee has since began work and the outcome of the exercise is expected to be adopted and given the operational force of law. With this, we hope to curb the incessant debt claims and counterclaims between advertisers, agencies, and media houses while making our model the subject of emulation globally,” he further disclosed.

     

    Referring to multiple approaches being deployed, Dr. Fadolapo disclosed, “recent activities which will potentially propel the industry to achieve better positioning and improved value delivery profitable to registered advertising practitioners, as well as advancement in the public interest, has taken place”.

     

    He also alluded to APCON’s participation in the Public Hearing on the Bill to repeal and re-enact an enabling Act for the Council.

     

     “Since the promulgation of Decree No. 55 of 1988 (over three decades) which establish the Council, this is the first major legislative action aimed to improve APCON’s mandates, functions, and powers over advertising and marketing communications in Nigeria”, he said.

     

    Similarly, APCON has also set up a Code Review Committee for the purpose of reviewing the 5th edition of the Nigerian Code of Advertising Practice, Sales Promotion, and other Rights and Restriction on Practice. The review, apart from bringing the Code up to date, will also upgrade it to be at par with what is obtainable in other countries, in line with international best practices.

  • Kaduna State Partners Airtel Nigeria to Deploy Broadband Services, Fibre Network

    Kaduna State Partners Airtel Nigeria to Deploy Broadband Services, Fibre Network

     

    The Kaduna State Government has announced a strategic and exclusive partnership with leading telecommunications services provider, Airtel Nigeria, to modernize and digitalize its entire telecoms and network infrastructure as well as deploy Broadband services across the State.

     

    Speaking recently during an MOU signing ceremony with the leadership of Airtel Nigeria, Kaduna State Governor, Mallam Nasir El Rufai, said the partnership is a significant step in improving the quality of life and boosting productivity in the State as the entire world has gone digital while noting that the government under his leadership is in a hurry to deliver on its electoral promises as well as empowering and transforming lives.

     

    According to El Rufai, the partnership with Airtel “is a major landmark for us as an administration because since we came into office we have identified about 41 locations in Kaduna State that are black-spots that have no telecom services at all. We have been pursuing the NCC to deploy the Universal Service Provision Fund to fill those gaps without much success.

     

    “Our aspiration is for every part of Kaduna State to have minimum of 3G coverage. We are very grateful to Airtel for agreeing to be our partners in achieving this aspiration. 3G coverage is the minimum we need in this century for people to pursue quality lives and livelihoods. We believe in that very strongly and we are prepared work with you to achieve that.”  

     

    The Kaduna State governor also noted that the agreement will build even higher levels of penetration of digital technologies to every nook and cranny of Kaduna State while commending Airtel for not only providing services that enhance lives and livelihoods, but also providing timely interventions through its Corporate Social Responsibility initiatives.  

     

    Commenting on the partnership with the Kaduna State Government, Chief Executive Officer and Managing Director of Airtel Nigeria, Segun Ogunsanya, said: “Today marks an important milestone for all of at Airtel Nigeria. We are not only excited by this partnership with Kaduna State to deploy broadband services across the State but we are inspired as this project aligns with our corporate purpose of connecting people, empowering Nigerians and touching lives.

     

    “With this partnership, Airtel will deploy broadband services in Kaduna and provision 4G services across key cities in the state specifically Kaduna, Kafanchan and Zaria while also upgrading 3G services and providing Internet access and network connectivity across the entire state.

     

    “I believe that Broadband is a universal human right that should not be denied anyone. It bridges the gap between prosperity and poverty. It lifts so many people out of poverty. So many studies on how broadband can transform life has been done and some of these studies say that for every one or two percentage increase in broadband penetration, it can actually increase GDP by up to 10%. For me, access to broadband is as good as connecting to electricity and water. With this project, many will be lifted out of poverty in Kaduna and I really look forward to this project.”

     

    Following the MOU signing ceremony, Airtel Nigeria will work with Kaduna State Government to immediately commence the project with a timeline of upgrading 3G services across the entire state by end of 2022 and also deploying 4G services across key cities in the state specifically in Kaduna, Kafanchan and Zaria.

     

    The project scope also includes deployment of fibre network across the entire state.

  • Running Jumia Pickup Station Gives Me Constant Turnover – Shop Owner

    Running Jumia Pickup Station Gives Me Constant Turnover – Shop Owner

     

    A Jumia partner and CEO of Brand Shop Prints, Fortune Arinze, has lauded the impact of Jumia pickup station on his business, stating that it helps maintain cash inflow during his printing business downtime.

     

    Arinze runs an ICT firm in Abuja, that provides printing, branding, social media management, and IT management services. According to the print shop owner, partnership with Jumia has offered his business some level of expansion. His shop and office space doubled as a pickup station, while his company also has bikes that deliver food on the Jumia platform.

     

    Commenting on the benefits of the Jumia partnership, Arinze explained that “as an entrepreneur, the major aim is to make more revenue and that’s what having a pickup station in our office space does for me. The advantage we get from this pickup station is constant turnover which is what every business needs because with our kind of business, it’s not everyday that we receive new jobs or contracts from clients, but the Jumia pickup station is a steady source of income. People pick up items every day and everyday we deliver food also. Jumia pays for each item picked up from the station.

     

    So at the end of the month, something must come in from Jumia. So that’s an added advantage for me. Another benefit is that it also generates a bit of publicity for us because customers walk in and we have our goods and services displayed to them.”

     

    Arinze said he got to know how good it is to work with Jumia when he worked with one of the fleets in Abuja as a fresh graduate. “I was the logistics manager for them. When I started my own outfit, I knew how lucrative it was to work with Jumia. So I reached out to them. That was how our partnership started,” he said.

     

    On the benefits of the pickup station to residents of the area, Arinze stated that ” it gives customers the ability to have their Jumia items close to them. There are a lot of offices around the area. So instead of you going to pick up items far away, you just come to us because we are around the neighborhood.”

     

    The partnership with Jumia has widened the scope of his employees, as he currently has eight staff, ranging from admin to delivery agents who deliver the food.

  • NADDC DG, Jelani to Speak on Gas-Powered Vehicle Future in Nigeria at NAJA Workshop

    NADDC DG, Jelani to Speak on Gas-Powered Vehicle Future in Nigeria at NAJA Workshop

     

    As the global automotive industry looks towards electric and gas as alternative sources to petrol to run vehicles on the road, Nigeria is not left out in the new migration efforts by different countries with the National Automotive Design & Development Council (NADDC) as the chief driver.

     

    It is against this backdrop that the Nigeria Auto Journalists Association (NAJA), the umbrella body for journalists covering the automobile sector, is throwing its weight behind the current trend during this year’s annual training and capacity building workshop for members to aid their skills on reporting in the country.

     

    The event which is slated for July 29 with the theme ‘’Migration from Petrol to Electric & Gas-Powered Vehicles; Opportunities & Challenges for Nigeria’’ will be held at Sheraton Hotels, Ikeja Lagos, with Jelani Aliyu, MFR, who has been at the forefront of this scheme invited as the guest speaker.

     

    In a statement signed by Mike Ochonma, chairman of the Nigeria Auto Journalists Association (NAJA), the annual event is aimed at providing a robust refresher course for auto journalists to enhance their performances and efficiency in automotive journalism especially in view of the new electric car technology that is gradually being accepted by many countries.

     

    According to the NAJA chairman, “The need for training and retraining cannot be over emphasized especially in the 21st century which is largely driven by the knowledge economy.

     

    “Given the challenges of the times, NAJA’s resolve to continually equip members across the nation with relevant skills, and acquaint them with modern trends, tools and techniques for enhanced and effective performance is further demonstrated through this upcoming seminar.

     

    He remarked that the seminar which was being organised in collaboration with key stakeholders in the Nigerian auto industry will feature various experts including.

     

    He said the theme becomes imperative because of the gradual move away from petrol-powered to both the electric and gas-powered vehicles, many countries, including Nigeria are also shifting focus to align with the global trend.

     

    “Since this new global thinking, there are many questions and concerns from vehicle owners both from the individual and corporate fleet buyers on the implications of the new trend.

     

    “It is therefore important for journalists covering the beat to be abreast of the new technology for them to adequately report the sector, and also be able answer questions and concerns regarding the new trends,” he added.

  • Gree AC Unveils Stephanie Linus As Brand Ambassador

    Gree AC Unveils Stephanie Linus As Brand Ambassador

     

    Choice International Group (CIG), manufacturers of Gree Air conditioner and a leading home appliances brand has introduced Stephanie Linus as its brand ambassador in Nigeria.

     

    The event, held recently in Lagos, was graced by investors and the brand’s business partners from Nigeria and China, who were delighted to witness the spectacular beginning of a new phase.

     

    Speaking at the unveiling, the Country Manager, Sale and Marketing, Chibuzor Ogunka, said the brand in the last five years has made giant strides with a lot of reference projects.

     

    According to him, “Today, we have a lot of reference projects in Nigeria as Gree Air Conditioner has powered key projects such as the Dangote refinery and the Nigerian Railway Cooperation project”.

     

    “We have decided to continuously ensure that our Nigerian consumers are better engaged and catered for.

     

    “We believe that bringing our new brand ambassador on board will help us deliver better value to the consumers as Stephanie Linus is a global Icon and will take Gree Air conditioner brand to the number spot in Nigeria,” Ogunka said.

     

    During her speech, Stephanie Linus expressed her delight, narrating her personal experience with Gree ACs over the last few years and testifying to the brand’s safety and durability.

     

    In her words, “My experience with Gree is different. It circulates effectively, it’s health-friendly, and it cools like winter. I am also thrilled at how much the company pays attention to aesthetics.”

    Gree AC Unveils Stephanie Linus As Brand Ambassador
    L-R: Country Manager, Sale and Marketing, Chibuzor Ogunka, GREE Brand Ambassador, Award Winning Nollywood Actress, Mrs Stephanie Linus and Chairman, Choice International Group (CIG), Chief Diana Chen at the official unveiling of Gree Air Conditioner’s Brand Ambassador at its Head Office, Victoria Island, Lagos recently

    As a United Nations Population Fund Regional Ambassador for West and Central Africa, the newly-signed brand ambassador shared how she is particular about the environmental safety that Gree AC assures its users. She also showed her commitment to creating more awareness for the brand and enabling more people to understand the quality of Gree ACs.

     

    Gree ACs have consistently been consumers’ choice, owing to their low power consumption, quiet operation, and eco-friendliness. These qualities, among others, have undoubtedly made them the Nigerian-friendly brand.

     

    Chief Diana Chen, Chairman of Choice International Group, the sole distributor of Gree AC, elated about the development, said that the new ambassador, beyond matching the brand’s standards, will take it to greater heights, to compete fairly at the international level. She also commended Nigeria for its great potential and revealed that her brand is focused on augmenting these potentials through capacity-building and massive empowerment projects.

     

    While discussing the company’s plans for CSR, Chief Chen said, “We will be launching a technician training program which will have onboard 22,000 technicians who will be well-trained, equipped and remunerated. Also, in two years, we plan to supply a million ACs in Nigeria with world-class installation, as we are passionate about user experience.

     

    The memorable event is the first step towards more extraordinary achievements for the brand and creating innumerable opportunities for countless Nigerians who are beneficiaries of Gree’s nation-building and environment-friendly goals.

  • Senate Questions PPPRA over N120bn Subsidy Payment to Marketers

    Senate Questions PPPRA over N120bn Subsidy Payment to Marketers

     

    The Senate says it has uncovered differential of N120 billion in the payment of subsidy to the Independent Petroleum Marketers Association of Nigeria (IPMAN) by the Petroleum Products Pricing Regulatory Agency (PPPRA).

     

    The Senate Committee on Public Account said that the subsidy amount reflected in the Federation Account Allocation Committee (FAAC) was N443 billion, while the record presented by the Petroleum Products Pricing and Regulatory Authority (PPPRA) showed N563 billion.

     

    It relied on the 2016 report by the Auditor-General of the Federation, said: “The amounts reflected in FAAC records at the OAGF (Office of the Auditor-General for the Federation) of N443,940,559,974.80 as subsidy payments during the year 2016 is at variance with the total amount paid of N563,283,294,925.47 in the records of PPPRA as subsidy payments during the year 2016.”

     

    The committee, chaired by Senator Matthew Urhoghide, has summoned the PPPRA to provide the list of the beneficiaries for IPMAN to respond to issue raised in the query which observed that the sum of N121 billion was paid as outstanding subsidy commitments to oil marketers for 117 transactions in 2014 from the record of the PPPRA.

     

    According to the query, the sum of N441.9 billion was paid to oil marketers as subsidy commitments for 324 transactions in 2015.

     

    “From records presented for audit, there was no year 2016 PSF payment made as a result of the removal of subsidy on petroleum products with the increase pump price from N89 to N143. Only outstanding payments for previous years 2014 and 2015 and interest payments were made in 2016.

     

    “We were unable to carry out verification visits to the Oil marketers to confirm their eligibility to draw from the Petroleum Support Fund. This was as a result of the PPPRA’s inability to provide the letters of introduction for us to gain access to the oil marketers. We were therefore unable to confirm that the amounts disbursed were paid to legitimate marketers.”

  • FG Begs Chinese Firm To Employ More Nigerians

    FG Begs Chinese Firm To Employ More Nigerians

     

    The federal government has urged the management of China’s health product manufacturing company, Longrich Industries, to train more Nigerians in its artificial intelligence company being constructed in Lagos.

     

    Nigeria’s Consul General to China, Chimezie Okeoma Ogu, while making the plea when he paid a visit to Xu Zhiwei, Chairman of Longrich industries, explained that the gesture would promote and boost bilateral cooperation between both countries.

     

     “This would assist the Federal government’s efforts to address unemployment problem in the country. Longrich products are very popular in Nigeria. Every Nigerian family has Longrich products, and the country serves as the biggest market for the company in Africa and next to China in the world. The presence of the company in Nigeria has offered job and business opportunities to young men and women, who before now were jobless.

     

    “The introduction of the company’s novel network of marketing strategy has made many Nigerians financial stable and millionaires. Longrich can develop more excellent products to meet the needs of the Nigerian market. With the establishment and construction of Longrich industry in Lagos, it has given opportunity to the transfer of technology and skill. This is the new focus of the present administration in its  drive for  Foreign Direct Investment with its international partners,” Ogu submitted.

     

    In his response, Chairman of Longrich Industries, Xu Zhiwei, said as part of  the company internationalization strategy, the management  has signed a contract with Nigeria’s Lekki Free Trade Zone  in Lagos state through the construction  of 40,000-square-meter production line, to become the first artificial intelligence factory along the “Belt and Road” in Nigeria.

     

    “This is an important step for the realization of the national “Belt and Road” initiative by Chinese enterprises. The project will not only provide Longrich overseas branch with comprehensive large supply chain, product guarantee, import and export, customs clearance and other overall services, but will also provide  all important local brands in Nigeria, as well as the entire African market,” Xu Zhiwei said.

  • 15 Reasons For Cyber Crimes’ Rapid Growth In Modern Age

    15 Reasons For Cyber Crimes’ Rapid Growth In Modern Age

     

    By Rotimi Onadipe

     

    In today’s technology age, cybercrime is an increasingly important topic. We must not shy away from discussing about a lasting solution to the menace of cybercrime in our society, particularly among our youths in primary, secondary and tertiary institution.

     

    According to a report by Cybersecurity Ventures, cybercrime damages will cost the world $6 trillion annually by 2021. In another report by University of Maryland, on average, hackers attack 2,244 times a day.

     

    As cyber criminals are getting smarter and more desperate to attack or scam any unsuspecting victim or organisation in today’s internet age, we must be informed about the common reasons  for the prevalence of cybercrime in this modern age.

     

    This will not only help us to reduce the menace but it will also help us to discover our vulnerabilities before the cyber criminals do and prevent us from future fraud attempts.

     

    Common reasons for the rapid growth of cybercrime in this modern age:

     

    1. Lack of moral education in the curriculum of primary, secondary and tertiary institution.

     

    1. Lack of public awareness on the dangers of cyber crime in the society and the world at large.

     

    1. Lack of proper counseling of convicted cyber criminals and other inmates in correctional centers.

     

    1. Most young children are exposed to the internet at the early stages of their lives.

     

    1. Lack of good counseling and rehabilitation facilities for repentant cyber criminals.

     

    1. Lack of internet safety education in the curriculum of primary, secondary and tertiary institution.

     

    1. Most anti-cybercrime agencies are not collaborating with repentant cyber criminals to fight cybercrime.

     

    1. The introduction of Plea bargain has been abused. It should be reviewed and properly monitored by officials with proven integrity.

     

    1. Most anti-cybercrime agencies are not trained by repentant cyber criminals who have wide experience in cybercrime.

     

    1. Moral education is not given to most officials of anti-cybercrime agencies. This is why most of them collect bribe from cyber criminals and help them to escape justice.

     

    1. Lack of adequate research on cybercrime by the government, non governmental organisations, anti-cybercrime agencies and other stakeholders.

     

    1. There is no sufficient job for many citizens and many jobless people go into cybercrime as an alternative.

     

    1. Many countries do not provide counseling and rehabilitation facilities for victims of cybercrime. In an attempt to recover their lost money, some victims later become cyber criminals.

     

    1. Most telecom industries are not collaborating with repentant cyber criminals with wide experience in phone and computer hacking.

     

    1. Anti-cybercrime agencies are not sufficient. Cybercriminals are many and they have accomplices in almost every country. This is why they are increasing in number every day.

     

     

    Email: onatechconsult@gmail.com

  • FG To Boost  Advertising Revenue in Nigeria To $1.2bn

    FG To Boost  Advertising Revenue in Nigeria To $1.2bn

     

    The Federal Government has said that it is expediting to boost the country’s advertising revenue to $1.2bn annually.

     

    The Minister of Information and Culture, Alhaji Lai Mohammed, who disclosed this in Lagos at a meeting with the Advertising Agencies of Nigeria (AAAN),said the nation barely makes $400million from advertising, adding that the development was not good enough for the stature and population of the country.

     

    Nigeria ranks third to South Africa and Kenya in terms of revenue rating in Africa, he said, adding that it was high time the country change the narrative.

     

    He said he would leave no stone unturned in ensuring that advertising takes its pride of place, adding that the need to triple the advertising revenue in Nigeria through the introduction of the audience measurement system and the reform of the National Broadcasting Commission.

     

    “We take the advertising industry seriously and that is why we included it as part of our Creative Industry. It always bothers me that with our population, we are third to South Africa and probably Kenya in terms of advertisement revenue and that today we barely make $400 million advertisement revenue and this is not good enough.

     

    “It has always been my passionate mission to ensure that we increase revenue from advertisement in Nigeria to at least three times of what it is now because, given our population and market, there is no reason why we should not be doing better than South Africa or Kenya,” Alhaji Mohammed said.

     

    He commended the AAAN over its planned national unity campaign, describing the campaign as a ‘very patriotic move’ on the part of the association.

     

    “What has really impressed me most today is your readiness to partner with the Federal Government to actually run a campaign on national unity. I think this is a very patriotic move, we commend it and we are very eager to partner with you.We must resist the temptation of some very selfish elite, who are giving the impression that Nigerians will not want to stay as a nation,” he said.

     

    Alhaji Mohammed said Nigerians should not allow anarchists and unpatriotic people to drive a wedge between them in order to disorganize the country for selfish reasons.

     

    He acknowledged that there are some challenges confronting the country, especially in the areas of security and the economy, but noted that the government is working hard to fix these challenges in order to have a prosperous nation.

     

    In his remarks, the President of the AAAN, Mr. Steve Babaeko, appealed to the Minister to give the advertising industry a pride of place, especially in accessing some intervention funds in the Central Bank of Nigeria and the enjoyment of tax holiday like other players in the Creative Industry.

     

    He also commended the Federal Government over the appointment of Dr. Olalekan Fadolapo as the Registrar and Chief Executive Officer of the Advertising Practitioners Council of Nigeria (APCON), saying he came on board with a huge wealth of experience from the industry and that his appointment will further strengthen the relationship between the government and the advertising industry.

  • Digital Economy Minister Commends Jumia Operations on its 9th Anniversary

    Digital Economy Minister Commends Jumia Operations on its 9th Anniversary

     

    …says e-commerce has been very supportive to businesses in Nigeria

     

    Nigeria’s Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim (Pantami) has reiterated the enormous impact of e-commerce on Nigerian businesses, majority of whom are MSMEs.

     

    He made the disclosure in a congratulatory message to the leading e-commerce platform on the occasion of its 9th anniversary which is slated to be celebrated throughout the month of June 2021.

     

    “The operations of Jumia, as far as I am concerned, have been highly commendable. I know Jumia was launched in Nigeria in 2012 and has expanded to other Africa countries. A There is no doubt that e-commerce is supporting many businesses in Nigeria, majority of whom are MSME enterprises and are not income earners. Without e-commerce, it is difficult for them to do their businesses effectively because the profit they generate on their own without e-commerce is generally not a huge amount of money. E-commerce provides a certain form of support so that their businesses can be very successful,” Pantami said.

     

    Jumia Nigeria CEO, Massimiliano Spalazzi: “It has simply been an amazing journey. If I went back to how we started and where we are, being the number one e-commerce company in Africa and in Nigeria, it makes us very humble. We believe that e-commerce has played an even more important role in people’s life and to celebrate the achievement and to better serve our consumers and sellers, that is why the slogan for our 9th anniversary is ‘Celebrating You’. The anniversary will be celebrating you as our consumer, employee, seller, logistics partner, and those in the ecosystem and our environment for which we make their lives better every day.”

     

    In its nine years in Nigeria, Jumia has created thousands of direct and indirect employment opportunities, connected over 11,000 SMEs and brands to millions of consumers in Nigeria, boosted hundreds of independent logistics companies by incorporating them into the Jumia logistics network, and empowered many women-owned businesses through various empowerment initiatives.

     

    At the outbreak of the COVID-19 pandemic, Jumia also provided support to the Nigerian government, its employees, and host communities. Some concrete examples of actions done are: donation of 100,000 CE mask to the Nigerian Ministry of health to protect the communities; partnership with MasterCard to encourage cashless transactions; partnerships with Coca-Cola, Nike, Reckitt Benckiser, Carrefour, Procter & Gamble to increase availability of sanitary and hygiene products.