Nigerian Breweries Plc, the foremost brewer and leading beverage company in Nigeria has announced its figures for the 3rd quarter of 2021, delivering N309.22 billion in revenues for the third quarter of the 2021 financial year.
The revenue represents an increase of 32.1% from N234.02billion recorded in the corresponding period in 2020.
Further breakdown of the audited result showed that profit for the company in the third quarter of the financial year also grew from N7.1billion to 8.47billion, representing a 20.1% rise.
Cost of Sales rose significantly by 37.9% from N144.1Billion in 2020 to N198.74billion in the period under review in 2021, while Marketing, Distribution, and Administration Expenses also grew by 27,2% from N67.86Billion in 2020 to N86.32Billon in 2021.
The board of directors of the company has approved an interim dividend of N3.23billion payable to shareholders at 40kobo each per ordinary share of 40k.
A statement signed by the Company Secretary/Legal Director, Nigerian Breweries Plc, Uaboi Agbebaku revealed that the company remains committed to its strategy to deliver improved growth as it continues to monitor the business environment and remain dynamic in its response to challenges confronting the business as well as that of the economy, particularly in the face of COVID-19 pandemic.
Agbebaku explained that the company would continue to deploy cost-efficient measures to keep the balance sheet strong and healthy while ensuring that the health, safety and welfare of its employees, customers and partners are protected.
P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement and evaluation agency, celebrates its sixth year of effective operation with qualitative offerings for its numerous clients, as it rebrands with a new business logo, website, and office to deepen penetration.
The leading company has in the past six years engendered the needed growth for its clients, and the rebranding is part of efforts aimed at sustaining its leading position in the sector, having worked with over 47 brands and 17 Public Relations agencies in Africa’s largest economy.
The logo with new colours depicts the innovation and creativity of the brand, as also shown on its new website with the agency service rate, to enable brands and agencies to make faster decisions in budgeting.
As the only AMEC Member in Nigeria, P+ has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring, the biggest media monitoring agency in the East African region, covering more than five countries.
Speaking on the company’s new development, the Chief Insights Officer, Philip Odiakose, said P+ is strongly positioned to effectively deliver on its offerings, with state-of-the-art structure, process and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.
“Our Measurement and Evaluation report is in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customized reports, and also based on the AMEC Standard in accordance with the Barcelona Principle 3.0. We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analyzing media exposure,” Odiakose affirmed.
He said the new office would serve as a hub in the country and the West Africa sub-region, where the company will provide media monitoring, measurement, evaluation, and performance audit services for brands, media agencies, government agencies and NGOs.
Also as part of its efficient services, the measurement and evaluation company introduced “Get-Reports,” a novel product that allows the purchase of PR performance audit reports in key sectors.
The “Get-Reports” product spans across different industries which includes the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR Performance Audit Report, and Top Online Streaming Services PR Performance Audit Report.
The Deposit Money Banks are recovering debts owed by chronic debtors from their accounts in other banks to curb the growth of non-performing loans in the industry, findings have revealed.
Figures obtained from the Central Bank of Nigeria and the National Bureau of Statistics showed that the NPLs in the banks recorded a slight decline from N1.2tn at the end of second quarter of 2020 to N1.1tn at the end of July 2021.
This is despite an increase in the gross loans in the industry in the period.
The CBN said the measures it introduced such as the Global Standing Instruction to reduce banking sector risks was helping to reduce the NPLs in the sector.
According to the CBN, the GSI, which commenced on August 1, 2020, allows banks to recover the outstanding principal and interest upon default from any account maintained by the debtor across all financial institutions in Nigeria.
It said the slight improvement reflected the strengthening of risk management practices, the GSI policy and regulatory forbearance that had allowed banks to restructure credits impacted by the COVID-19 pandemic.
Figures obtained from the NBS on banking sector for Q3 2020 showed that while the gross loans in the lending industry stood at N18.9tn, the total non-performing loans stood at N1.2tn.
The latest figures from the CBN showed that while the gross loans rose to N22.2tn, the NPLs fell slightly to N1.1tn.
The CBN said in the latest Monetary Policy Committee report that it would not raise the lending rates in the sector.
“On loosening, the committee felt that this would lower retail interest rates and improve the ability of obligors to repay their obligations, with a complementary reduction in NPLs,” it said.
CBN added that for the banking industry, “Recent data also show that stability has been maintained and a smooth functioning of financial intermediation ensured.
“CBN staff report indicates that the banking sector’s non-performing loan ratio has fallen from 6.3 per cent in February to 6.0 per cent in March and further to 5.9 per cent in April.”
The MPC noted that the capital adequacy ratio and the liquidity ratio both remained above the prudential limits at 15.2 and 41.7 per cent, respectively at the end of July 2021.
The committee also welcomed the improvement in the NPL ratio at 5.4 per cent in July 2021, compared with 5.7 per cent in June.
The committee urged the banks to sustain current efforts to bring the NPLs below the 5.0 per cent prudential benchmark.
Experts in the business of brands and marketing communications in Africa gathered recently to chart a new course for businesses targeting female consumers, on how best to reach and engage them in this challenging times.
They also proffered solutions on how the female gender can maintain a work-life integration in their quest to smash the glass ceiling that seem to prevent them from reaching their peak in their different fields.
These were the key talking points at the annual Women in Marketing & Communications Conference/ Awards (WIMCA) held last Wednesday at the MUSON Centre, Onikan, Lagos.
The theme for this year’s conference, “Women in Leadership: Building a strong Professional PIE (Performance, Image, and Exposure)” was crafted in line with this year’s theme of the International Women Day (IWD): “Women in leadership: Achieving an equal future in a COVID-19 world”.
The event which is in its fifth edition, is powered every year by Brand Communicator, a leading Brands and marketing publication in Nigeria. In his welcome address, the convener of WIMCA and publisher of Brand Communicator, Joshua Ajayi stressed that, “’women have been acknowledged as some of the most effective leaders during the pandemic, even when they remain woefully under-represented at all levels of decision-making worldwide.”
He added that Forum Research has revealed the efficacy of the ‘role model effect’ which is helping to close the gender gap. It is with thisgoal of expansion that platform will soon become pan-African.
His words: “Indeed, we are planning to expand this platform beyond a yearly one to a pan-African platform that will create a sustainable community that members can interact daily. Details on this plan would be released soon.”
L-R: Bukola Shobowale, Business Director, Insight Publicis; Iquo Ukoh, Managing Director, Entod Marketing; Dawn Rowlands, CEO of Dentsu, Sub-Sahara Africa; Joshua Ajayi, Convener, WIMCA and Publisher, Brand Communicator; Ayodele Otujinrin, Head of Marketing, West Africa, Godrej; Ilyas Kazeem, Group Marketing Director, Eat ‘N’ Go Africa; and Charity Ilevbare, Category Lead (Life Care), Seven Up at the Women In Marketing and Communications Conference/Awards (WIMCA) held recently
In her presentation, the keynote speaker, CEO of Dentsu, Sub-Sahara Africa, Dawn Rowlands spoke on “Engaging Female Consumers in Challenging Times” . She stated that the COVID-19 pandemic and other challenges have forced many businesses to evolve and look for better ways to connect with their consumers.
She explained that because of the pandemic, many women work from home, combining multiple roles from work and taking care of their family. She called on brands that understand this reality to look for suitable means to engage women creatively at this time.. She equally urged brands to allocate a reasonble chunk of their budget to gender balancing and women empowerment.
She added that women will be the greatest activists for change, and brands need to be on the lookout for ways to deliberately engage them.
The panelists who spoke in the session attested to the power of storytelling in engaging women and also revealed how their brands have keyed into trends to further arrest the attention of women.
L-R: Adebola Williams, GM Marketing, UAC FOODS; Adebola Williams, Group CEO, Red| For Africa; Tokunboh George Taylor, Managing Director, Hills+Knowlton Strategies; Joshua Ajayi, Convener, WIMCA and Publisher, Brand Communicator; Steve Babaeko, CEO, X3M Ideas; Funmilayo Falola, Head, Marketing Communications & Investor Relations, Wema Bank Plc; and Victor Afolabi, GCEO, GDM Group at the Women In Marketing and Communications Conference/Awards (WIMCA) held recently
The panelists are Ayodele Otujinrin, Head of Marketing, West Africa, Godrej; Iquo Ukoh, Managing Director, Entod Marketing; Ilyas Kazeem, Group Marketing Director, Eat ‘N’ Go Africa; and Charity Ilevbare, Category Lead (Life Care), Seven-Up Bottling Company and Bukola Shobowale, Business Director, Insight Publicis.
In the second segment , Victor Afolabi, GCEO, GDM Group who spoke on the sub-theme “Maximising work-life integration in the new norm and creating a personal brand beyond smashing the glass ceiling” said the world is faced with a ‘double disruption scenario, with automation and COVID-19, according to the World Economic Forum.
He explained that the barriers for work-life integration are lack of management support, the flexibility stigma, the presentism culture among others. To achieve work-life integration he advised that organisations should “prioritise, co-create, and compartmentalise personal time and delegate”
He added that “To progress beyond the glass ceiling in the workplace and into senior management positions, you must be intentional about who you are, what you do, and who you do it for. You must have extreme value in yourself that is, having a brand that elicits demand.”
Other speakers who equally shared insight during the session are Steve Babaeko, CEO, X3M Ideas; Adebola Williams, GM Marketing, UAC FOODS; Mr. Adebola Williams, Group CEO, Red For Africa; Funmilayo Falola, Head, Marketing Communications & Investor Relations, Wema Bank; and Tokunboh George Taylor, Managing Director, Hills+Knowlton Strategies.
In line with its culture of recognizing and rewarding deserving brands and female professionals in the IMC industry who have distinguished themselves in exemplary leadership, professionalism and contribution to the sector, WIMCA also recognised some outstanding ladies in the industry.
Olubunmi Oke, CEO of LadyBird Limited who was a former President of the Advertisers Association of Nigeria (AAAN) and Pioneer Managing Director of 141 Worldwide (now NITRO 121) was given the Lifetime Achievement Award for her many contributions to the IMC industry. Similarly, consummate marketing communications professional, Folake Ani-Mumuney, Chairman, Board of Directors of FBN Insurance also received the WIMCA Lifetime Achievement Award. The amiable Folake who also leads the marketing and communications function of FBN Holdings globally was also awarded for her contributions to the IMC sector over the years.
Nneka Onyeali-Ikpe, MD/CEO of Fidelity Bank also bagged an award for the CEO of the year at WIMCA. Access Bank’s sustainability Amazon, Omobolanle Victor-Laniyan who is Head of Sustainability for the Bank and Chima Afe, Group Head, Retail Marketing and Analytics for Access Bank were also recognized and awarded for their contributions in their various spaces.
Other individual awardees include Caroline Oghuma, Executive Head, MultiChoice Nigeria; Ayodele Otunjinrin, Head of Marketing, Godrej West Africa; Bridget Oyefeso, Head Marketing and Comms., Stanbic Bank; Cherry Eromosele, Group Chief Marketing & Communications Officer, Interswitch; Sade Morgan, Corporate Affairs Director, NBC and Tolulope Adedeji, Marketing Director, Ab ‘In’ Bev, among others.
Aside individuals, deserving brands and organisations also had different recognitions as far marketing to, and impacting women to leadership is concerned. These brands and organisations include Access Bank, Mediafuse Dentsu International, Darling Hair, Knorr, FirstBank, LAPO Microfinance Bank, Molped, Mamador, Morning Fresh and Sunlight detergent.
One of Nigeria’s leading creative advertising agencies, Noah’s Ark Communications Limited, has once again proven its mettle as arguably one of the best creative agencies in subregion by emerging the only West African agency to win an award at the recently concluded Loeries Creative Week 2021; the most coveted award event across Africa and the Middle-East.
The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communications industry, winning a Loerie is the highest accolade for creativity and innovation across our region; and is definitely not regarded as an easy feat.
Noah’s Ark Communications was awarded a Bronze in the Print category for a campaign called ‘The StopCut Project’ for Hacey, an NGO. An audacious campaign, considering its objective of tackling the age-old cultural practice, by creating awareness about the existence and harm of Female Genital Mutilation (FGM) and by extension, trying to enlighten the enablers, perpetrators, and sympathisers of the act about its consequences; both from the perspective of the mental and health effects for the victims as well as from the legal consequences for the enablers and perpetrators.
The print series likened the FGM culture to the act of rape, showcasing the similarities of both acts in robbing victims of their innocence. The 4 print ads called out the enablers and perpetrators who typically tend to be relatives or close family friends and as a result tend to believe their act is being done for the good of the girl child. This view is primarily due to cultural beliefs that have been held over generations that these close relations are reluctant to see ended in their time, thus ensuring that the act persists.
Visually, the prints tried to capture the barbaric nature of the FGM act showing the perpetrators pinning the girl child down and performing the act under the guise of knowing what’s best for her, albeit robbing her of her innocence; similar to being raped.
According to the Loeries CEO, Preetesh Sewraj, “the brand communications industry, across Africa and the Middle East, faced strong headwinds over the past year, but the finalists are a testament to the power of creativity to prevail against the strongest challenges,” as he recognised the finalists of the Loeries awards for their hard work.
The Loeries Creative Week 2021, which commenced in Cape Town on Wednesday, 20 October, had hundreds of creative minds from across Africa and the Middle East converging to enjoy a programme of Loeries Creative Hour Live masterclasses and the Loeries Cinematic Experience; with various agencies across the region entering their works for the chance of winning awards.
Speaking on the award, the Chief Executive Officer/CCO of Noah’s Ark Communications, Mr. Lanre Adisa, commended the resilient spirit of the team for bringing home one of the most prestigious creative awards in Africa and the Middle-East.
Adisa added that the Agency will not rest in its quest to continue to put the Nigerian creative industry on the global map by continuing to create great creative ideas that not only give the brands in the Agency’s portfolio an invaluable edge over their competitors, but also elicit conversations and effectively pass the communication messages to their target audience.
The attention of all automakers, dealers and fans of sensational new vehicles is focused on the forthcoming SEMA, the biggest aftermarket show in the world holding November 2-5, 2021 at the Las Vegas Convention Center, United States.
Ahead of the event, Toyota has revealed the new BZ4X, a RAV4-sized electric crossover, which is the first of seven vehicles that will be added to Toyota’s BZ sub-brand for electric vehicles by 2025.
The new vehicle was revealed on Friday is a small crossover similar in size to the top-selling RAV4, and it is due in the showrooms around mid-2022 as a 2023 model.
According to Motor Authority, the crossover was previewed in April by the BZ4X concept and carries that name into production. A Subaru twin to be called the Solterra, is also coming.
The BZ4X rides on a newly developed platform, dubbed e-TNGA. It’s the first dedicated-EV platform for Toyota, and expected to come in multiple models from Toyota (and Lexus) in the coming years.
Toyota says it plans to have 15 zero-emission vehicles in its lineup by 2025, of which seven would be from the BZ sub-brand.
The BZ4X unveiled is the version for the Japanese market but similar specifications for the version are expected in the US and possibly other markets.
There’s a single battery with a capacity of 71.4 kilowatt-hours and buyers can choose from a front-wheel-drive powertrain with 201hp or an all-wheel-drive setup with 214hp.
A top speed wasn’t mentioned but 0-62 mph acceleration takes 8.4 seconds with FWD and 7.7 seconds with AWD.
In both cases, Motor Authority note that it will be close to 300 miles based on the WLTP test cycle used overseas. This figure will likely be lower when measured using the tougher EPA cycle.
Charging at up to 150 kilowatts is said to be possible, which will enable an 80 per cent charge in 30 minutes. A roof-mounted solar panel will also be available in some markets.
Toyota says it focuses on delivering reliable performance throughout the life of the vehicle. For example, the BZ4X’s range should remain consistent even in cold winters, and the battery should also retain about 90 per cent of its capacity after 10 years (based on a usage rate of 15,000 miles per year).
The interior is a modern place, featuring minimalist styling and a large central screen for infotainment. A smaller screen serves as the instrument gauge, with Toyota doing away with the traditional gauge hood to give a clearer view as well as give the cabin an open and airy feeling.
Toyota says most markets will have a traditional steering wheel; the Chinese market will feature a yoke-style steering wheel (shown below). Thanks to steer-by-wire technology, where the traditional mechanical connection between the steering wheel and tyres are replaced by electric systems, lock-to-lock with the yoke wheel is set at around 150 degrees, meaning just one hand is required for tight turns.
Toyota says this feature will be added to more models in the future, including those sold outside of China.
The federal government has again extended the deadline for phone users to link their lines with their National Identity Numbers (NIN).
The deadline was to elapse on Sunday October 31, but the government has moved it to end of the year.
This was disclosed in a statement jointly signed by the spokespersons of the Nigerian Communications Commission (NCC), Ikechukwu Adinde, and the National Identity Management Commission (NIMC), Kayode Adegoke.
It is the eighth time the government would shift the deadline for the registration since it mandated compulsory registration and linkage in December 2020.
“The decision to extend the deadline was made further to appeals by the Mobile Network Operators and other industry stakeholders, soliciting for a further extension to ensure better compliance with government’s directive and to avoid widening the digital divide,” the statement said.
“The extension would also provide the enabling environment for the registration of Nigerians in remote areas, diaspora, schools, hospitals, worship centres, as well as foreigners, diplomatic missions, those in other areas that were hitherto unreachable, and increase enrolments in countries with a significant number of Nigerians.”
It said the review of the progress of the exercise indicated that over 66 million unique National Identity Numbers (NIN) had been issued- an indication of progress achieved in the ongoing NIN-SIM linkage.
“However, a significant part of the populace is yet to be registered into the National Identity Database (NIDB), which may be due to some challenges which the Federal Government has looked into and has made efforts to alleviate, hence the need to extend the deadline,” it said.
It said as of October 30, there were over 9,500 enrolment systems and over 8,000 NIN enrolment centres within and outside the country- this has significantly eased the NIN enrolment process and subsequent linkage of NIN to SIM.
“The Federal Government will ensure that all innocent, law abiding citizens and residents will not lose access to their phone lines as long as they obtain and link their NIN. Government will also continue to provide an enabling environment for investors in the telecommunications sector,” the statement said.
“The unique 66 million NIN enrolments, with an average of 3 to 4 SIMs linked to the NIN, is a testament to the commitment and dedication of the Federal Government, through the Nigerian Communications Commission (NCC) and the National Identity Management Commission (NIMC), to ensure the success of the project.
“With the creation of additional NIN enrolment centres within and outside the country, and many more coming up, the remaining citizens and legal residents living in the country and the diaspora should be able to obtain their NINs and link them with their SIMs before the end of the year.”
Former editor of Brand Communicator, Adetunji Faleye has floated Brand Impact (www.brandimpact.com.ng), an online publication.
Brandimpact.com.ng is a platform reporting and analysing news about brands making impacts and disrupting the marketing landscape.
With an array of seasoned journalists and analysts, Brand Impact offers incisive news reporting, up-to-date analyses to keep readers abreast of current trends in the industry.
Adetunji is a seasoned journalist who brings to bear 15 years of professional journalism to Brand Impact.
He started his journalism career with Financial Standards Newspaper in 2007 as a proofreader and rose to become sports reporter for the newspaper before joining BillboardWorld Magazine in 2010. He was also News Editor at News Direct Newspaper. His foray into journalism took him to Marketing Edge in 2013 as an assistant editor. When he left Marketing Edge, he worked briefly with Reference Newspaper before the publication was rested.)
Faleye’s career in reporting brands and marketing began with BillboardWorld magazine and Marketing Edge. He moved to Brand Communicator where he blossomed and served meritoriously as the editor of the magazine from October 2015 to March 2021, spanning a period of 5 years and 6 months.
While he was the Editor of Brand Communicator, he contributed his level best to make sure that the magazine became Nigeria’s multiple award-winning, foremost and most consistent marketing, brands and CSR publication.
Among other achievements the magazine recorded while he was the editor are: first runner-up in 2017 and 2018 at the prestigious Sustainability, Enterprise and Responsibility Awards (SERAs). Best Company in CSR Reporting for 2020 at the SERAs.
The platform was also named PR magazine of the year 2017, 2018 and 2019 by the Nigerian Institute of Public Relations (NIPR), Lagos Chapter.
Also, Brand Communicator became a partner to the biggest creative advertising shows on the continent, Loeries Africa Middle East, awards that he covered in 2018 in Durban, South Africa.
Facebook has changed its corporate name to Meta as part of a major rebrand.
The company said it would better “encompass” what it does, as it broadens its reach beyond social media into areas like virtual reality (VR).
The change does not apply to its individual platforms, such as Facebook, Instagram and Whatsapp, only the parent company that owns them.
The move follows a series of negative stories about Facebook, based on documents leaked by an ex-employee.
Frances Haugen has accused the company of putting “profits over safety”.
In 2015, Google restructured its company calling its parent firm Alphabet, however, the name has not caught on.
‘Reflects who we are’
Facebook boss Mark Zuckerberg announced the new name as he unveiled plans to build a “metaverse” – an online world where people can game, work and communicate in a virtual environment, often using VR headsets.
He said the existing brand could not “possibly represent everything that we’re doing today, let alone in the future”, and needed to change.
What is a metaverse?
“Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we’re building towards,” he told a virtual conference.
“We’re now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms.
“And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build.”
The company also unveiled a new sign at its headquarters in Menlo Park, California, on Thursday, replacing its thumbs-up “Like” logo with a blue infinity shape.
Mr Zuckerberg said the new name reflects that over time, users will not need to use Facebook to use the company’s other services.
The word “meta” comes from the Greek word meaning “beyond”.
People in a metaverse
To an outsider, a metaverse may look like a version of VR, but some people believe it could be the future of the internet.
Instead of being on a computer, people in a metaverse might use a headset to enter a virtual world connecting all sorts of digital environments.
It is hoped the virtual world could be used for practically anything from work, play and concerts, to socialising with friends and family.
Facebook said it intends to start trading it shares under the new stock ticker MVRS from 1 December.
My World of Bags, in partnership with the Mastercard Foundation has announced the launch of Kafawa, a training initiative designed to bridge the skills gap in the leather and non-leather manufacturing industry.
My World of Bags, the parent company of FemiHandbags, one of Africa’s leading luxury accessory brands, is partnering with the Mastercard Foundation’s Young Africa Works upskill hundreds of Nigerian youths and connect them to work opportunities in the creative sector.
Kafawa, which means ‘establishment’ in Hausa, will kick-off its pilot edition in Oyo state, and will launch a series of intensive courses in hard and soft skills. The goal is to empower and establish a highly skilled generation of youth to enhance the quality of workmanship in Nigeria – and Africa’s leather and non-leather industries.
In a statement by the Program Director and Founder of My World of Bags/FemiHandbags, Mrs. Femi Olayebi, she said, “There is a breadth of potential in the leather and non-leather manufacturing industries in Nigeria, and yet, there is a lack of skilled hands to bring that potential to life. This partnership with the Mastercard Foundation is the perfect opportunity to achieve this, by not only equipping young Nigerians with the necessary skill sets to grow and expand the sector, but also to enhance their own economic outcomes. We are honoured to be driving this change, and we are committed to creating access for as many young people at the bottom-of-the-pyramid as possible. We truly believe that there is dignity in working your way to the top, no matter how low you start, and we hope to begin to change mindsets and create a chain reaction.”
Speaking at the Opening Ceremony, Chioma Nwagboso, Program Lead, MSME Finance at the Mastercard Foundation said, “The Mastercard Foundation is excited at the potential for Kafawa to create a new generation of young people with a changed mindset and new- found belief that production, tailoring and manufacturing can provide dignified and fulfilling work opportunities.”
L-R: Oluwayemi Olukanni, Course Design Lead, Kafawa; Nkem Okocha, Founder, Mamamoni; Mrs. Femi Olayebi, CEO, My World of Bags Ltd; Sinmi Olayebi, Project Lead, Kafawa at the launch of My World of Bags Kafawa training program recently
Over the past five years, My World of Bags has been an active advocate for skill-building, through its annual training program for leather designers, in partnership with the Nigerian Export Promotion Council (NEPC); and for expanding access and creating a platform for visibility, through its annual Lagos Leather Fair. This partnership with the Mastercard Foundation enables the company to further expand its reach, intensify and broaden the training curricula and offer placement opportunities within the leather and non-leather manufacturing industry.
The first cohort of trainees, selected based on their passion, availability, and readiness to strive for better, have officially been on-boarded into the Kafawa Training Program and are very eager to begin a journey that will involve intensive training over a period of 3-4 months. Application for the next cohort will be open in March 2022.
