Brands and Marketing Archives — Page 9 of 14 — Business Bells

Category: Brands and Marketing

  • APRA President Calls for PR Recognition as the World Celebrates PR Day

    APRA President Calls for PR Recognition as the World Celebrates PR Day

    The African Public Relations Association, APRA President, Mr Yomi Badejo-Okusanya, popularly known as YBO, has called on stakeholders in the world to recognize the importance and value of PR in every organisation, business and nation at large.

     

    The president made this call as part of  celebrations for the first ever ‘World PR Day’ held on July 16, 2021, charging practitioners to push forward the agenda of PR in their daily dealings. ‘PR needs PR’ he said.

     

    Whilst the World PR Day was inspired by a need to present a unified global agenda to make the world understand and better utilize PR,  YBO calls on organisations,  leaders, nations, policy and decision makers to never overlook the value that PR brings to the table. He further stressed that even though the profession is gaining grounds, many do not understand its core value, scope and functions. For instance, PR is different from Journalism but both work together to achieve great results.

    African Public Relations Association President, Mr Yomi Badejo-Okusanya
    African Public Relations Association, APRA President, Mr Yomi Badejo-Okusanya

    “Many still bear in mind that PR is only about press releases and organizing events whilst those with an understanding of the weight PR professionals pull as a result of their expertise have yielded great results for themselves” he said.

     

    The APRA President also added that the decision to set aside a day for PR and a unified global agenda is indeed a welcome development stressing that, for the past 33 years, African Public Relations Association has been able to gather PR Practitioners in Africa and recently across the globe under one roof to push forward the agenda of PR,  the profession itself and discuss issues, trends and solutions to PR needs.

     

    “I am delighted because this day speaks to the fact that our effort is yielding results in ways that will take the profession to the level where it belongs and better utilized by organisations, businesses, nations, brands, individuals, decision and policy makers”. Truth is, everybody needs PR. It is part of our daily lives and PR is about telling a compelling story! This call for unity on a day such as this will bring about great opportunities and collaborations that will be beneficial to our profession in the long run.

     

    Following the rise of digital communications, PR itself and professionals must adapt and incorporate the trends that come with it for the desired recognition across the globe.

     

  • Airtel Reaffirms Commitment To Building Communities As ‘Touching Lives Season 6’ Kicks Off

    Airtel Reaffirms Commitment To Building Communities As ‘Touching Lives Season 6’ Kicks Off

    Leading telecommunications services provider, Airtel Nigeria, has reaffirmed its commitment to empowering and uplifting vulnerable people, building communities and creating value for all its stakeholders as it announces the commencement of the sixth edition of its flagship CSR intervention, ‘Airtel Touching Lives 6’

     

    Speaking in Lagos on Wednesday, 14th July, during a media launch of ‘Airtel Touching Lives 6’, Chief Executive Officer and Managing Director, Airtel Nigeria, Segun Ogunsanya, said a strong sense of purpose is driving Airtel Nigeria’s relentless focus on sustainable initiatives that can positively impact the various communities where it operates in.

     

    According to Ogunsanya, purpose is powerful as it does not just define an individual or an entity, but drives its every action and decision.

     

    “In 2001, Airtel procured its operating license in Nigeria and in 2021 it has renewed the same operating license for another 10-year-period. While it is possible to procure and renew an operating license, you can only earn a social license.

     

    “A social license is the love, loyalty, friendship and affection you get from the communities where you operate as well as from your different stakeholders. While Airtel has renewed its operating license to provide telecommunications services, it is committed to its purpose of empowering and uplifting people and making a positive and lasting impact in the lives of its stakeholders, thereby earning its social license.

     

    “To realize this vision, the Airtel Touching Lives initiative was created to offer relief and hope to the underprivileged and downtrodden and also inspire the strong and the wealthy to support the vulnerable and the poor.”

    Airtel
    L-R; Oluranti Owoborode, Senior Business Manager; Chioma Okolie, Lead, Corporate Social Responsibility (CRS); Emeka Oparah, Vice President, Corporate Communications & Corporate Social Responsibility; Erhumu Bayagbon, Head, Public Relations and Olusina Adegoke, Regional Operations Director, Lagos Region all of Airtel Nigeria at the Airtel Touching Lives Season 6 Media Launch in Lagos on Wednesday, July 14, 2021.

    The Airtel CEO also noted that Airtel Touching Lives 6 will continue to focus on the overall philosophy of the programme while taking cognizance of key events such as the global pandemic that has made life difficult for many people.

     

    “In the last 16 months, our lives have dramatically changed with Covid-19 and its many variants and waves. In our approach for Season 6, we will pay attention to Covid-19 but we will also focus on education and other areas and we will not deviate from seeking out indigent and medically challenged persons who desperately need help,” he said.

     

    Ogunsanya urged the public to be part of the initiative by nominating projects, persons and communities that require support.

     

    According to him, “the nomination process is simple. Once you nominate an individual or cause, our team will review and assess the situation and determine if a follow-up visit will be required. The public can nominate individuals or projects in their communities by dialling 367 or by sending an SMS to the Shortcode, 367. Also mail can be sent to touchinglives@ng.airtel.com ”. 

    L-R; Oluranti Owoborode, Senior Business Manager; Chioma Okolie, Lead, Corporate Social Responsibility (CRS); Emeka Oparah, Vice President, Corporate Communications & Corporate Social Responsibility; Erhumu Bayagbon, Head, Public Relations and Olusina Adegoke, Regional Operations Director, Lagos Region all of Airtel Nigeria at the Airtel Touching Lives Season 6 Media Launch in Lagos on Wednesday, July 14, 2021.

    Currently in its 6th Season, Airtel Touching Lives is Airtel Nigeria’s flagship corporate philanthropy initiative aimed at providing succor to the underprivileged, hard to reach, vulnerable and disadvantaged in the society.

     

    Airtel Touching Lives takes the format of a reality television show, allowing the public to nominate causes, communities and underprivileged persons/people with special needs. Airtel thereafter evaluates and selects the causes to support and the activities are filmed and broadcasted on terrestrial and satellite television stations with the aim of inspiring other corporate organizations as well as well-meaning individuals to join in supporting the weak across society.

     

    Airtel Touching Lives is about real people, real stories and the real effort of a corporate organization to uplift the needy and underprivileged, emancipating thousands from the shackles of poverty, despair and hopelessness.

     

    Through the programme, Airtel has refurbished an ICT centre for a large community, built modern water borehole systems for large communities, refurbished cancer centers, refurbished a Library for Blind people, rehabilitated an IDP Camp clinic facility, set up small scale trade for underprivileged persons, paid medical bills of underprivileged children and women and flown many persons abroad for treatment, among others.

     

  • EXMAN Two-Day Brand Experience Summit Begins Tomorrow

    EXMAN Two-Day Brand Experience Summit Begins Tomorrow

     

    All arrangements have been concluded for the successful hosting of the much-anticipated Experiential Marketers Association of Nigeria (EXMAN) Brand Experience Summit billed to hold this week, on the 14th and 15th July 2021.

     

    The two-day Brand Experience Summit will feature two plenaries and 40 sessions across five different parallel streams each day covering Brands/Campaigns/Ideas, Marketing Technology/Data, Agency/Insights/Measurement, Shopper/Trade Marketing and Academy.

     

     According to the organisers, the topics under each stream have been carefully curated to cover the wide gamut of business practice, consumer engagement, evidence-based marketing, creativity, and business growth.

     

    The hybrid event which will hold virtually and at Providence By Mantis in Ikeja, Lagos, boasts seasoned speakers across industries.

     

     The summit will have Tosin Runsewe, CEO at Afya Care/Non-Executive Chairman, Evercare Hospital Lekki; Biola Alabi, Founder, Biola Alabi Media; Cosmos Maduka, Chairman Coscharis Group and Stella Fubara, Director International Operations – Dubai Dept of Tourism Commerce & Marketing, as plenary speakers.

     

     Mr. Cosmas Maduka will kick off the first day by talking about how to grow business from small to big business while Stella Fubara-Obinwa will be speaking about building brand experience for destination brands.

     

    On day two, the plenaries will be taken by Biola Alabi who will be talking about building brands with cultural relevance while Tosin Runsewe will speak about preparing your business for the big stage.

     

    Among the powerful lineup of speakers also expected at the summit are Adenike Adebola, Marketing and Innovations Director, Guinness Nigeria; Amaechi Okobi, Group Head, Corporate Communications – Access Bank; Emmanuel Agu, Group Marketing Director, JOTNA Nigeria Limited, Dr Rotimi Olaniyan Founder, Experiential NG; Tolulope Medebem, CEO Aster Integrated Marketing Ltd.; Mr. Kehinde Salami, MD, Ideas House and Himanshu Verma CEO Ipsos Nigeria and West Africa.

    President of EXMAN, Mr. Tade Adekunle
    President of EXMAN, Mr. Tade Adekunle

    Others are Atunyota ‘Alibaba’ Akpobome, the famous ‘Alibaba’ Comedian; Oluwaseyi Adeoye, CEO Pierrine Consulting; Kayode Olagesin, CEO Towncriers; Steve Babaeko, President AAAN; Femi Adelusi, President MIPAN, GMD BrandEye; Dr Lekan Fadolapo, Registrar/CEO APCON; Ayona Trimnell Coordinator, W initiative, Access Bank; Tinuke Bosun-Okusaga, Management Consultant; Victor Gbenga Afolabi, Group CEO, GDM Group and Emeka Oparah, VP Corporate Communications and CSR, Airtel, among others.

     

    According to the President of EXMAN, Mr. Tade Adekunle, the Brand Experience Summit is set to provide a platform for robust discussions about business growth, innovation, and brand experience in Nigeria. These discussions will be the focus over the two days of the Summit.

     

    Mrs. Sola Antwi, the Communications Lead for the Brand Experience Summit explained that the summit will be delivered in a hybrid format. According to her, attendees can register for the summit by going to the EXMAN website, www.exman.com.ng.

     

  • AAAN Takes 48th AGM/Congress To Ibadan

    AAAN Takes 48th AGM/Congress To Ibadan

     

    The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to hold its 48th Annual General Meeting/Congress.

     

    The President of the Association, Mr Steve Babaeko announced this during a press conference held at the AAAN secretariat in Lagos.

     

    The Association’s AGM is always a major event in the nation’s marketing communications calendar as it always attracts overwhelming local and foreign coverage.

     

    With the theme “Boom, Gloom and Doom! Where do we sit?”, the AGM/Congress is scheduled to hold at the Golden Tulip Hotel, Ibadan, Oyo State on Friday 23rd and Saturday 24th July, 2021.

     

    Mr. Seyi Makinde, the Executive Governor of Oyo State, will be among prominent dignitaries at the 48th Annual General Meeting/Congress of the Association of Advertising Agencies of Nigeria.

     

    The Governor is expected to declare open the AGM while the Minister of Information, Alhaji Lai Mohammed will also be in attendance as the Special Guest of Honour.

    L-R: Chairman of the Events Planning Committee, Mr. Doyin Adewumi, Director, AAAN, Mrs Kemi Famusoro, AAAN President, Mr. Steve Babaeko and AAAN Vice President, Mr. Jenkins Alumona during the Press Conference held at the AAAN Secretariat in Lagos recently. Photo: Adejuwon Osunnuyi

    According to Babaeko, the association’s AGM is a platform to actively engage in intellectual and critical discourse on the challenges facing the business and practice of Advertising in Nigeria and advocate unconventional solutions in rebuilding and rebranding the industry.

     

    Speaking on the AGM, the Chairman of the Events Planning Committee, Mr. Doyin Adewumi stated that this year’s conference would different as many interesting activities have been lined up. 

     

    He noted that the  association has come to a decision to invite leading experts in their fields to lead the discourse on the theme.

     

    According to Adewumi, the impact of the discourse will be beneficial to delegates and members of the Association.

    L-R: Vice Chairman, Events Planning Committee, Mr. Taiwo Agboola, Chairman of the Events Planning Committee, Mr. Doyin Adewumi, Director, AAAN, Mrs Kemi Famusoro, AAAN President, Mr. Steve Babaeko, AAAN Vice President, Mr. Jenkins Alumona, Publicity Secretary, AAAN, Mrs.Tope Jemerigbe during the Press Conference held at the AAAN Secretariat in Lagos recently. Photo: Adejuwon Osunnuyi

    To emphasize the importance of the AGM, the Association has invited Mr. Abubakar Suleiman (MD, Sterling Bank Plc), Mitchell Elegbe (MD/CEO, Interswitch) and Mr. Iyinoluwa Aboyeji (Founder, Future Africa) as speakers. The panelists include, Mrs. Cherry Eromosele, Group Chief Marketing & Corporate Communications Officer, Interswitch, Mrs. Bukola Akingbade, CEO, Image and Time, Mr. Lanre Adisa, CEO, Noah’s Ark, Mr. Tunde Dosekun, Managing Director, DDB Lagos, Miss Nnenna Onyewuchi, Co-Founder/Director of Strategy, Yellow Brick Road, Mr. Dipo Adesida, Chief Operating Officer of Verdant Zeal Group.

     

    Adewumi added that in recognition of meritorious service, some senior members will be honoured and given special recognition awards.

     

    Also, according to him, young practitioners who have shown exceptional leadership will also be recognised at the AGM/Congress.

     

    This year’s AGM, he emphasized, promises to be engaging, memorable and will clearly impact positively on the delegates and the industry at large.

     

    Adewumi said; “We are not just going there to sit and discuss among ourselves. We are going to the city of Ibadan and make sure that Ibadan notices us.

     

    “The first thing you will notice is that we are already patronizing the Federal Government because we are going to transport our members to Ibadan by train. I am excited that we are going to enjoy all the facilities that the government has put in place.”.  

     

    Speaking further, he said the AGM is also going to witness career talk with students of the University of Ibadan being in attendance.

     

    However, the highpoint of the event was the introduction of the  AAAN new Director, Mrs Kemi Famusoro to members of the press by the AAAN President, Steve Babaeko. 

     

    Famusoro is the first woman to occupy the seat of the AAAN Director.

     

  • Jumia’s Track Record Helps Grow our Business- Nano Strix CEO

    Jumia’s Track Record Helps Grow our Business- Nano Strix CEO

    In recent years, the activities of e-commerce companies have opened up growth opportunities for individuals and businesses, as corporations and SMEs partner with ecommerce brands to increase their sales and further expand the frontiers of online sales and services in the country.

     

    One of the SMEs leveraging these e-commerce opportunities is Nano Strix, a 3PL logistics company based in Abuja. The company entered a partnership with Jumia in 2015 to provide third party logistics services, thus becoming the first logistics hub for Jumia in Northern Nigeria.

     

    This was at the onset of e-commerce in the country, with a lot of reservations and skepticism about feasibility of the services. “When we first started with Jumia in 2015, we were the first pilot hub in Northern Nigeria. We started this in ecommerce infancy in Nigeria. When we first started, the package volume was low and it had to do with slow user adoption of ecommerce. People didn’t necessarily trust puting their debit cards online. people didn’t necessarily trust that what they placed an order for would come.

     

    Over time, Jumia has built a name for itself where we now see a more positive trajectory in the industry. People are now more trusting of the services Jumia offers, putting their credit cards or debit cards online ordering items without the fear of being stuck with something they don’t like or expect,” explained Nano Strix CEO, Mohammed Maikudi. 

     

    For Nano Strix, it has been a journey of knowledge acquisition and growth with Jumia. According to Maikudi, partnering with the ecommerce firm has helped grow the business, created job opportunities, provided capacity building and technical support which has gone a long way in bringing the  staff into the digital age.

     

    “Our package volumes have started to increase over time, allowing us to employ more staff, provide more benefits to our staff and actually bring in our staff into the fold. For example, our volume has increased to a point now where we allow staff to bring into our own 3PL fleet, so everyone benefits from it,” He said.

     

    Jumia’s logistics network occupies an important space in the logistics ecosystem in Nigeria. Jumia’s investment in the logistics sector has boosted hundreds of independent logistics companies by incorporating them into the Jumia logistics network. The impact of this on SMEs has been immense. To further extend its impact on SMEs, the company opened its logistics network to businesses outside its marketplace. During the pilot conducted in 2020, Jumia shipped almost half a million packages on behalf of more than 270 clients.

     

  • LG Electronics Offers Smart HVAC Solution

    LG Electronics Offers Smart HVAC Solution

     

    …focuses on African Market 

     

    Companies that provide heating, ventilation and air conditioning (HVAC) solutions know it’s crucial to offer products that meet the climate control needs of the respective audiences.

     

    LG Electronics has its Multi V system available in the African markets and representatives say it’s ideal for the region, especially considering that some areas get temperatures upwards of 120 degrees Fahrenheit.

     

    LG designs its Multi V unit to address the needs of commercial clients, such as apartment building managers or people who oversee office complexes. 

     

    Customizable Coolness for Each Room

    The Multi V is a variable refrigerant flow (VRF) system, which means it uses refrigerant for both heating and cooling purposes. A VRF system has an outdoor condenser unit, then an indoor unit in each room requiring climate control. Manipulating the flow of refrigerant solution through the evaporator coils of the indoor units keeps each room at the desired temperature while using less energy than traditional systems that circulate chilled air or water through ducts in a building. VRF systems still rely on air or water for cooling, but the changeable flow of the refrigerant results in energy-saving benefits. More specifically, they are 20-30% more efficient than conventional HVAC systems.

     

     Standout Qualities of the System

    Besides Multi V being a VRF system offering the benefits above, LG engineered specific perks that make these HVAC systems superior to others available to buy. The LG Multi V family of products includes numerous units, and the brand calls attention to the high-tech inverters. They provide maximum efficiency at both full and partial loads.

     

    Additionally, LG discusses the Multi V as a “total HVAC solution.” Many of the notable qualities of the system relate to its sensor technology. For example, there is a dual sensing control that detects both the temperature and humidity in the environment and adjusts accordingly. And, the data from the temperature and humidity sensors relates to a smart load control feature that manages the cooling load for increased energy efficiency based on the conditions.

     

    There is also a Comfort Cooling setting. Once an operator activates it, the system transitions into a “mild cooling” mode without stopping to switch to the lower setting.

     

     Suitable for the Smart Energy Trend

    As mentioned earlier, some of the countries within the African and Middle Eastern markets set energy efficiency targets to meet within approximately the next decade. LG believes its Multi V technology will be instrumental in helping those nations reach their goals, particularly because it uses smart technology. Smart HVAC systems collectively represent one of the top trends in the HVAC industry at large. Residential and corporate customers alike appreciate them since the intelligent aspects of such a setup offer benefits such as repair notifications that let users know when it’s time to make service calls. Some units even schedule those appointments automatically. Also, sensors, like the ones LG incorporates into its units, enable self-regulation of HVAC units. They trigger the equipment regarding when and where to operate in a building.

     

     Compatible With a Smart Energy Interface

    Customers using a Multi V HVAC system can take advantage of a complimentary intelligent system called Building Energy Control, or BECON. There are reportedly several sites in the Middle Eastern and African regions using BECON for smart energy management. BECON is a cloud-based, Internet of Things (IoT) platform.

     

    Its energy scan feature takes data from all the respective sensors and gives detailed energy usage statuses related to a building’s zones, floors or other parameters. It can also provide a future operation guide that instructs users on how to save energy while continuing to consider the comfort of the occupants.

     

    BECON has diagnostic capabilities too. It looks at past and present data to spot abnormal patterns within it. The technology can also use that information to solve problems associated with equipment in a facility.

     

    When BECON users want to see the impacts of various changes they could make to an HVAC system’s settings, BECON offers simulations that take things such as weather information, past usage and customer preferences about comfort versus efficiency into account.

     

     Comfort and Conservation Combined

    LG seems committed to offering its customers solutions that keep them comfortable in extreme temperatures without wasting energy. The Multi V is an excellent example of a system that incorporates several smart features that align with modern energy needs. This system and others similar to it will likely continue to gain momentum, especially with a renewed focus on climate change mitigation and energy efficiency in many parts of the world.

     

    Inside VRF HVAC Systems

    At the heart of any building is its HVAC system—that essential collection of compressors, coils, fans, and controls that has such a hand to play in energy costs, air quality, and occupant comfort. LG Air Conditioning Technologies understands this, and when it comes to perfecting all three, it’s hard to beat their LG MULTI VTM VRF series.

     

    VRF—or Variable Refrigerant Flow—systems differ from traditional HVAC solutions in a few key ways. Most importantly, their fans and compressors run on inverter motors attached to computerized control systems, meaning their speed can be precisely controlled. In essence, rather than merely flipping on and off like a typical AC unit, the inverter technology enables VRF systems to respond in real-time to changing conditions in a space and adapt accordingly.

     

     “Imagine a time when you reached for your thermostat to shut off a blast of frigid air only to find the room too warm five minutes later.”

     

    VRFs can even use heat recovered from one room to warm another, an ability that makes for particularly energy-efficient operations in hospitality settings and multi-family housing. A VRF system is up to the task when it comes to pricing, VRF systems may initially appear more expensive, but when life-cycle energy savings and total building expenditures are taken into account, they quickly prove themselves to be the more affordable option. Take, for example, the construction costs incurred by a chilled water system, which requires heavy structural steel and concrete in order to support, or the ductwork utilized by a simple rooftop system, which can take up two to three feet of space between each floor of a building. By contrast, a typical refrigerant line used by a VRF is a mere two to three inches in diameter, allowing for significantly greater architectural flexibility. With the superior performance, comfort, and energy savings VRFs offer, General Manager of the Air Solution Division, LG Electronics West African Operation, Mr. Jung June Yoon says they’re a bit like the Ferraris of the HVAC world—streamlined, powerful, and flawlessly engineered.

  • NITDA DG Commends Jumia for Creating Thousands of Jobs in 9 Years

    NITDA DG Commends Jumia for Creating Thousands of Jobs in 9 Years

     

    It has been nine years of e-commerce service in Nigeria and Africa in general, with Jumia being the foremost player in the industry.

     

    In his congratulatory message to Jumia in commemoration of her 9th anniversary, Director General of National Information Technology Development Agency (NITDA), Kashifu Abdullahi, commended the company for creating jobs for thousands of Nigerians through its operations in the digital economy ecosystem.

     

    Abdullahi stated that Jumia has had an impressive nine years of e-commerce journey which has seen it expand to several African countries, creating employment opportunities and becoming a good reference for innovative startups on the continent.

     

    He said: “For me honestly, it’s an impressive journey. Jumia started as a startup and in very little time you expanded your operations to many African countries and became the first unicorn company in Africa and you are still expanding.

     

    “These are the kind of startups we are encouraging to try and be an innovation driven enterprise. You look at the global market and huge capital investment and job creation. And also you are innovative and creating a lot of jobs in the ecosystem. Aside from the logistics, I think you have an ecosystem you are working on. So those are the kinds of innovation we encourage our startups with; innovation that creates jobs, wealth and prosperity for all. So I wish you more successful years ahead and congratulations for your 9th anniversary.”

     

    Adbullahi also touched on the impact of e-commerce on everyday life and its crucial space in the digital economy.

     

     “The most profound impact for me is how it makes life more convenient and less disturbing. Before covid, a lot of people didn’t like using online services. When covid came, we were disrupted and the only way to keep going was these online services. E-commerce is critical to any online services or digital economy because when you consume a service, you need to make a payment and you can only do that through e-commerce,” he said.

     

    In its nine years of operation, Jumia has also connected over 11,000 SMEs and brands to millions of consumers in Nigeria, boosted hundreds of independent logistics companies by incorporating them into the Jumia logistics network, and empowered many women-owned businesses through various empowerment initiatives.

  • How LG Refrigerators Deliver Smarter Culinary Life and More Hygienic Food Management

    How LG Refrigerators Deliver Smarter Culinary Life and More Hygienic Food Management

     

    Few will likely name the unassuming refrigerator as the item in the home that has transformed family life. But refrigerator innovation over the past 60 years has transformed this appliance from a lowly kitchen box to become highly functional, ergonomic and environmentally-friendly product that it is today.

     

    With the technological advancements in today’s refrigerators, consumers have come to hold these products to a higher standard. And to meet the expectations of today’s demanding consumers, appliance makers are focusing more than ever on enhancing convenience by improving usability and accessibility.

     

     Appliances are evolving to suit consumer needs as they appear, and the most innovative manufacturers are the ones that are able to predict user trends and meet their demands before they arise. Time and time again, LG Electronics has established a reputation as a company that is unafraid to push the boundaries of innovation and challenge convention. Its dedication to consistently work to bring convenience-enhancing features to consumers has resulted in a number of breakout products including the Home Bar and the InstaView Door-in-Door™ with Inverter Linear Compressor to boost overall energy efficiency and performance.

     

     LG Electronics is helping consumers realize their dream kitchens with the InstaView™ Door-in-Door™ refrigerator with UVnano and NeoChef Microwave. Adding to an already comprehensive list of features, these new kitchen appliance models demonstrate LG’s commitment to giving consumers more choice and helping them to live their best hygienic, culinary lives. LG’s newest kitchen innovation uses the power of light to improve health and hygiene.

     

     LG manufactures LG`s own compressor based on durability and high technology. Now we present 10-year warranty not only Inverter Linear compressor but also Inverter, Recipro compressor with our reliable technology. Compressor of the product is made by LG and we manufacture compressors in LG’s own facility. It`s hard to find the brand which manufactures compressors by themselves though.

     

     LG InstaView Door-in-Door refrigerator with UVnano utilizes ultraviolet LED light technology to remove up to 99.99 percent of bacteria and viruses. Featuring LINEAR Cooling™ and Door Cooling+™, the InstaView creates optimal conditions for fresher food. LINEAR Cooling minimizes temperature fluctuations which is the primary culprit of food spoilage and for more precise control, while Door Cooling+ evenly cools the entire refrigerator by distributing powerful airflow from strategically placed vents.

     

    The unique “Smart Inverter” technology at the heart of LG NeoChef microwave takes the guesswork out of microwaving by delivering precise power for consistent cooking, reheating and defrosting. Unlike ordinary microwaves that alternate blasts of full power or no power until the timer goes off, LG NeoChef uses precise, variable power control between 300 to 1,200 watts to evenly cook or defrost food – helping to eliminate dreaded cold centers and overcooked edges. Plus, its humidity-sensing technology determines when food is cooked and automatically turns off the microwave to help prevent the over- or under-cooking of meals.

     

     According to the General Manager, Home Appliances Division, LG Electronics West African Operations, Mr. Brian Kang said; LG’s iconic InstaView Door-in-Door technology helps to minimize cold air loss and extend food freshness, the LG InstaView panel illuminates the interior of the refrigerator with just two quick knocks on the transparent glass so users can see inside without opening the door, while Door-in-Door technology helps organize everyday favorites for quick and easy access to often-used items without having to open the entire refrigerator.

     

     The NeoChef™ microwave is equipped with an easy and intuitive UI for enhanced user-convenience. The glossy front panel combined with a refined matte exterior highlights the minimalistic design which allows the NeoChef to seamlessly blend in with the décor of any kitchen. Moreover, LG’s Smart Inverter technology reduces cooking time while making it easier for home chefs to create tastier, healthier dishes.

     

     The technology’s linear power control ensures that food can be reheated or defrosted more evenly, also contributing to lower cooking times. The Smart Inverter also allows for creative uses, such as yogurt making, melting chocolate or butter and dough proofing. The Anti-Bacterial EasyClean™ Coating inside NeoChef eliminates 99.99 percent2 of harmful bacteria with just three wipes; he said.

     

    “For many families, the kitchen is one of the busiest rooms in the house, and a place where they often find their hands tied. Now consumers have even more convenience in their homes, all just by using the Wi-Fi-enabled features directly on the refrigerator, connecting on their mobile phone via LG ThinQ App. If the kitchen’s the heart of the home, LG smart refrigerators with ThinQ® are the hub of the family!

     

    They help keep your kitchen, and your life, running more smoothly so you can manage it all—while keeping your cool. Our refrigerators are powered with LG’s intuitively smart ThinQ® technology, which means it goes beyond just being a fridge, to helping you manage your entire kitchen, home and life. Everything about the mobile app is easy to understand and use. Just a few clicks help personalize the app to your preferences and needs. It incorporates artificial intelligence so it can learn your habits and then adapt to suit those. The technology also monitors the energy consumption of your LG appliances to help adjust for the most efficient use

     

    While LG Refrigerators and Neo-Chef Microwaves qualifies for the ENERGY STAR rating, In the long run, you’ll be able to get a significant return for this investment in terms of savings on your energy bill. Plus, it feels good knowing you are helping the environment by lowering your energy consumption.

     

    NeoChef Microwave Oven has Inverter Technology that has enhanced it for better, faster, more efficient cooking performance while saving time and conserving energy at the same time.

  • APCON Inducts 73 Newly Registered Members, Hunts for New Framework for Minimum Standard for Advertising Practitioners

    APCON Inducts 73 Newly Registered Members, Hunts for New Framework for Minimum Standard for Advertising Practitioners

     

    ….graduates 172

     

    The Advertising Practitioners Council of Nigeria (APCON) has inducted 73 new members into the professional advertising practice while conducting the graduation ceremony for 172 students from its professional diploma in advertising programme.

     

    The ceremony which held at the Radisson Blu hotel, Ikeja, Lagos State on 21st June, 2021 was graced by the presence of distinguished personalities, and industry players in the sectors. These include, APCON Registrar/Chief Executive, DR. Olalekan Fadolapo; Vice Chairman/Group Chief Executive Officer, Troyka Holdings Limited, MR. Jimi Awosika; Deputy Director, Registration, Career Matters and Corporate License Directorate, APCON, Mr Joe- Eugene Onuorah; and President, Media Independent Association of Nigeria (MIPAN), Femi Adelusi amongst others.

     

    In his special remarks, APCON Registrar, Dr. Olalekan Fadolapo while addressing the graduands encouraged them to work assiduously to improve themselves and support the efforts of the approved governing council consciously, and in full knowledge that as a stakeholder, their contributions and support are valuable to the growth of the profession.

     

    His words: “I heartily congratulate the graduates and candidates for induction, as well as the associate registered practitioners who will be upgraded to full membership having satisfactorily fulfilled the requirements in accordance with the provisions of the Advertising Practitioners (Registration Etc.) Act, CAP A7, Laws of Federation of Nigerian 2004.”

     

    He further stated: “It is also important to note that APCON recognizes the importance of continuous training and constant engagement with young professionals in our industry. We encourage you to consider our training programmes a priority for your personal development and to participate in them regularly.”

     

    The guest speaker, Mr. Jimi Awosika commenting on the induction ceremony explained that periodic admission of professional practitioners is the mechanism on which the sustainability or decline of institutions hinge, “much like birth to families keep the human race going”.

     

    The Registrar extended his apologies to the old graduands whose graduation ceremonies have not been conducted.

     

     “The Council sincerely regrets the delay in holding the graduation ceremony earlier for some of the graduates here today. The transitory absence of a Governing Council led to those circumstances which elicited the intervention of the Honorable Minister of Information and Culture, Alhaji Lai Mohammed to ensure your successful passage into our noble profession. That is why we are putting together all the graduands of the time past, to the most recent people that have graduated from our programme,” he said.

     

    APCON maintains a strong focus on its vision of promoting responsible and ethical advertising practice, acts as the conscience of society in matters of commercial communications and as a watchdog for consumers. It also manages the needs and interests of stakeholders in Nigeria’s advertising industry.

     

    To enroll for the APCON Professional Diploma in Advertising programme, candidates must possess a Degree or Higher National Diploma in any discipline.

     

    A candidate whose degree or HND is in advertising, mass communications, marketing or graphics arts will be exempted from courses they have passed on the presentation of original and valid academic transcripts from the awarding institution.

     

    Successful completion of this programme qualifies the candidate for the APCON Professional Diploma in Advertising, required for registration as an associate member of the advertising profession.

     

    Meanwhile, the advertising regulatory body has announced that it has re-jigged its efforts across a broad spectrum of the council’s influence to bring about operational framework efficiencies across the different sectoral groups.

     

    According to Registrar/CEO, the council has set up a committee made up of all sectoral groups in the industry to produce a suitable framework to define a minimum standard expected in any relationship by the parties playing the industry’s field of business.

     

    “The Standard of Practice Committee has since began work and the outcome of the exercise is expected to be adopted and given the operational force of law. With this, we hope to curb the incessant debt claims and counterclaims between advertisers, agencies, and media houses while making our model the subject of emulation globally,” he further disclosed.

     

    Referring to multiple approaches being deployed, Dr. Fadolapo disclosed, “recent activities which will potentially propel the industry to achieve better positioning and improved value delivery profitable to registered advertising practitioners, as well as advancement in the public interest, has taken place”.

     

    He also alluded to APCON’s participation in the Public Hearing on the Bill to repeal and re-enact an enabling Act for the Council.

     

     “Since the promulgation of Decree No. 55 of 1988 (over three decades) which establish the Council, this is the first major legislative action aimed to improve APCON’s mandates, functions, and powers over advertising and marketing communications in Nigeria”, he said.

     

    Similarly, APCON has also set up a Code Review Committee for the purpose of reviewing the 5th edition of the Nigerian Code of Advertising Practice, Sales Promotion, and other Rights and Restriction on Practice. The review, apart from bringing the Code up to date, will also upgrade it to be at par with what is obtainable in other countries, in line with international best practices.

  • Running Jumia Pickup Station Gives Me Constant Turnover – Shop Owner

    Running Jumia Pickup Station Gives Me Constant Turnover – Shop Owner

     

    A Jumia partner and CEO of Brand Shop Prints, Fortune Arinze, has lauded the impact of Jumia pickup station on his business, stating that it helps maintain cash inflow during his printing business downtime.

     

    Arinze runs an ICT firm in Abuja, that provides printing, branding, social media management, and IT management services. According to the print shop owner, partnership with Jumia has offered his business some level of expansion. His shop and office space doubled as a pickup station, while his company also has bikes that deliver food on the Jumia platform.

     

    Commenting on the benefits of the Jumia partnership, Arinze explained that “as an entrepreneur, the major aim is to make more revenue and that’s what having a pickup station in our office space does for me. The advantage we get from this pickup station is constant turnover which is what every business needs because with our kind of business, it’s not everyday that we receive new jobs or contracts from clients, but the Jumia pickup station is a steady source of income. People pick up items every day and everyday we deliver food also. Jumia pays for each item picked up from the station.

     

    So at the end of the month, something must come in from Jumia. So that’s an added advantage for me. Another benefit is that it also generates a bit of publicity for us because customers walk in and we have our goods and services displayed to them.”

     

    Arinze said he got to know how good it is to work with Jumia when he worked with one of the fleets in Abuja as a fresh graduate. “I was the logistics manager for them. When I started my own outfit, I knew how lucrative it was to work with Jumia. So I reached out to them. That was how our partnership started,” he said.

     

    On the benefits of the pickup station to residents of the area, Arinze stated that ” it gives customers the ability to have their Jumia items close to them. There are a lot of offices around the area. So instead of you going to pick up items far away, you just come to us because we are around the neighborhood.”

     

    The partnership with Jumia has widened the scope of his employees, as he currently has eight staff, ranging from admin to delivery agents who deliver the food.