Brands and Marketing Archives — Page 8 of 14 — Business Bells

Category: Brands and Marketing

Peexoo Strikes Global Partnership Deal with Canon To Expand Opportunities For African photographers

By Adejuwon Osunnuyi

In its bid to provide more job opportunities for young African photographers, and content creators, Peexoo Technologies, a tech-based photography platform has signed a partnership deal with big equipment producer, Canon.

The partnership was announced at an event held at The Bulb House in Lagos.

Speaking in his welcome address, Tosin Osunkoya, Co-founder, Peexoo Technologies said the partnership is aimed at helping photographers improve their work.

The partnership, according to him, brings together powerhouses in still and motion photography across Africa whereby an e-commerce platform is created to enable photographers to buy Canon products at discounted rates, one of the benefits of the partnership.

Through the partnership, members of the Peexoo community will have access to Canon’s technologies, enjoy free masterclasses, and also purchase equipment seamlessly.

Peexoo is a photography start-up leveraging artificial intelligence technology to support photographers and help upscale their businesses by connecting them to clients. It also serves as a platform for them to archive their work and display them for potential clients.

Already two years in operation, Peexoo has around 1,800 photographers registered. The platform intends to create ‘Peexoo Stock’ to help photographers sell their stock images.

Osunkoya said while a lot of negative things have been said about Africa in the past, Africans must start telling their own as stories, as such stories have been found out to be completely false.

From left: Taiwo Adediran, Sales Lead, Canon Channel Account Manager; Wande Adams, Co-founder/Head of Strategy, Peexoo; Kelechi Nwadike, Founder/Head of Products, Peexo; and Omotayo Omodia, Country Manager, Canon Nigeria at the event announcing the partnership in Lagos

“African stories have been said wrongly. For instance, we have been told that Africa is evil, it is a jungle. But that’s not true.

“We need to change the narratives. The only way we can do that is for us to tell our stories by ourselves. Nobody is going to help you tell your own story better. You have to do it yourself. That’s exactly what we are doing at Peexoo.

“We need to start creating content in this country. It is in the like of content creation that we have film makers, stories tellers, social media influencers being relevant because they have contents to share.”

“Here at Peexoo, we’re reimagining the creative arts, from how image-makers find jobs to how they edit pictures, create portfolio’s and grow their client base. The work we do is shaping the future of image-making and this global partnership with Canon is the catalyst in bringing the rest of the world into the picture.

“Canon has been a long-standing supporter of film and photography education groups. Their corporate philosophy, kiyose meaning “working and living together for the common good” is evident in their approach towards creatives in Africa,” he said.

Steve Nwadike, a co-founder, who spoke at an event announcing the partnership in Lagos said; “We are partnering with a banks for loans so that photographers can buy equipment and pay on instalments.

“Peexoo will bring to the table, resources that would expand the photography community in the country.

“Peexoo is not just a platform to showcase imagery, but a platform for expanding your businesses.

“Our dream is to see a developed visual sector in Nigeria, one that is internationally recognised and its visual content is converted into key economic benefits for its creators and the society at large.”

With the introduction of digital photography, the photography business in Nigeria has become one of the most lucrative businesses today because digitalized pictures and videos are now the order of the day.

The digital photography global market outlook report put the value of the global digital photography market at $79.12 billion in 2017 and is expected to reach $149.98 billion by 2026 growing at a compound annual growth rate (CAGR) of 7.4 percent during the forecast period.

While there is scant data on the size of the sector in Nigeria, there are thousands of photographers in Lagos alone, and around 20, 000 events take place in the city.

Some of the key factors influencing the market growth include increasing demand for smartphone penetration and rising interest in photography.

Wande Adams, CEO of The Bulb Africa, who also doubles as a co-founder at Peexoo, said disrupting the photography space with technology cannot be done without recognizing the work that Canon has done in the past.

He said the partnership is to be able to create more opportunities for the photographers on their platform.

According to Adams, being able to join forces with Canon and leveraging the amount of its experience will enable them to run masterclasses for African photographers to learn from the past experiences of other photographers.

“What this partnership does is that it will bring international facilitators to train in our master class. It also opens the door for photographers in our community to be able to access opportunities globally,” he said.

Adams added that Canon is a multinational and the partnership will give validity to Peexoo because it encourages photographers to see a platform that is being recognized by a brand as big as Canon.

Omotayo Omodia, Canon’s country manager, described the partnership as exciting and explained that they chose Peexoo because what they are doing resonates with their corporate belief and goals.

For her, Peexoo creating a platform where photographers can not only drop their content but also make money by meeting potential clients

“I think it’s amazing and for us at Canon, we look forward to helping people tell their stories, skill development, empowerment, and we look forward to more people knowing that Canon is a brand that is there to empower them.”

Highlighting the major benefit of the partnership to image-makers, Omodia noted; “a lot of them are already finding their way (independently) but we would like to play a role to take them from where they are today and give them access to a lot of openings from job developments to platforms where they can showcase their work”

“We have a responsibility to our customers and towards the communities which goes beyond just business,”

“This aligns perfectly with the services we offer image-makers here at Peexoo and buttresses the importance of this partnership in providing solutions to the economic vices facing the continent.

23 August 2021
Partnering With Jumia Has Helped Grow My Business – Fairy Trips CEO

Feeding off the growing online shopping trend offered by e-commerce, logistics services are now an integral part of everyday life in major cities across Nigeria. Delivery vans and bikes hit the roads, picking orders, delivering items, keeping businesses running and customers happy at different locations of the country.

But these activities fastly becoming a daily routine were scarce and far a few years ago. Investment in logistics was not this lucrative especially for startups. The logistics boom of today was a result of logistics network investment by major industry players like Jumia, which opened up the market for startups entrepreneurs in the industry.

As recalled by Segun Babs, Founder of Fairytrips Limited, turnover at his logistics hub in the early years left him doubting his decision to venture into the sector. “We started as a ticketing company; we were supposed to be a flight company till we moved into logistics. As of 2018, was the investment worth it? Absolutely no. We started and we had roughly about 400 packages being delivered in a month.

And time after time, I will question my decision to start a business like this. I remember vividly at a time, I could barely pay salaries. I had to ask my wife to join in the business to just manage things. But I kept on believing that one day this was going to pay off,” he said.

Today, the investment by Babs has paid off. The partnership with Jumia, as one of the platform’s delivery hubs has led to growth and expansion of the business. Benefiting from Jumia’s sales reach and brand campaigns, Babs’ company has also provided more employment opportunities directly and indirectly. “In 2018, I decided to give Jumia a try by opening a hub with Jumia. Has it paid off? Definitely yes. As of July this year, we did 14,000 packages. This was coming from a period of 40 packages that went even down to 14 packages.

“As regards staff strength, we’ve moved from two guys in 2018 to ten staff. There are times we have to bring in our 3PL partners to support during tier one events where we have to bring in five more guys to be able to push out items on time and deliver on time. We started with one hub in one corner. Today we have two hubs; one in Lagos and another in Ibadan. I have moved from one bike to ten bikes and we have two vans. As of last week, we moved to order more vans from America to support this expansion.”

The story of Fairytrips Limited is one of many other enterprises benefiting from the reach of e-commerce players like Jumia and Konga in all the regions of the country.

In 2020, Jumia further deepened its impact in the industry by opening up its logistics network to third party businesses. The latest report by Jumia showed that the move is experiencing very strong momentum with a record 1.3 million packages delivered in the second quarter of 2021 compared to half a million packages in the full year 2020, on behalf of over 300 clients.

21 August 2021
Stakeholders Commend Nigerian Breweries on Plastic Recycling Project

Stakeholders drawn from the Nigerian environmental sector including its allied agencies have commended Nigerian Breweries Plc – Nigeria’s foremost brewing company for its commitment to ensuring and promoting a sustainable environment in Nigeria through its numerous initiatives.

These opinions were expressed by all the stakeholders at the launch of NB Recycles Project held at the company’s head office in Iganmu, Lagos on Thursday, August 12, 2021.

Under this initiative, various collection points will be set up in all 9 brewery locations of Nigerian Breweries across the country (as well as the respective host communities) to encourage staff and members of the public to embrace the habit of recycling by returning all plastic bottles, aluminium cans, paper, cartons, nylon, and glass in exchange for monetary rewards.

In Lagos, the company set up a collection point at its headquarters for staff, and also donated four recycling bins to the Ijora community in Lagos to promote community-led plastic recycling and combat plastic pollution in the area. The NB Recycles project is being executed in partnership with Wecyclers, a foremost waste recycler in Nigeria who will manage the collection, sorting, and recycling of all the plastic wastes brought in by employees and community members.

In his keynote address, the Chief Executive Officer of Nigerian Breweries Plc, Hans Essaadi said the project restates the company’s commitment towards environmental sustainability, especially in the areas of Plastic recovery and Recycling.

Praising the company for its contribution towards plastic recovery and recycling in Nigeria, the Lagos State Commissioner for Environment and Water Resources who was represented by Assistant Director, Lagos State Ministry of Environment and Water Resources, Babajide Adeoye appealed for more resources to be committed to keeping the environment safe.

“In tackling this menace of plastic waste, there is need for a concerted effort between the government and industrial companies such as Nigerian Breweries. A recently concluded research shows that only 8% of plastic is recycled while the remaining 92% ends up in the environment, which is why initiative such as this is very important”, he said.

In her remarks, Chief Scientist Officer, National Environmental Standards and Regulations Enforcement Agency (NESREA), Ezenwannyi Udechukwu said the initiative deserves commendation as it helps to bring into focus the need to collectively tackle the threats posed by plastic waste while partnering with communities to do so. “We appreciate what you have done for the Ijora community, we also want you to extend this gesture to other places where your consumers are”, she added.

Speaking on behalf of the host community, the representative of His Royal Majesty, The Ojora of Ijora and Iganmu Kingdom, Prince Kunle Aromire expressed profound appreciation to the management of the company for their concern and commitment towards improving the welfare of the environment.

“On behalf of Kabiyesi, I want to appreciate Nigerian Breweries Plc for their support. We want to thank you for the job you are doing. We thank you for taking care of the welfare of our environment. Your presence in this community is not for business alone but you also care for the environment such that we now have a good environment to live in” Aromire added.

20 August 2021
Gala Gets HALAL Standards Certification for Quality Compliance

UAC Foods Limited, makers of Gala, has received HALAL certification, an internationally recognised standard which guarantees that products are safe for consumption by both domestic and foreign consumers.

This has made Gala first and only sausage roll in Nigeria to receive endorsement from the HALAL Certification Authority on its compliance with global practices on food safety.

The certification was presented to the management of UAC Foods Limited on July 15, 2021, after an extensive evaluation and audit of the manufacturing process for the company’s flagship brand, Gala Classic Sausage Roll, and the exciting new variant – Gala Spicy, further enriching the Nigerian snacking experience on the go.

Abdulazeez Ajala, Lead Auditor, Halal Certification Authority, stated that “All consumers within Nigeria, can be assured they are consuming a Halal compliant product that is safe and beneficial to their health”. He further emphasised the authority’s endorsement of UAC Foods Limited for its adequate compliance with all standard practices while also encouraging continuity.

The process of certification comprised an assessment of the company’s beef vendors across the federation, including a review of the process of preparation and packaging of the beef for the sausage rolls, as well as an audit of material documentation.

L-R: Members of the UAC Foods Team – Dayo Adeeko, General Manager, Human Resources; Adebola Williams, General Manager, Marketing; Hadiza Oyeleye, General Manager, Supply Chain; and Sam Amoforitse, General Manager, Manufacturing; as Dr Oladele Ajayi, MD/CEO, UAC Foods LTD receives the Halal Certification from Abdulazeez Ajala, Lead Auditor, Halal Certification Authority in Nigeria

While commenting on the receipt of the certification, UAC Quality Assurance Manager, Adaku Umeizu said “UAC Foods Limited is very delighted to have received this certification after an extensive evaluation by the Halal Certification Authority of Nigeria. As the first sausage roll manufacturer in Nigeria to receive this endorsement, it is evident our commitment to quality is non-negotiable and second-to-none. I am certain that our consumers will be more confident in our brandsasthey enjoy the tasty experience of our Gala variants – Gala Spicy and Gala Classic”.

Gala beef sausage roll remains a leader in the sausage roll category in Nigeria and is trusted by millions of Nigerians to provide the fuel required to keep going through the day, at great value for money.

Currently, offered in the Standard and Cocktail ranges, Gala continues to win the hearts of all, irrespective of income or age.

The sausage roll is packed with nutritional wheat and beef to enrich its fans’ nutritional experiences.

19 August 2021
Beer Sectoral Group Announces Appointment of Baker Magunda as Chairman

The Beer Sectoral Group (BSG), a section of the Manufacturers Association of Nigeria (MAN), has announced the appointment of Baker Magunda as Chairman of the Group with effect from 1st August 2021.

Magunda replaces former BSG Chairman, Jordi Borrut Bel who has moved on from his position as Managing Director and Chief Executive Officer, Nigerian Breweries Plc, to take up new responsibilities within the Heineken Group.

The BSG is a trade association comprising beer manufacturers in Nigeria who are members of the Manufactures Association of Nigeria. Its membership includes Nigerian Breweries Plc, Guinness Nigeria Plc and International Breweries PLC.

Baker Magunda is the current Managing Director and Chief Executive Officer of Guinness Nigeria Plc.

Prior to joining the Guinness Nigeria team, Baker was Managing Director of Diageo Ethiopia and the Indian Ocean Markets.

He gained his first degree in Economics at Makerere University in Uganda and Makerere University Business School. He also attended IESE and Strathmore Business Schools for postgraduate studies in Business and Leadership.

Baker Magunda

He started his career in Sales and Marketing at Coca-Cola Sabco in 1991.

He was made Head of Sales in 1996 before joining Diageo in 1999.

At Diageo, he served in several marketing roles before becoming Managing Director for Diageo’s businesses in Uganda, Kenya, Cameroon.

16 August 2021
Gov Abiodun Commends Eat ‘N’ Go For Broadening Corporate Vision with Launch of Warehouse and Commissary in Ogun

Ogun State Governor, Dapo Abiodun has commended the management of Eat and Go Limited, the leading QSR (Quick Service Restaurant) operator and lead franchisee for Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Yoghurt in Africa, for building its Chain Supply and Commissary in the state.

He noted that citing the project in the state which has now become an industrial power hub is a testament of the firm’s belief in his administration’s commitment in making Ogun state attain its prime status as a destination of choice for investors.

Abiodun made this known while commissioning the Eat ‘N’ Go Limited’s new warehouse and commissary facilities in Mowe and Magboro community respectively recently.

The governor, who was represented by the State’s Commissioner for Industry Trade and Investment, Mrs. Kikelomo Longe, said more prospective investors are welcomed on board to also come and enjoy the enabling business environment that the state has to offer.

“You will agree with me that Ogun state status has changed. We are now the frontline state with a conducive environment for businesses and investment to strive.

“Apart from the proximity to Lagos state, our position as the gateway to the huge sub Saharan Africa market, Ogun state can boast of having an investors’ friendly environment as the government continues to invest in improving the state of security and infrastructure,” the governor said.

As the company recently passed its goal of 150 stores across Africa, the decision to establish stronger roots in the continent is not surprising, and the Warehouse and Commissary are evidence that they are indeed here to stay.

L-R: Executive Director (Finance and Corporate Services Eat’N’Go), Mrs. Lanre Tunji-Sanusi; Representative of Ogun State Governor, Honourable Commissioner on Industry Trade and Investment, Mrs. Kikelomo Longe; Special Adviser to the Governor on Industry Trade and Investment, Chief Remi Ogunmefun; Head of Development and Project Eat’N’Go, Mr. Olusola Adeeko at the launch of the Eat’N’Go Warehouse and Commissary in Ogun State recently

They are also a testament to the organization’s mandate to provide Africans with quality food and snacks.

Also speaking at the event, Head of Development and Project of Eat’ N’ Go, Sola Adeeko said, “We believe in the need to establish structures that better enable us to serve our host communities. The warehouse and commissary would not only positively impact our ability to provide our customers with their favourite treats, but it would also most importantly provide jobs for the locals.”

Ogun State Commissioner on Industry Trade and Investment, Mrs. Kikelomo Longe and the Special Adviser to the Ogun State Governor on Industry Trade and Investment, Chief Remi Ogunmefun on inspection tour of the Eat’N’Go Warehouse and Commissary in Magboro, Ogun State

He also added, “The Warehouse and Commissary are avenues for the company to expand, not just in production scale, but our ability to excite customers through our tasty treats nationally”.

Eat ‘N’ Go has consistently shown that they prioritise the development of members of the communities in which they operate.

The scale of production that occurs in a warehouse and commissary would demand labour, and this means that indigenes of Mowe and Magboro can expect employment opportunities across the production chain as these facilities begin operation.

Furthermore, Eat ‘N’ Go Limited is an environment where excellence is rewarded, so growth and training are available at any level of employment.

As the leading QSR in Africa, the effect of the Warehouse and Commissary on the quality and speed of food production would better establish the organisation as the leader in the industry.

These facilities would also increase their production capacity, which would mean the organisation can create more menu items to excite customers.

Eat’N’Go is the nation’s leading franchisee of the Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt brands.

Renowned for being a master deliverer of extraordinary fast-food services, Eat’N’Go has established over 150 stores in Africa.

The company continues to expand its presence in key markets by fusing company goals with new strategic development goals.

Eat’N’Go is dedicated to bringing the best global food brands and concepts to Nigeria and Africa at large.

16 August 2021
Nominations Begin As Career Influencer Awards Rebrands Into Africa Influencer Awards
…Promises Better Recognition for Individuals and Businesses Across Africa.
- Announces August 1-31, 2021 As Nomination Period
By Adejuwon Osunnuyi

Following the astounding success recorded in its 2020 edition, foremost professional awards platform, Careers Influencer Awards has transitioned into a bigger platform to reach a wider audience across Africa.

With this transition came a new identity for the brand and a new name, Africa Influencer Awards.

The new direction will seek to expand the brand scope and accommodate other equally relevant aspects of the professional circle across Africa.

The Africa Influencers Awards is an annual initiative curated by the Pan African digital management magazine, The WorkBooth Magazine, to identify and celebrate African Professionals and Businesses that have made significant impact on their stakeholders.

Its maiden edition awarded 50 professionals across Africa including Olufemi Ibitoye, Wale Olajumoke, May Ogoibe, Toyin Adesola, Adeniyi-Adeleye Sandton and Yewande Jinadu.

Others awardees such as marketing expert, Fiyin Toyo, HR expert, Olufunke Amobi, Leke Oshiyemi and Modou Njie from The Gambia, were also part of the winners and were selected by an external panel as elite members of the Awards Platinum Club.

Unlike the previous edition that focused solely on people who have been influential to the career growth of their colleagues and subordinates, the 2021 edition will also recognize organisations, institutions and brands that have shown interest in their customers, staff and community.

The decision to go this route, according to the platform’s management team is in recognition of the fact that although the workplace plays a significant role in Africa’s development, there are areas that deserve to be spotlighted alongside to make for a balanced and well-rounded platform.

“For us at The Workbooth Magazine, we believe so much in constantly pushing the envelope and improving on our success. It is to this end we have seen the need to expand the scope of our awards platform. The previous edition saw a lot of people from different parts of Africa show keen interest for which we are grateful and we thought to rename the platform to reflect our new thinking and not just that, we have added a few more categories that seek to recognize the effort of establishments that are committed to customer experience and innovation.

“This way, we now have a robust platform that celebrates both individuals and businesses. We hope to call for nomination in the coming weeks and we are confident of the quality of entries we will receive”, Tunde Success-Osideko, Publisher of The Workbooth Magazine said.

Tunde Success-Osideko, Publisher of The Workbooth Magazine

The platform has since announced August 1-31, 2021 as the period for nomination and released the LINK for the public to vote in the existing categories as well as the newly introduced ones such as Mentor Award in recognition of the impact of mentoring on careers and growth, Line Manager Award, to showcase the impact of line management on business performance and employee engagement, Customer Centric Award, to shine the spotlight on businesses who are exceptional in how they treat their customers and Innovative Organisation Award to recognize organisations with innovative products and services as validated through the voice of the customers.
6 August 2021
Revisiting The Online Shopping, Food Ordering Culture of The Pandemic Era

By Victor George

The CoV-2 Virus, known as the Delta Variant, is rapidly sweeping across the globe. This new variant appears to spread faster, cause more severe disease and is more likely to result in hospitalization. First detected in India, it has now reached 132 countries and territories. “Delta is a warning: it’s a warning that the virus is evolving but it is also a call to action that we need to move now before more dangerous variants emerge,” the WHO’s emergencies director Michael Ryan told a press conference.

It was in the Wuhan city of China that first cases of the coronavirus were found in December 2019. It has spread across the globe since then. The latest outbreak in China was first found in Jiangsu in June, and officials blamed the highly transmissible Delta strain for it. Soon after the outbreak, local authorities ramped up nucleic acid screening tests in a bid to detect positive cases at the earliest possible stage. Curbs were also imposed on the movement of people in the region, with long-distance and tour bus routes halted. What is left of economic activities are highly regulated delivery services, majorly those based on food supply. E-commerce platforms and delivery agents who sustained essential services in the heights of global lockdown are back to the rescue. One won’t forget in a hurry how the services of the likes of Jumia led essential delivery services to thousands of homes in Nigeria at the time.

In Africa, 17 countries have reported the Delta variant. The variant is causing the worst wave of COVID seen thus far on the continent. As disclosed by the World Health Organization, the Delta variant has spiked Covid-19 deaths in Africa by 80% in one month. Ghana, South Africa, Democratic Republic of Congo and Zimbabwe are on the list of most hit on the continent. On Thursday 8th July, the Nigerian government said a case of the dangerous delta variant has been recorded in a traveller in the country. A statement issued by the Nigeria Centre for Disease Control (NCDC) noted that the development raises a grave concern. The country has so far recorded 32 cases of the variant in 5 states.

To keep the new variant in check, the Covid-19 Presidential Task Force has warned Nigerians to stick to the existing distancing and hygiene protocols. Failure to abide by these guidelines will result in rapid increase which might lead to another phase of restrictions, and ultimately a lockdown. The latter is what many Nigerians cannot afford right now, as several businesses are just about picking up again from the brunt of the past months.

One of the ways to preserve free movement and economic activities is to revisit some of the online shopping culture of the pandemic era. For those who have returned to their physical shopping culture, it is time to reenact that Covid-19 precaution mood. The likes of Jumia Food provide a wide range of options for groceries and beverages. Partnering with the notable fast food and local restaurants in the country, the Jumia platform offers food shopping options from safety.

To reduce the risk of infections, a report has it that many Ghanaians have switched to shopping for essential items online, on Jumia. The shopping platform also makes available essential items such as beverages, sanitary items, household items,home and kitchen supplies. In addition, the report said groceries are becoming the topmost category where many consumers shop on online platforms such as Jumia Food. The regular vegetables, fruits and other grocery items are now purchased online and delivered fresh ensuring the safety of Ghanaians all over the country.

In some parts of Australia where only about 14% of the population is vaccinated, the third-largest city of Brisbane and other parts of Queensland state are now in a snap COVID-19 lockdown as a cluster of the Delta variant churns up new cases. Residents are turning to online shopping and delivery services for daily essentials. The citizens of Ireland have also been asked to limit contact activities as much as they can, unless it becomes extremely necessary. Using ecommerce services has become a way out, especially for food and other essentials. Recently, China’s leading e-commerce platform for services, Meituan, has ramped up R&D and its implementation of unmanned delivery robots and drones for its food delivery service, due to the COVID-19 pandemic.

Furthermore, the variant is now responsible for more than 80% of infections in the United States, largely among unvaccinated people, already fueling new outbreaks in states such as Missouri, Nevada and Arkansas. Also, Ireland delayed plans to reopen indoor dining and Hong Kong restricted incoming flights from Britain, where Delta is widespread. Also in the wake of the fast spreading variant, Italy announced that it would begin requiring either proof of vaccination or a recent, negative test in order to dine indoors, visit museums or participate in other activities.

It is thus advisable on the home front that while we all go about our daily activities, contact limitation and social distancing can still be achieved. There are several offices with a tradition of ordering lunch for staff on the Jumia Food platform. Other companies can take a leaf from this. It saves work time and also helps keep staff safe while at work. Away from the workplace, individuals should also revisit the online shopping culture, especially for groceries and other home essentials. Avoiding crowded places remains key to limiting the spread of covid-19 and its more lethal Delta variant. E-commerce was crucial to limiting the spread of the virus in the heat of the first wave, and still remains a vital tool for all, as we strive to overcome a third wave led by the more deadly Delta variant.

6 August 2021
Jumia Offers Exciting Deals to Customers With Naija Shopping Festival Campaign

Nigeria’s leading e-tailer, Jumia, has launched a thrilling shopping experience to Nigerian customers with the Naija Shopping Festival campaign, running from the 12th of July to 29th of August.

The festival offers customers a unique opportunity of a good bargain on every product of their choice at the best market prices.

The campaign period (12th of July to 29th of August) is a window of opportunity for parents to leverage price discounts for holiday play items and back to school materials for their kids. It is also an ample opportunity for those working on their beach body for the holiday to get sports gear at the best prices.

Customers are expected to download the Jumia App to fully exploit the benefits of the shopping festival.

Head of Brands at Jumia Nigeria, Moyosore Oduwobi while commenting on offers available during the festival period said, Jumia marketplace offers simplicity and affordability to the Nigerian customers, and is offering them more on a wider range of products during the festival.

“Naija Shopping Festival is every shopper’s dream. Every product you can think of that you’ll need this season, it’s available on Jumia. It’s a good opportunity for customers to delve into the simplicity of the experience and the affordability we offer. It’s our identity to give customers unbeatable prices from the comfort of their homes, and this and more is what they will be getting during this festival,” Oduwobi said.

Some of the partners for the Festival include Pernod Ricard, Edifier, Adidas, Nivea, Xiaomi and Fanswedy.

The campaign offers customers amazing shopping experiences and benefits such as Daily Flash sales, free shipping on selected brands, N100 clearance sales, live giveaways and surprises packages for shoppers on the weekends.

30 July 2021
EXMAN Elects New Executives, Rewards Outstanding Agencies and Individuals

The Experiential Marketers Association of Nigeria (EXMAN) has elected a new executive that will oversee the activities of the association for the next two years at its Annual General Meeting (AGM) held recently in Lagos.

The association also had its annual Brand Experience Summit and honoured outstanding agencies and individuals with awards at the two -day event.

Veteran marketing professional and Managing Director of Connect Marketing Services, Tunji Adeyinka emerged as the new President of EXMAN.

He was elected unopposed alongside other four marketing professionals into the new executive at the Annual General Meeting (AGM) held recently.

Other members of the executive elected are Tolulope Medebem, Vice President (MD, Aster Integrated Marketing); Owolabi Mustapha, General Secretary (MD, Maxx Connection); Shola Antwi, Financial Secretary (Chief Operating Officer, DivergentMS) and Orunkoyi Adeniyi, Publicity Secretary (Project General, panache Communications).

The newly elected President takes over from Tade Adekunle, Chief Executive Officer of Keskese Limited, who has completed his two-year term.

The two-day Brand Experience Summit featured two plenaries and 40 sessions across five different parallel streams each day covering Brands/Campaigns/Ideas, Marketing Technology/Data, Agency/Insights/Measurement, Shopper/Trade Marketing, and Academy.

According to the organizers, the topics under each stream were carefully curated to cover the wide gamut of business practice, consumer engagement, evidence-based marketing, creativity, and business growth.

The hybrid event at Providence By Mantis in Ikeja, Lagos, had seasoned speakers across industries.

The summit had Cosmos Maduka, Chairman Coscharis Group, and Stella Fubara, Director International Operations – Dubai Dept of Tourism Commerce & Marketing, Tosin Runsewe, CEO at Afya Care/Non-Executive Chairman, Evercare Hospital Lekki; Biola Alabi, Founder, Biola Alabi Media as plenary speakers among other panellists.

According to the immediate past President of EXMAN, Mr. Tade Adekunle, the Brand Experience Summit provided a platform for robust discussions about business growth, innovation, and brand experience in Nigeria.

Speaking on how to grow businesses from small to big scale, Maduka leveraged strongly on his background and how he grew a two-hundred-naira business to a multibillion-naira enterprise within the last fifty years.

While emphasizing that every problem is actually an opportunity for business.

He enjoined participants at the conference to become solution providers as therein lies the opportunity to grow.

L-R: Biodun Oshinibosi, Immediate Past Vice President, EXMAN; Dr. Olalekan Fadolapo, APCON Registrar; Biodun Shobanjo, Chairman, Troyka Group; Funmi Onabolu, GMD, Cosse Ltd and Recipient of LifeTime Achievement Awards; and Tade Adekunle, Immediate Past President, EXMAN at EXMAN Awards 2021

The association also honoured deserving and distinguishing agencies and individuals for their outstanding performance and contribution to the experiential marketing landscape in Nigeria.

The award night was a night of fun, glamour, glitz, colour, and beautiful costumes showcased by its members.

The most prestigious award of the night, Grand Prix, was clinched by Brand Regimen for its activation for Nivea during the COVID-19 lockdown.

Other agencies that won big at the night are Keskese, GDM Group, Brand Life, Abelinis, Ideas House, Town Crier, Maxx Connection, and EXP Marketing including Brand Regimen winning gold in various categories of the award.

The award categories they won range from Best Event (B2C) to Best Shopper Activation (Open Market), Best Trade Activation, Best Merchandising Solution (Modern Trade), Best Activation of Sporting Property Award, Best Activation of Entertainment Property Award, Best Use of Digital in an Event Award and Best Shopper Activation (Modern Trade) respectively.

They also clinched silver and bronze in other categories alongside other notable agencies in the country.

For the individual category award, Funmi Onabolu, GMD, Cosse Ltd was honoured with the Lifetime Achievement Awards for his contribution to the growth of experimental marketing in the country.

Noteworthy, the event had guests and members of the association dressed in different cultural attires showcasing different cultures of the world.

The event was also graced by prominent industry leaders in the integrated marketing communications industry and brand management across the country.

They include Biodun Shobanjo, Chairman, Troyka Group; Dr. Olalekan Fadolapo, APCON Registrar; Femi Adelusi, president, MIPAN; and Emmanuel Ajufo, President, OAAN among others.

Speaking at the event, APCON Registrar congratulated the association for the height it has attained within a short period of its existence and officially welcomed EXMAN as a sectoral body within the industry, and vowed to continue to work and support the association in all ramifications.

25 July 2021