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Big Tech, Apple has unveiled its iPhone 13 and iPhone 13 mini which features “unmatched” smartphone technology, sleek flat edges, and an advanced 5G experience.
Available in five different colors– pink, blue, midnight, starlight, and red, the iPhone 13 and iPhone 13 mini models feature major innovations, including the most advanced dual-camera system ever on iPhone — with a new Wide camera with bigger pixels and sensor-shift optical image stabilization (OIS) offering improvements in low-light photos and videos, a new way to personalize the camera with Photographic Styles, and Cinematic mode, which brings a new dimension to video storytelling.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing said: “Our customers rely on iPhone every day, which is why we’ve made iPhone 13 and iPhone 13 mini more powerful, more capable, and more fun to us. Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it. All of this, tightly integrated with iOS 15 and with privacy built in, make iPhone 13 and iPhone 13 mini an unbeatable choice.”
iPhone 13 and iPhone 13 mini also boast super-fast performance and power efficiency with A15 Bionic, longer battery life, a brighter Super Retina XDR display that brings content to life, incredible durability with the Ceramic Shield front cover, double the entry-level storage at 128GB, an industry-leading IP68 rating for water resistance.
The 6.1-inch and 5.4-inch displays2 feature Ceramic Shield on the front, exclusive to iPhone and tougher than any smartphone glass. Both models have an industry-leading IP68 rating for water resistance,3 and are designed to protect against spills from common liquids. A redesigned rear camera layout with diagonally arranged lenses enables the advanced dual-camera system, and a redesigned TrueDepth camera system is smaller while still packing in the same breakthrough technologies, including Face ID, the most secure facial authentication in a smartphone, but offering more display area.
According to the tech giant, pre-orders will begin Friday, September 17, and will be made available in iOS Stores beginning Friday, September 24.
Lagos State Signage and Advertisement Agency, LASAA, has announced plans to host the 2021 Out-of-Home Advertising Conference and Exhibition for stakeholders.
According to a statement signed by LASAA Managing Director, Mr Adedamola Docemo, the event, with the theme ‘Roadmap for the growth of signage and out-of-home advertisement post-Covid-19, is scheduled to hold on the 23-24 September 2021 at Eko Convention Center, Eko Hotel, Victoria Island Lagos, Nigeria.
Docemo said the conference aimed to find innovative solutions to the issues affecting the outdoor advertising industry since the pandemic started.
He said, “This conference opens the opportunity for all advertising stakeholders to come together in search of a new future for outdoor advertising in line with Lagos’ Smart City plans and the THEMES Agenda of Governor Babajide Sanwo-Olu of Lagos State, who is expected to be the special guest at the event.
“It will also provide an opportunity for the exchange of ideas, debates and deliberations between representatives from the public and private sectors and key players in the outdoor advertising industry, both locally and internationally.”
“It will be an honor and privilege to have your esteemed self and members of your association to participate in this landmark event.”
You are enjoined to visit www.lasaaoutdoorconference.com to register and be a participant at the Conference and Exhibition.
Since Covid-19 entered the global equation in the early part of 2020, business operations and other human activities have been reshaped to embrace digitalization.
The online community has thus continued to expand, as the majority of businesses strive for an online presence and customer reach.
Online food delivery market witnessed a boom in the heat of lockdown and social restrictions, a trend which appears to be gaining more traction by the day.
This growing popularity of fast food, coupled with the growing trend for convenience and value for money have opened up opportunities in the Nigeria food market.
Local producers and restaurants have indeed embraced this evolution and reached new customers. Online food delivery players like Jumia have also played a key role in shaping the supply chain and opening up the market to new entrants.
Country Manager, Jumia Services, Adetunji Lanase, explained that Jumia Food is reaching customers across nine states of the federation.
“We currently deliver meals across nine cities in Nigeria: Lagos, Abuja, Port Harcourt, Ibadan, Abeokuta, Ilorin as well as key cities in the North: Kano Kaduna, and Minna.
“It is interesting to note that 95% of restaurants on Jumia Food are local brands. Nigerian meals and organic food are growing fast due to new demand for local and healthy food. But burger, pizza, chicken, African dishes and kebab are the most popular cuisines,” he said.
The most popular local food vendors on the Jumia Food platform in Nigeria are Chicken Republic, The Place, Sweet Sensation, Kilimanjaro and Drumstick. Also available on the Jumia platform is Sooya Bistro, owned by popular Nigerian pop singer, Bankole Wellington, better known as Banky W.
Speaking on how e-commerce has been supportive for business growth and reach, Head of Marketing The Place Restaurant, Ufuoma Ogeleka said “Our partnership with Jumia has consistently provided us with an opportunity to expand our existing customer base, attend to the dining needs of our customers at their convenience and in an efficient manner and reward our customers for continually trusting us.”
According to the year 2020 Jumia Food Index Report, customers order more from these platforms due to their affordable meals.
“Chicken Republic gives me an opportunity to use their Refuel Meal which is quite cheap when you look at the current market prices,” said Sunkanmi Emmanuel, a Software Engineer who shops for food on the Jumia platform.
Online food delivery is fast becoming a lifestyle among the emerging middle class population, with many relying on having their hot meals and groceries delivered at their doorsteps, as against going out to offline retail stores to purchase.
The online marketplace is no doubt an influencing factor, boosting local food sales for restaurants, as new generations of Nigerian middle-class consumers are spending more money on food and grocery products, thereby helping to fuel growth in the market.
In its quest to change the face of Advertising in West Africa, Nigeria’s innovative and award winning Out-Of-Home (OOH) advertising company, Motomedia has made history by launching ‘The AI Screen’, globally recognized as the first-of-its-kind interactive outdoor- LED Screen in West Africa.
According to a statement by the company, which also started operations in Nairobi recently, the AI Screen is an outdoor advertising screen that would provide brands a platform to engage, interact and personalize campaign messages directly to their target audience in real time.
The release adds that the newly deployed interactive digital billboard also provides insights into audience profiling and behaviors to deliver targeted and effective campaign results.
The AI Screen is at the heart of Lagos mainland, strategically located at the Maryland T- Junction facing heavy vehicular and human traffic, with a massive reach for brands wishing to utilize the platform to showcase their products or services in an experiential way.
The record-breaking billboard interacts with traffic facing three (3) different directions. First with one of the most popular bus stops on the mainland, second with the famous Mobolaji Bank Anthony Way, and thirdly with Ikorodu and Kosofe road connecting major parts of Lagos State. In addition, one of noteworthy landmarks in view is the foremost Nigeria’s independent tunnel.
Speaking excitedly about the monumental and historical achievement, the Chief Executive Officer of Motomedia, Mr. Henry Orajiaka said the AI Screen with its interactive features gives advertisers the ability to spend campaign budgets more effectively and target audiences based on behaviors.
Orajiaka adds that the screen also provides location-based consumer insights and data analytics which was an innovation from the OOH ads, which until now were primarily sold based on media type and location.
He said, “This innovative solution from Motomedia has the potential to exponentially increase campaign effectiveness for advertisers by deploying personalized content and targeting OOH spend based on consumer behavior. Furthermore, the AI Screen provides brands with the flexibility to pay per exposure.
‘’We are providing brands the opportunity to personalize, engage and interact with their consumers one-onone. It is the first time this is happening in the OOH space in West Africa. What we have done is scaling the most effective form of advertising which is word-of- mouth, just like your friend would tell you to buy a certain product over another and you would.
“This billboard can speak to individuals like, ’Hey! You in a white benz, go grab a cup of Nescafe cause it’s about to rain’ or ‘Hey! Its lunch time, don’t forget to order your meal from Jumia.’
“Motomedia continues to deliver on its commitment to continuously innovate, create value and foster growth by bringing this first-ever capability to the market for its esteemed customers, business partners and all industry stakeholders. It has definitely been exciting, and gratifying and we believe this initiative will bring true business value to Brands.”
When Africa’s e-commerce market leader, Jumia released its 2021 Q2 result, one of the interesting revelations was the upward trend of orders on the platform.
The e-tailing platform said “Orders reached 7.6 million, up 13% year-over-year.” This, the report said, was the fastest volume growth of the past five numbers of quarterly orders, up almost 60% year-over-year and accounting for 22% of total orders.
As the orders increase, it rubs off on package delivery in the logistics arm of the sector. The latest report also showed a record 1.3 million packages delivered in the second quarter of 2021 compared to half a million packages in the full year 2020.
The foregoing serve as pointers to the growing adoption of e-commerce on the African continent. Even the skeptics of the viability of e-commerce service in Nigeria must have at one time or the other benefited from the services in past years.
Interestingly, one of such staunch doubters of online retail services in Nigeria currently owns a logistics hub that is thriving on the wings of its partnership with Jumia.
He is not only smiling to the bank, his company is also creating employment opportunities.
“I was one of those who initially felt that e-commerce can never thrive in Nigeria. But as of today, the numbers are showing that things are different,” said Segun Babs, Founder of Fairy Trips Limited.
Babs said his personal business experience shows a growing e-commerce trend in the country.
In July, Fairy Trips delivered 14,000 packages. This was coming from a period of 40 packages that went even down to 14 packages at the early stage of the business.
According to him, e-commerce gained more traction during the Covid-19 lockdown periods of 2020 and the culture is still being sustained in the emerging post Covid-19 era.
“These numbers show the increasing rate of adoption of e-commerce space in Nigeria. I can’t really say because I don’t have the data, but I can say it’s either people are buying more or embracing the ecommerce space more.
“Another thing to consider is that by the time Covid came last year, we had a lot of orders coming and they were everyday household items; groceries and others. The people who were isolated, we were giving them packages, sending them food and things to eat and other everyday items. It shows that there is a big adoption and it can only get better,” he said.
The Fairy Trips boss is also looking forward to a business boom as the year runs out with festive sales activities.
He said “If we had 14,000 packages for the month of July, I am waiting to see what we would do in November-December when there’s a tier one event coming up. All these things show that e-commerce is here to stay and Jumia is a preferred partner to go with.”
For Babs, his investment in the business is yielding profits. E-commerce is gaining more ground on the continent, and he’s reaching out to friends and family to join the moving train, invest and make a decent living from the growing market.
“Am I reaping the effort I have put into the company? Definitely yes. Now I have family members, friends employed in the business. People that came for help and I ask them to join the 3PL to do deliveries and make money for themselves. I have friends I told to come sign up, have a hub, become a partner and make a decent living off the whole business. So for me, e-commerce is here to stay. Kudos to Jumia, they’ve done a really fantastic job.”
The fact that e-commerce is becoming a part of daily life in Nigeria is becoming glaring to all. Even if you aren’t yet on the train, you can see and feel its movement around you. The growth is reflected in the numbers of activities, and more importantly in the first hand testimonials of customers and partners who benefit from the impact of the services.
The Association of Advertising Agencies of Nigeria (AAAN) has concluded arrangements to hold the 16th edition of the Lagos Advertising and Ideas Festival (LAIF) Awards.
The event which will feature a live audience and virtual streaming is scheduled to hold on Saturday 27 November, 2021.
Themed ‘We Made It’, the 2021 edition is a double entendre which speaks on the effects of Covid 19, how the industry has survived, and also celebrating the creative outputs and ideas of creatives across the spectrum including movies, music, art, as well as those that have broken new grounds with their ideas and creativity.
According to AAAN: “If 2020 taught us anything, it’s that it’s the things that people make that get us through the tough times. This year, LAIF 2021 celebrates makers across the spectrum. From those who crafted creative campaigns that wowed us to those who made viral challenges that engaged us – we’re here to say stand up and be recognised. Welcome to LAIF 2021. You Made It!”
Additionally, the marketing communications industry respected award has also introduced a new special Award— The Authentic African Story Award. This special category was endowed by Mr. Lanre Awokoya, Chairman, TBWA/ Concept in recognition of creative works that have portrayed indigenous stories in the most relatable way, as well as identify and celebrate authentic African stories that break the mould in brand building. The Award also comes with a cash reward.
Speaking at a press conference held at the AAAN Secretariat, Chairman, LAIF Management Board, Mr. Lanre Adisa who announced the theme said: “This year, we will be celebrating ideas and creativity that not only gave us great marketing outcomes, but also changed and transformed how we engage and are entertained. LAIF Awards will extend its recognition to other creative sectors that have trail blazed through content creation and also transformed lives in our society”.
L-R: Jenkins Alumona, Vice President, Association of Advertising Agencies Of Nigeria; Kemi Fabusoro, Director, Association of Advertising Agencies of Nigeria; Lanre Adisa, Chairman, LAIF Management Board and Temitope Jemerigbe, Publicity Secretary, Association of Advertising Agencies of Nigeria. At the press conference unveiling the 16th edition of the Lagos Advertising and Ideas festival (LAIF) Awards in Lagos recently
Adisa also thanked the media for always projecting the activities of the association in such a way that many stakeholders have started noticing and appreciating the impact of AAAN in the country.
“As we are seated here, you (media) are the most important stakeholders that we are having here today. Part of what you have done and you’ve been for us is the recognition that we got from the Lagos State government recently,” he submitted.
Recall that the Lagos State Governor, Mr. Babajide Sanwo-Olu had during the Marketing Edge Brands and Advertising Awards of Excellence held recently pledged the support of his administration for the Lagos Advertising and Ideas Festival (LAIF) Awards.
The governor said the state has fully identified with the marketing communications industry as he reiterated his reliance on the expertise of brand creators and communications consultants to achieve his goals of drawing the world’s attention to ‘Destination Lagos’.
Sanwo-Olu said, “Let me assure you of our administration’s readiness to support the Lagos Advertising and Ideas Festival (LAIF) Awards. Since our name is involved, we will provide the support to make it greater than ever before. Let us begin to use the platform of LAIF and similar initiatives to draw the attention of the world to Destination Lagos.”
In his remarks, the President of the Association, Mr. Steve Babaeko, represented by the Vice President, Mr. Jenkins Alumona, further emphasized the commitment of the Association to ensuring the highest standards in the entire process as well fulfilling a mission to drive inclusion of other creative sectors to grow and solidify our contribution to the economy in Nigeria and West Africa at large.
According to the organisers, there will be over 30 jurors to judge the different categories which include the Film LAIF, Press LAIF, Digital and Mobile LAIF, Outdoor LAIF, Radio LAIF, Media LAIF, LAIF Effectiveness Category, Campaign Category, Promo and Direct Category, and LAIF Impact.
All entries for the LAIF Awards 2021 must have been run between June 2020 and July 2021.
Similar to the last edition, activities of the awards will be carried out on the online portal.
Advertising agencies are to submit entries through this portal and jurors will be working remotely to judge each category through their profiles.
The members of the jury will be representatives of the industry that will create a fair and balanced atmosphere for judging the LAIF entries.
As part of the LAIF Awards activities, the LAIF Management Board will be organising a virtual seminar to share and discuss interesting topics in two sessions. The webinar will hold on Friday 18 November, 2021.
This year, participation in the LAIF Awards will also be extended to agencies in Ghana with the hope of including other West African countries in the nearest future.
Lagos State Governor, Babajide Sanwo-Olu has announced his administration’s readiness to support the Marketing Communications industry in Nigeria through the provision of improved infrastructure to give the scenic settings required for great television commercials and creative contents that meet global standards.
The Governor, who was the Star Awardee and recipient of Marketing Edge Outstanding Political Brand Icon of The Year Award, made this disclosure while giving his speech at the Marketing Edge Brands and Advertising Awards of Excellence held recently in Ikeja, Lagos.
In his words: “I am not unaware that there was a time many of you needed to fly to Cape Town, Durban and Johannesburg before you could shoot a good TV commercial for your clients. Today, the story has changed. Let me assure you, it can only get better from here. The infrastructures we are creating are gradually giving you the scenic settings you require for great television commercials that can earn more prestigious laurels from across the world.”
In March, the Federal Government had announced a fine of N100, 000 on local brand adverts broadcast on CNN and other foreign stations broadcasting in Nigeria, and on adverts of local brands that are created abroad. Due to lack of adequate infrastructure, the announcement came as a shock to both advertisers and practitioners in the Integrated Marketing industry as the NBC moved to also implement a regulation mandating exclusive licensees and broadcasters to share exclusive rights with other broadcasters.
However, Governor Sanwo-Olu in his speech noted that the government was fully developed to lend its resources to the imaginations of ‘creative rebels’ like Lanre Adisa, Steve Babeeko, Kelechi Nwosu and Israel Jaiye Opayemi, who lead a generation of fertile minds to create exciting campaigns that have put Nigeria on the global map.
He submitted: “You are the group of professionals who need to send files and folders in terabytes and gigabytes from one part of the world to another. With the laying of 6000 km of Fibre Metro Network across Lagos, our government is surely giving your operations the needed leg to show up at the appropriate places at the right time.”
“When we were crafting the T.H.E.M.E.S Agenda, the Creative Industry where you play and the Technology sector were some of the sectors we had in mind at the conception of our Fibre Optic Project. Our readiness to support marketing-related initiatives is not limited to the Advertising sub-sector of the industry. It is open to various specialist areas that make up marketing. At the center of what we do as marketing professionals is creativity. And that is what our government is committed to promoting and encouraging.”
The Executive Governor of Lagos State, Mr. Babajide Sanwo-Olu, has urged marketing communications practitioners in the country to help in telling the story of Lagos through the brands they manage.
Sanwo-Olu made this plea at the Marketing Edge Brands and Advertising Awards of Excellence held recently in Ikeja, Lagos, where he proclaimed the “Outstanding Political Brand Icon of the Year”.
The elated Governor, who described himself as the Chief Marketing Officer of Lagos State while giving a resounding keynote address, expressed special gratitude to the veterans of the marketing profession whom he acknowledged have toiled to build and give relevance to reputable trade.
In his words: “Today is for celebrating ourselves, our craft and achievements as marketing communications professionals. Over the last 5 decades, the marketing communications profession has evolved remarkably to become a window for the world to see the creativity that resides within us.
“Our readiness to support marketing-related initiatives is not limited to the Advertising sub-sector of the industry. It is open to various specialist areas that make up marketing. At the centre of what we do as marketing professionals is creativity. And that is what our government is committed to promoting and encouraging.”
Speaking further, he said: “I am not unaware that there was a time many of you needed to fly to Cape Town, Durban and Johannesburg before you could shoot a good TV commercial for your clients. Today, the story has changed. Let me assure you, it can only get better from here. The infrastructure we are creating are gradually giving you the scenic settings you require for great television commercials that can earn more prestigious laurels from across the world.”
After receiving the award, Mr. Sanwo-Olu said: “It was with deep sense of humility that I receive the “Outstanding Political Brand Icon of the Year” this prestigious MARKETING EDGE Brands and Advertising Awards of Excellence.
“Let me remind you that every year, at the annual Cannes Festival, the winning campaigns are not the ones who tell the stories of the commercial brands. Rather the winners are the ones who tell stories of people, places, and the triumph of the human will and spirit above adversity.”
Recall that the 2-in1 event which began with the Annual Summit themed: “Rethinking the Blue ocean Strategy In Uncertain Times”, had the global industry summit a day before the awards night.
Seasoned marketing practitioner and former managing director of Guinness Nigeria Plc, Mr. Seni Adetu has charged marketing practitioners in the country to concentrate on fewer tasks in the marketing mix, to enable them achieve bigger results.
Giving this counsel at this year’s Marketing Edge’s Summit and Awards, held in Lagos, over the weekend, Adetu, now the founder and group chief executive officer, First Primus, and chairman of the event, stated that the temptation of dipping a finger in every marketing pie remains very high for practitioners in the nation’s marketing space.
He however argued that such practice would not allow for a maximum impact, since the distractions inherent in such actions are always huge.
“I think my advice for practitioners is that we should focus on less for bigger impact. The tendency to want to do everything is very high, but it is better to concentrate on fewer things to achieve maximum results,” he stated.
Adetu commended the organisers of the Award, for staying steadfast to the course of brand journalism in the country. He however harped on the need for the organization to have a very robust successor plan to enable it sustain the legacy, that would outlive it.
Speaking on the awards, the chief executive officer/ publisher of the marketing publication, Mr. John Ajayi explained that the decision to organise the award was informed by the need to further deepen brand journalism in the country.
“We initiated the awards as a way of inspiring, exciting and igniting passion in the industry, while stimulating positive and healthy competition amongst players and gladiators in the Nigerian marketing eco-system.”
Before our arrival in the market, the marketing and advertising industry was largely under-reported. As a matter of fact, there was more or less a complete lack of knowledge about this new genre of journalism as regards brands and advertising reporting,” he stated..
According to him, the publication was introduced about 18 years ago to fill the yawning gap in the marketing and advertising reporting in the country, while expressing delight at the exploits of the publication in its close to two decades of opening its doors for business.
One of the highlights of the event was the conferment of the ‘Political Brand Icon of The Year Award’ on the Lagos State governor, Mr. Babajide Sanwoolu.
Commending the Awards’ organisers, the state’s number one citizen assured the marketing community of his government’s commitment at creating a conducive environment for their crafts to flourish.
