Brands and Marketing Archives — Page 10 of 14 — Business Bells

Business Bells

Category: Brands and Marketing

  • Gree AC Unveils Stephanie Linus As Brand Ambassador

    Gree AC Unveils Stephanie Linus As Brand Ambassador

     

    Choice International Group (CIG), manufacturers of Gree Air conditioner and a leading home appliances brand has introduced Stephanie Linus as its brand ambassador in Nigeria.

     

    The event, held recently in Lagos, was graced by investors and the brand’s business partners from Nigeria and China, who were delighted to witness the spectacular beginning of a new phase.

     

    Speaking at the unveiling, the Country Manager, Sale and Marketing, Chibuzor Ogunka, said the brand in the last five years has made giant strides with a lot of reference projects.

     

    According to him, “Today, we have a lot of reference projects in Nigeria as Gree Air Conditioner has powered key projects such as the Dangote refinery and the Nigerian Railway Cooperation project”.

     

    “We have decided to continuously ensure that our Nigerian consumers are better engaged and catered for.

     

    “We believe that bringing our new brand ambassador on board will help us deliver better value to the consumers as Stephanie Linus is a global Icon and will take Gree Air conditioner brand to the number spot in Nigeria,” Ogunka said.

     

    During her speech, Stephanie Linus expressed her delight, narrating her personal experience with Gree ACs over the last few years and testifying to the brand’s safety and durability.

     

    In her words, “My experience with Gree is different. It circulates effectively, it’s health-friendly, and it cools like winter. I am also thrilled at how much the company pays attention to aesthetics.”

    Gree AC Unveils Stephanie Linus As Brand Ambassador
    L-R: Country Manager, Sale and Marketing, Chibuzor Ogunka, GREE Brand Ambassador, Award Winning Nollywood Actress, Mrs Stephanie Linus and Chairman, Choice International Group (CIG), Chief Diana Chen at the official unveiling of Gree Air Conditioner’s Brand Ambassador at its Head Office, Victoria Island, Lagos recently

    As a United Nations Population Fund Regional Ambassador for West and Central Africa, the newly-signed brand ambassador shared how she is particular about the environmental safety that Gree AC assures its users. She also showed her commitment to creating more awareness for the brand and enabling more people to understand the quality of Gree ACs.

     

    Gree ACs have consistently been consumers’ choice, owing to their low power consumption, quiet operation, and eco-friendliness. These qualities, among others, have undoubtedly made them the Nigerian-friendly brand.

     

    Chief Diana Chen, Chairman of Choice International Group, the sole distributor of Gree AC, elated about the development, said that the new ambassador, beyond matching the brand’s standards, will take it to greater heights, to compete fairly at the international level. She also commended Nigeria for its great potential and revealed that her brand is focused on augmenting these potentials through capacity-building and massive empowerment projects.

     

    While discussing the company’s plans for CSR, Chief Chen said, “We will be launching a technician training program which will have onboard 22,000 technicians who will be well-trained, equipped and remunerated. Also, in two years, we plan to supply a million ACs in Nigeria with world-class installation, as we are passionate about user experience.

     

    The memorable event is the first step towards more extraordinary achievements for the brand and creating innumerable opportunities for countless Nigerians who are beneficiaries of Gree’s nation-building and environment-friendly goals.

  • FG To Boost  Advertising Revenue in Nigeria To $1.2bn

    FG To Boost  Advertising Revenue in Nigeria To $1.2bn

     

    The Federal Government has said that it is expediting to boost the country’s advertising revenue to $1.2bn annually.

     

    The Minister of Information and Culture, Alhaji Lai Mohammed, who disclosed this in Lagos at a meeting with the Advertising Agencies of Nigeria (AAAN),said the nation barely makes $400million from advertising, adding that the development was not good enough for the stature and population of the country.

     

    Nigeria ranks third to South Africa and Kenya in terms of revenue rating in Africa, he said, adding that it was high time the country change the narrative.

     

    He said he would leave no stone unturned in ensuring that advertising takes its pride of place, adding that the need to triple the advertising revenue in Nigeria through the introduction of the audience measurement system and the reform of the National Broadcasting Commission.

     

    “We take the advertising industry seriously and that is why we included it as part of our Creative Industry. It always bothers me that with our population, we are third to South Africa and probably Kenya in terms of advertisement revenue and that today we barely make $400 million advertisement revenue and this is not good enough.

     

    “It has always been my passionate mission to ensure that we increase revenue from advertisement in Nigeria to at least three times of what it is now because, given our population and market, there is no reason why we should not be doing better than South Africa or Kenya,” Alhaji Mohammed said.

     

    He commended the AAAN over its planned national unity campaign, describing the campaign as a ‘very patriotic move’ on the part of the association.

     

    “What has really impressed me most today is your readiness to partner with the Federal Government to actually run a campaign on national unity. I think this is a very patriotic move, we commend it and we are very eager to partner with you.We must resist the temptation of some very selfish elite, who are giving the impression that Nigerians will not want to stay as a nation,” he said.

     

    Alhaji Mohammed said Nigerians should not allow anarchists and unpatriotic people to drive a wedge between them in order to disorganize the country for selfish reasons.

     

    He acknowledged that there are some challenges confronting the country, especially in the areas of security and the economy, but noted that the government is working hard to fix these challenges in order to have a prosperous nation.

     

    In his remarks, the President of the AAAN, Mr. Steve Babaeko, appealed to the Minister to give the advertising industry a pride of place, especially in accessing some intervention funds in the Central Bank of Nigeria and the enjoyment of tax holiday like other players in the Creative Industry.

     

    He also commended the Federal Government over the appointment of Dr. Olalekan Fadolapo as the Registrar and Chief Executive Officer of the Advertising Practitioners Council of Nigeria (APCON), saying he came on board with a huge wealth of experience from the industry and that his appointment will further strengthen the relationship between the government and the advertising industry.

  • Buhari Asks MTN to Reduce Cost of Data

    Buhari Asks MTN to Reduce Cost of Data

     

    President Muhammadu Buhari has asked MTN Group to conduct a downward review of data price for its Nigerian subscribers.

     

    Buhari said this while receiving members of the board of MTN led by its President/Chief Executive Officer, Ralph Mupita, at the state house in Abuja, on Friday.

     

    The president assured MTN that his administration was doing everything possible to have a conducive environment for doing business in Nigeria.

     

    “Nigeria is your most lucrative market in Africa, Asia and the Middle East, as well as the source of a third of the income of the entire MTN Group. As such, we urge you to offer top-of-the-range and affordable service to Nigerians,” he said.

     

    “As we seek to make broadband widely available and affordable, we urge MTN to continue to support our efforts by expanding high-quality connectivity to Nigerians in unserved and underserved areas.

     

    “I recently unveiled and launched the national policy for the promotion of indigenous content in the Nigerian Telecommunications Sector. I call on MTN to support the implementation of this policy and train and engage more Nigerians in your company.

     

    “In particular, we would like you to continue to support our efforts by improving the quality of service and enabling a downward price review of the cost of data and other services, in view of your large market in Nigeria.

     

    “We also urge you to step up your Corporate Social Responsibility programs and support Research and Development that will enhance your services in Nigeria.”

     

     On Wednesday, Karl Toriola, chief executive officer of MTN Nigeria, had informed customers of a possible delay in service delivery amid rising insecurity in the country. However, the telecom giant said it would strive to deliver a seamless and uninterrupted high-quality network experience to meet customer’s needs.

  • Bolanle Ninalowo Unveiled As Brand Ambassador As Punch Marketing Brings French Cognac Heritage to Nigeria

    Bolanle Ninalowo Unveiled As Brand Ambassador As Punch Marketing Brings French Cognac Heritage to Nigeria

     

    Punch Marketing, promoters of Sainte Croix, the premium quality cognac, have said that the entry of the brand to Nigeria signals the arrival of the French Cognac heritage and a quality associated only with the very best.

     

     It now offers consumers an exciting and challenging experience, one that challenge’s the establishment and the senses of Congac drinkers.

     

     The company made this assertion at the exclusive event, held in Lagos on 17th June, 2021, to present the brand to their Nigerian consumers.

     

    Chris Parkes, the company’s Country Manager (Nigeria), informed that Sainte Croix, which has been made with passion since 1756 and celebrated around the world, delivers the best Cognac experience that the Charente and Charente-Maritime regions of France have come to be known for.

    “Cognac is a native of France and named after the town of Cognac, which is about 250 miles south of Paris. Sainte Croix is a proud ambassador of this origin, delivering the same top quality that has distinguished Cognac and France from every other country that produces brandies. This is the heritage that the brand is bringing to the Nigerian market.”

     

    Chris referred to Sainte Croix as a masterpiece, for connoisseurs and friends, saying that the superb quality that the brand has been associated with and celebrated across the world over the centuries, is an attestation to the quantum of patience and meticulousness that go into the making of Saint Croix, it is truly the spirit of courage. He painted the picture of the rigorous process that goes into the making Sainte Croix thus:

    “We pick only the finest mature white grapes at the annual harvest to ensure that the white wines that are produced from them are perfect. These selected wines are distilled twice to create the flawless eau-de-vie variants and only the most bold and distinctive variants are selected to be placed in aged wooden barrels for a minimum of not two years as is normal for VS but for four years. VSOP is not just the normal four years but eight and the XO… not just 15 years but 30..”

     

    “While the Sainte Croix VS Cognac is the perfect partner on its own or with a premium mixer it can create refreshing cocktails beach-side or impress while entertaining guests; the Sainte Croix VSOP comes into its own when you need to impress your top clients to secure those lucrative deals or celebrating in true style; and the distinguished Sainte Croix XO is a rare gem that is best enjoyed neat or on the rocks to be enjoyed  in the VIP at an exclusive club  or to set the scene on the most special of occasions,” he said.

    While he encouraged consumers to explore their own creativity with Sainte Croix Cognac and cocktails, he informed that there are hundreds of cocktail recipes out there that Sainte Croix takes to the next level.

     

    Chris further noted that the entry of Sainte Croix, which is the most luxurious brand new to Nigeria, has excited the consumers of cognacs and has actually upset the existing status quo in the country, challenging consumers and offering them a chance of a real rich and quality Cognac that satisfies both connoisseurs and friends.

     

    “Our entry into the Nigerian market has elicited a lot of excitement among Nigerian consumers, understandably. The same premium quality that has come to be associated with Sainte Croix across the globe is the reason for this excitement. One thing is sure, this feeling is going to be much more in the coming days as the brand gains stronger foothold in the country,” he concluded.

     

    The highpoint of the exclusive event was the unveiling of Bolanle Ninalowo, a Nigerian actor and film producer as the brand ambassador.

     

    Speaking shortly after the unveiling, Ninolowo also known as Nino, expressed his excitement being chosen as the brand ambassador.

     

    He noted that though he’s an actor, he also holds a master degree in Marketing.

     

    Promising to take the brand to the next level, he noted; “It’s always a great thing for me when I work with brands. I always like to challenge myself on how to take the brand to the next level. And this is what I am promising.  

     

    Ninolowo said having tasted the product, he could testify that it’s a product with a great and quality taste.

     

    He implored Nigerians to always go for Sainte Croix Cognac as it is the best in the market so far.

     

    Guests present at the event were also given the opportunity to sample the taste of the  Sainte Croix Cognac.

  • Over 50% of Jumia Sellers in Nigeria and Kenya Are Women Entrepreneurs — Report

    Over 50% of Jumia Sellers in Nigeria and Kenya Are Women Entrepreneurs — Report

     

    A report by International Finance Corporation (IFC), alongside the European Commission and Kantar Public has found out that over a third of businesses on the Jumia platform in Côte d’Ivoire and over 50% in Kenya and Nigeria are owned by women.

     

    The report titled Women and e-commerce in Africa, which is the first research of its kind in Africa, covering entrepreneurs in Nigeria, Kenya and Ivory Coast, found out that increasing the number of women selling on online platforms such as Jumia by providing them with training and financial support can lead to more inclusive growth on the continent.

     

    “It is absolutely essential for women to be factored into the future of e-commerce.” said Juliet Anammah, Jumia Group Head of Institutional Affairs.

     

     “Africa is at the start of its e-commerce growth trajectory. Now is the time to ensure women entrepreneurs are at the forefront of Africa’s digital journey.”

     

    Jumia is uniquely positioned to support women-owned businesses in Africa to reach consumers online, providing them with the necessary tools, technology and training to operate their businesses online. IFC’s research found that e-commerce supported women entrepreneurs by helping them grow their businesses, enter male-dominated sectors, access training, and achieve personal goals and increased flexibility.

     

    “E-commerce in Africa is thriving, yet we are already seeing a widening gender gap in the sector. IFC’s report not only highlights the gap, but also shows how it might be addressed so that women entrepreneurs can succeed in this important and rapidly growing marketplace,” said Sérgio Pimenta, IFC Vice President for the Middle East and Africa

     

    On the Jumia platform, over a third of businesses in Côte d’Ivoire and over 50% in Kenya and Nigeria are owned by women. The company aims to further drive the penetration of women-owned businesses across all countries where it operates. E-commerce is particularly attractive for women because it gives women the unique opportunity to sell to consumers in an environment without any of the gender related biases that may exist in physical markets

     

    “Initially it was hard to get physical retailers to take my hair products on board, but joining Jumia was simple and after registering with them I immediately had direct access to thousands of customers.” says Wacu Mureithi Founder of Mosara Ltd (Natural hair products) in Kenya.

     

    Beyond providing them with a digital route to market, Jumia aims to further support women-owned businesses by helping them access credit to fund the growth of their ventures. Historically women have taken less advantage of emerging fintech offerings such as in-platform loans compared to their male counterparts, a situation that Jumia intends to change by raising awareness on financial services and credit with women sellers.

     

    “Through the loans received from the Jumia lending program, my business has grown bigger with time.” said Jumoke Akinsanya, founder of an online store in Lagos, Nigeria, Deeski.com. “We started with two staff members and a smaller warehouse. Now we have a bigger warehouse and fourteen staff members.”

     

    Supporting women entrepreneurs has taken on renewed urgency since the outbreak of COVID-19.

     

    In the first year of the pandemic, women-owned businesses in the three countries studied in the report experienced a 7% drop in sales, while male owned businesses recorded a 7% rise in sales.

     

    Targeted support initiatives towards women are key to addressing this inequality and ensuring inclusive economic recovery.

  • Airtel Rated Best in Broadband Speed, Coverage in Nigeria

    Airtel Rated Best in Broadband Speed, Coverage in Nigeria

     

    Telecommunications services provider, Airtel Nigeria, has been declared the ‘Best in Test’ following a nationwide broadband assessment by umlaut, an international, full-service, cross-industry, end-to-end company that offers advisory and fulfilment services to clients globally.

     

    According to Hakan Ekmen, CEO of Telecommunications at umlaut, Airtel achieved the best-rated broadband coverage and user download speed among other mobile network operators, scoring the highest with 697 points, while MTN emerged second with 663 points, 9mobile with 591 and Glo with 486 points.

     

    The tests were carried out with umlaut’s crowdsourcing methodology, which was used to evaluate the mobile networks in Nigeria. Consequently, an extensive analysis revealed two-hundred and sixty-three thousand (263,000) users have contributed 707.4-million samples in 24 weeks from October 2020 until early April 2021.

     

    Speaking on the metrics of the assessment, Ekmen stated that over 80% of urban build-up and population areas were tested to arrive at the results. He went on to laud Airtel for emerging the best-rated, citing it as a remarkable feat and a positive step towards attaining digital equality in Africa.

     

    “In our nationwide assessment, 82.8% of the urban build-up area and 83.9% of the Population area were tested. We concluded that Airtel Nigeria is Best in Test, achieving the highest umlaut score with 697 points.

     

    “Airtel achieved the best-rated broadband coverage and user download speed. This is remarkable in one of the largest telecommunications communities on the African continent, a positive step towards Digital Equality”, he stated.

     

    Ekmen went on to state that umlaut’s sophisticated methodology enables the results to be comparable across network operators globally, emphasizing the transparency it provides in not only boosting network quality and performance but also improving experience for every customer.

     

    He further stated that while the results in Nigeria are quite impressive, there is still room for improvement in global comparison, however, the competition in the Nigeria’s telecoms landscape is working favorably for consumers in the country.

  • Jumia Marks 9th Anniversary with 60% discount, Partners Unilever, Xiaomi, Others

    Jumia Marks 9th Anniversary with 60% discount, Partners Unilever, Xiaomi, Others

     

    Nigeria’s leading e-commerce platform, Jumia, is celebrating nine years of e-commerce journey with a sales campaign aimed at celebrating customers, sellers, and partners on its platform.

     

     The campaign will run from June 11th until 27th, 2021.

     

    Jumia’s 9th anniversary which also doubles as the anniversary of e-commerce in Nigeria, since the e-commerce giant paved the way for online shopping, is offering 60% discount in a sales campaign tagged “Celebrating You”, aimed at celebrating new and loyal consumers.

     

    The discount will apply to categories such as Electronics, Beauty, Fashion, Phones & Tablets, Groceries, Appliances and many more.

     

    Partners for this campaign include over 11,000 sellers on the Jumia Nigeria platform and international brands such as Unilever, Xiaomi, Nivea, Reckitt Benkisser and Infinix.

     

    Jumia Nigeria CEO, Massimiliano Spalazzi said: “It has simply been an amazing journey. If I went back to how we started and where we are, being the number one e-commerce company in Africa and in Nigeria, it makes us very humble. We believe that e-commerce has played an even more important role in people’s life and to celebrate the achievement and to better serve our consumers and sellers, that is why the slogan for our 9th anniversary is ‘Celebrating You’.”

     

    For the anniversary window, customers will enjoy up to 60% off on a diverse list of brands across categories including Groceries (Unilever, Nestle, Coca-Cola, Carrefour), Sanitary & Hygiene (Reckitt Benckiser, P&G, Henkel, GSK), Beauty (l’Oreal, Maybelline, Garnier, Nivea), Phones (Samsung, Xiaomi, Nokia, Huawei), Electronics (Intel, HP, Philips, Sony), lifestyle (Playstation 4) and many more.

     

    “The anniversary will be celebrating you as our consumer, employee, seller, logistics partner, celebrating you as our client and those in the ecosystem and our environment for which we make life better every day,” Spalazzi added.

  • Nigerian Breweries Inaugurates 663.6 Kwp Solar Plant In Ibadan Brewery, Redefines Sustainability In Manufacturing

    Nigerian Breweries Inaugurates 663.6 Kwp Solar Plant In Ibadan Brewery, Redefines Sustainability In Manufacturing

     

    Nigeria’s foremost brewer, Nigerian Breweries Plc has delivered another first in the manufacturing sector of the Nigerian economy by pioneering solar powered manufacturing with the commissioning of a Solar Plant at the Ibadan Brewery.

     

    The 663.6 kilowatts per peak (kWp) solar plant was formally commissioned on Thursday, May 20,2021 by the Executive Governor of Oyo State, Engineer Oluseyi  Makinde.

     

     Speaking during the official commissioning ceremony, Governor Makinde commended the management of Nigerian Breweries Plc for investing in a solar plant which he noted would promote environmental sustainability, stating that his administration would continue to play its part by creating an environment that supports businesses in the state to grow.

     

    Makinde also lauded the commitment of the company towards achieving its very ambitious target of switching to 70% renewable energy usage by 2030 stating that the completion of the Ibadan Solar Power Plant has clearly demonstrated its determination to reach the goal.

     

    “This is another first in Oyo State. When history will be written how NB Plc shifted from electricity to renewable energy, it would be said that Ibadan Plant was the first and as a government ,we are very proud to be part of this story”, he added.

     

    In his welcome remarks, the Chairman of Nigerian Breweries Plc, Chief (Dr) Kolawole Jamodu (CFR) extoled the governor for his efforts in positioning the state as an investment destination and creating a conducive environment for businesses to thrive which had encouraged the company to site the pilot of its solar power project in Ibadan.

    L-R: Managing Director/CEO, Nigerian Breweries Plc, Mr. Jordi Borrut Bel; the Chairman, Nigerian Breweries Plc, Chief Dr. Kolawole Jamodu CFR; the Executive Governor of Oyo state, His Excellency, Engineer Oluseyi Makinde; Corporate Affairs Director, Nigerian Breweries Plc, Sade Morgan and the director general, Forest Institute of Nigeria Ibadan, Prof. Adeshola Adepoju at the official commissioning of the 663.6KWP Solar Power Plant of the Nigerian Breweries Plc, Ibadan Brewery held in Ibadan on Thursday.

    Jamodu expressed his delight at the project completion, describing it as a demonstration of NB’s commitment to environmental sustainability.

     

    Delivering his keynote speech, the Managing Director, Nigerian Breweries Plc, Mr. Jordi Borrut Bel described the project as a first of its kind in the manufacturing sector as Nigerian Breweries is the first brewer in Nigeria to commission a solar power plant providing renewable, clean energy for manufacturing.

     

    Bel disclosed that in addition to this solar plant in Ibadan, the company is already developing other renewable energy plants in its other breweries to ensure that 70% of electricity used in all of its breweries are powered from clean sources.

     

    “We are not only interested in being Number 1 in Sales and profitability. We also want to be number 1 in environmental sustainability – ensuring that the communities where our breweries are located benefit from our operations in the best possible way” he said.

    Governor Makinde being conducted round the facility by NB officials

    “Apart from developing renewable energies to ensure cleaner air, we are also investing heavily in ensuring cleaner water for our communities. As such, we have taken great pains to build a state of the art, waste water treatment plant in our breweries to ensure that we do not cause water pollution. All wastewater produced from the brewery are properly treated and monitored in line with regulatory requirements before they are discharged, making them safe and not harmful to acquatic life and the environment in general”, he added.

     

    He disclosed that the plant which was built at the cost of over N300 million, is part of NB Plc’s Brew A Better World sustainability agenda, which is aimed at meeting the company’s carbon neutrality targets through increased energy efficiency in its production.

     

    He further revealed that the solar plant was built through a fully financed solar Power Purchase Agreement (PPA) executed with Crossboundary Energy Limited. It is expected to supply approximately 800 MWh to the brewery annually, providing a significant reduction to the current cost of power, while also reducing the plant’s CO2 emissions by over 10,000 tonnes over the lifespan of the plant.

     

  • Maggi Supports Over 100,000 Households at Ramadan

    Maggi Supports Over 100,000 Households at Ramadan

     

    As has been its tradition in the past 10 years, Maggi supported over 100,000 individuals in households across Nigeria during the Ramadan season.

     

    From the start to the end of the season, the Maggi team was fully involved in providing healthy and nutritious food products for families at Sahur and Iftar.

     

     Working with nutritionists and food enthusiasts, the brand also provided nutrition education to help them make healthy nutrition choices.

     

    In the spirit of sharing and performing acts of service, Maggi gave out to shoppers one million gift items through the Ramadan Shopper Promo starting from two weeks before Ramadan until the end of the season.

     

    Over 100,000 consumers were also given free food items including rice, vegetable oil, spaghet  seasoning, including donations to 160 charitable organizations and mosques, and door to door (Gida Gida) visits to 1,250 homes to share healthy food items.

     

    To support healthy nutrition, Maggi launched the Maggi Ramadan Diaries, a TV and radio programme which aired for all 30 days of the fast across multiple television stations, radio stations and online platforms.

     

    The cooking show provided tips on healthy lifestyles, shared knowledge about quick and delicious recipes and nutritious tips on Iftar and Sahur.

     

    To round off the Eid celebrations, Nestlé Nigeria hosted consumers at a sumptuous dinner themed, ‘Maggi Food and Everything Else.’

     

    Participants shared in a delicious Eid experience, with meals showcasing the best of Northern cuisine prepared by foremost chefs and food enthusiasts.

     

    Speaking on Nestlé’s commitment to supporting individuals and families during Ramadan over the past ten years, Category Manager for Culinary, Nestlé Nigeria, Mrs Nwando Ajene said “Ramadan is a special season for renewed dedication to the values of service and sharing goodness; values which Maggi also firmly represents. Looking back on the past year, 2021 brings a fresh appreciation of the joy and privilege of coming together. Today, therefore, we want to share goodness with our consumers, stakeholders and Influencers who have been a part of this Maggi Ramadan experience over the past ten years. We are happy to have been a part of the Ramadan journey, and we will continue to support individuals and families to make healthier and tastier food choices every day.”

     

    Jamilah Lawal, a Social Media Influencer had this to say about her experience; “Participating in ‘Maggi Dairies’ is an opportunity for me to share nutrition tips with countless people during Ramadan. This year is special as we all recover from the impact of the pandemic. If there is anything we learnt from 2020, it is the importance of healthy nutrition every day. Over the past years, I have seen the impact of improved nutrition on many families, and many more food enthusiasts have joined the campaign to promote healthier nutrition. I cannot thank Maggi enough for this platform which I will always support.”

  • Nigerian Breweries Appoints Hans Essaadi as New Managing Director

    Nigerian Breweries Appoints Hans Essaadi as New Managing Director

     

    …takes over from Jordi Borrut Bel on July 31, 2021

     

    The Board of Directors of Nigerian Breweries Plc has announced the appointment of Mr. Hans Essaadi as the new Managing Director of the company with effect fromJuly 31, 2021.

     

    He replaces current MD/CEO, Jordi Borrut Bel who has completed his assignment in Nigeria and has been appointed as MD/CEO for HEINEKEN South Africa.

     

    In a statement to the Nigerian Exchange Limited, the Board expressed its gratitude to Mr Bel, who successfully cemented the company’s position as market leader in a challenging operating environment, and also steered the company through a turbulent period, caused by the negative impact of the COVID-19 pandemic in Nigeria.

     

    The incoming MD, Hans Essaadi is the current Managing Director of Al Haram Beverages, the Heineken Operating Company in Egypt. He joined the HEINEKEN Group as a Sales representative in 1991 and rose through the ranks, assuming various senior roles within the Group in Sales, Export and Marketing.

     

    He commenced his international career with HEINEKEN Puerto Rico as the Country Manager, and thereafter became the General Manager, Brau Union International (Austria). Before his current role in Egypt, he was General Manager, Siroco (the HEINEKEN Joint Venture with the Emirates in Dubai) and Managing Director,

     

    Incorporated in 1946, Nigerian Breweries Plc is Nigeria’s pioneer and largest Brewing firm with 9 breweries, 2 malting plants and 26 Sales depots from which its high-quality products are distributed to all parts of the country. With a market capitalization of N448 billion, it is one of the largest companies on the Nigerian Exchange Limited.