The Association of Advertising Agencies of Nigeria (AAAN) has concluded arrangements to hold the 16th edition of the Lagos Advertising and Ideas Festival (LAIF) Awards.
The event which will feature a live audience and virtual streaming is scheduled to hold on Saturday 27 November, 2021.
Themed ‘We Made It’, the 2021 edition is a double entendre which speaks on the effects of Covid 19, how the industry has survived, and also celebrating the creative outputs and ideas of creatives across the spectrum including movies, music, art, as well as those that have broken new grounds with their ideas and creativity.
According to AAAN: “If 2020 taught us anything, it’s that it’s the things that people make that get us through the tough times. This year, LAIF 2021 celebrates makers across the spectrum. From those who crafted creative campaigns that wowed us to those who made viral challenges that engaged us – we’re here to say stand up and be recognised. Welcome to LAIF 2021. You Made It!”
Additionally, the marketing communications industry respected award has also introduced a new special Award— The Authentic African Story Award. This special category was endowed by Mr. Lanre Awokoya, Chairman, TBWA/ Concept in recognition of creative works that have portrayed indigenous stories in the most relatable way, as well as identify and celebrate authentic African stories that break the mould in brand building. The Award also comes with a cash reward.
Speaking at a press conference held at the AAAN Secretariat, Chairman, LAIF Management Board, Mr. Lanre Adisa who announced the theme said: “This year, we will be celebrating ideas and creativity that not only gave us great marketing outcomes, but also changed and transformed how we engage and are entertained. LAIF Awards will extend its recognition to other creative sectors that have trail blazed through content creation and also transformed lives in our society”.
Adisa also thanked the media for always projecting the activities of the association in such a way that many stakeholders have started noticing and appreciating the impact of AAAN in the country.
“As we are seated here, you (media) are the most important stakeholders that we are having here today. Part of what you have done and you’ve been for us is the recognition that we got from the Lagos State government recently,” he submitted.
Recall that the Lagos State Governor, Mr. Babajide Sanwo-Olu had during the Marketing Edge Brands and Advertising Awards of Excellence held recently pledged the support of his administration for the Lagos Advertising and Ideas Festival (LAIF) Awards.
The governor said the state has fully identified with the marketing communications industry as he reiterated his reliance on the expertise of brand creators and communications consultants to achieve his goals of drawing the world’s attention to ‘Destination Lagos’.
Sanwo-Olu said, “Let me assure you of our administration’s readiness to support the Lagos Advertising and Ideas Festival (LAIF) Awards. Since our name is involved, we will provide the support to make it greater than ever before. Let us begin to use the platform of LAIF and similar initiatives to draw the attention of the world to Destination Lagos.”
In his remarks, the President of the Association, Mr. Steve Babaeko, represented by the Vice President, Mr. Jenkins Alumona, further emphasized the commitment of the Association to ensuring the highest standards in the entire process as well fulfilling a mission to drive inclusion of other creative sectors to grow and solidify our contribution to the economy in Nigeria and West Africa at large.
According to the organisers, there will be over 30 jurors to judge the different categories which include the Film LAIF, Press LAIF, Digital and Mobile LAIF, Outdoor LAIF, Radio LAIF, Media LAIF, LAIF Effectiveness Category, Campaign Category, Promo and Direct Category, and LAIF Impact.
All entries for the LAIF Awards 2021 must have been run between June 2020 and July 2021.
Similar to the last edition, activities of the awards will be carried out on the online portal.
Advertising agencies are to submit entries through this portal and jurors will be working remotely to judge each category through their profiles.
The members of the jury will be representatives of the industry that will create a fair and balanced atmosphere for judging the LAIF entries.
As part of the LAIF Awards activities, the LAIF Management Board will be organising a virtual seminar to share and discuss interesting topics in two sessions. The webinar will hold on Friday 18 November, 2021.
This year, participation in the LAIF Awards will also be extended to agencies in Ghana with the hope of including other West African countries in the nearest future.
Leave a Reply